This makes sense.

Update: Motorola has clarified the situation in a statement to Android Central, indicating that the original $799 price was an error and the original plan was to price the phone at $720 from the start. Carrier pricing, as always, remains up to the carrier's discretion.

When the Moto Z2 Force was announced, people were understandably frustrated with its price, which came in somewhere between $750 and $810, depending where you bought it. Motorola was listing the Moto Z2 Force on its website for $799, but in the days following its event has now dropped it to just $720.

Moto Z2 Force

Yes the Moto Z2 Force is still only up for pre-order, but we absolutely applaud the drop in price when buying the phone directly from Motorola. At its launch event in New York Motorola actually quoted "$30 per month" as the starting price for the phone, which of course only a couple carriers hit — albeit also with a down payment of at least $30, pushing the full price to $750 or more. It's good to see Motorola stick with its word and offer the $30-per-month price (with no down payment) when buying directly.

It makes you wonder if the original $799 price was an error ... or just a bad decision.

It also now means that if you're considering a Moto Z2 Force that you should look to buy directly from Motorola, as it's selling the Verizon, Sprint, T-Mobile and U.S. Cellular models all for the same $720 price. Each of those carriers sells the phone for more than that, barring any potential limited-time discounts. If you want the AT&T model you're stuck going to AT&T, unfortunately — where the price comes in at a hefty $810.

I still feel that the Moto Z2 Force needs to drop to a price with a "6" at the front to be truly competitive with the likes of the HTC U11 and frequently discounted Galaxy S8, but this is at least a move in the right direction to be more in line with the industry.