The NBA has just released Close Up, an Android application that allows live streaming of the Eastern Conference Finals. For a mere 99 cents, you'll get a close up look at in-game action from 4 unique camera angles: Arena Cam, Host Cam, Action Cam, & Player Cam. This is a great idea from all parties involved: T-Mobile, the NBA, and TNT. Bravo to them for putting their close relationships together for a great experience.
We have one question though, why so late in the NBA playoffs? We would have loved to see this application used for all TNT broadcasted games. Also, let's hope that Lebron & co. don't continue their sweeping ways so we can get more out of this great Android app!
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