What you need to know
- Warner Brothers has struck a deal with Cinelytic to use its AI project management system.
- The system uses data and analytics to guide decision-making when it comes to greenlighting films.
- It can estimate the value of certain actors, and how much money a film could make in theaters.
Warner Brothers has struck a deal with Cinelytic as it becomes the latest studio to utilize the company's AI-driven project management system.
According to The Hollywood Reporter:
Cinelytic has been beta testing the tool for three years, according to the report:
Cinelytic founder Tobias Queisser said:
Whilst AI-guided decision making sounds counter-creative, Queisser says that AI can't make any creative decisions (yet), but that it's great for crunching numbers and data, revealing patterns humans might not spot. He further stated that "for creative decision-making, you still need experience and gut instinct."
Maybe then, AI can't save the DC Universe.
You can do this with a spreadsheet too and save some money. Whether it's AI or Excel, data points will have to be updated regularly.
Spoiler, it can't. And at this point there's nothing to ruin. It's been ruined, the question is whether it can be rebuilt.
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