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Best UK roaming data plans for Europe

Whether it's a well-deserved annual holiday, a quick weekend break or a business trip, millions of Brits will find themselves travelling to continental Europe this year. And for most of us, that means navigating the mess of roaming deals offered by the UK's mobile networks — not all of which are great value.

So if you're frustrated by the maze of data bundles, plug-ins, add-ons and whatnots, then we've sifted through everything to bring you a plain English guide to EU roaming. Read on.


The big four

A quick note before we begin: For the purposes of this article we're looking at roaming plans for contract (pay monthly, not pay as you go) customers on each of the major networks.



EE now offers 4G LTE roaming in many countries (the carrier maintains a list here (opens in new tab), and it's been overhauling its European roaming plans over the past year.

Euro Pass / Euro Data Pass

EE Extra customers get unlimited calls and texts in Europe included in their plans. For roaming data, they can purchase a Euro Data Pass, which gives up to 500MB to use each day for £3 per day (which runs from midnight to midnight UK time.) To opt in, text EURODATA to 150. If you use up your 500MB, you'll be able to buy an extra 75MB for £3, or 150MB for £5.

If you're on a regular EE pay monthly plan (not EE Extra), you'll be able to buy a Euro Pass, which costs £4 per day. This has the same data allowances and overage prices as the Euro Data Pass, but comes with unlimited calls and texts too. (The reason for the price difference is that EE Extra customers already get EU roaming calls and texts included in their price plan.)

That 500MB daily limit reasonably high enough that you probably won't hit it unless you're streaming lots of music and video content. However, note that you won't be able to use the Euro Pass or Euro Data Pass if you're on an EE shared plan or mobile Wi-Fi plan.

Roaming Data Add-ons

The alternative from EE is its selection of European roaming data add-ons. Which add-on is right for you will depend on how long you're away and what you plan on doing with your data. Here's how things break down:

  • 75MB for £3 for 24 hours
  • 150MB for £5 for 24 hours
  • 300MB for 7 days for £12
  • 600MB for 7 days for £20

If you're grandfathered into EE's older roaming add-on price structure, you may be offered different (and more favorable) roaming prices. The "special" roaming rates include £2 for 100MB for 24 hours, £12.50 for 250MB for a week, or £25 for 1GB for a week.

Whichever roaming option you eventually choose from EE, you'll be able to see all the available bundles once you land at{.nofollow}.


Vodafone LTE

Vodafone UK has arguably the most comprehensive — and confusing — European roaming coverage. To start, though, the good news is that Voda now offers 4G LTE roaming coverage throughout most of Europe.

If you took out your contract before May 5, 2016 you'll likely be able to use Vodafone EuroTraveller.

EuroTraveller lets you use your UK allowance for calls, texts and data in Europe at no extra cost, including 4G and tethering.

See this PDF (opens in new tab) for the list of EuroTraveller countries. You may need to text ADD to 40506 to opt in, so double-check before you travel.

If you're not opted in, you'll pay Vodafone's standard roaming rates, which may work out much more expensive if you're a heavy data user.

If you took out your contract after May 5, 2016 you'll likely have an Inclusive Roaming allowance

Inclusive Roaming gives you unlimited calls, texts and picture messages, along with 4GB of roaming data in Vodafone's Inclusive Roaming countries in Europe.

This PDF (opens in new tab) shows Voda's Inclusive Roaming countries. (At the time of writing it's exactly the same as the EuroTraveller coverage area.)

There's a built-in data cap to stop you going over the 4GB limit. If you reach the limit, you can buy additional data in 100MB (lasts one day, for £2) or 1GB (lasts one month, for £15):

  • To add 100MB for £2, text 'ROAM 100MB' to 40506.
  • To add 1GB for £15, text 'ROAM 1GB' to 40506

You can also remove your data cap from your account control panel and pay Vodafone's standard roaming rates, but these are extremely expensive and there's basically no reason for you to do this.



O2's EU roaming plans are refreshingly simple. With O2 Travel (available on most, but not all O2 contracts) you'll pay £1.99 per day (midnight to midnight UK time) for 120 minutes, 120 texts and unlimited data on the continent. (A complete list of included countries can be found here (opens in new tab) The network states "there's no upper usage limit with data however data speeds may vary," which suggests you may get throttled if you push things too hard.

O2 contract customers can text O2TRAVEL to 23336 to opt in, or NOTRAVEL to 23336 to opt out, with changes taking up to 24 hours to take effect. If you're not opted in, you'll pay O2's standard roaming rates of 4.3p per MB.

The only downside: 4G LTE is not currently available for roaming O2 customers.



On Three you've got a couple of options depending on where exactly you're going.

Feel At Home

If you're visiting a European country in Three's "Feel At Home" (opens in new tab) area — currently Austria, Denmark, Finland, France, Italy, Spain, Norway, Ireland, Sweden or Switzerland — you can use your phone abroad at no extra cost. There are a few strings attached, however:

  • You'll be limited to HSPA+ data speeds when abroad, and there've been reports of significant data speed throttling from some customers.
  • If you're on All You Can Eat (unlimited) customer, you'll be capped at 12GB (and 5,000 texts) while abroad.
  • Tethering isn't included.
  • Inclusive minutes can't be used for calls to other international (non-UK) numbers.
  • Calls to UK numbers starting 070, 084, 087, 09 and 118 aren't included.

Euro Internet Pass

If your destination isn't a Feel At Home country, you'll need to purchase a Euro Internet Pass (opens in new tab), which will give you unlimited data in EU countries for £5 per day. Again, there are a few caveats:

"The Euro Internet Pass was designed for browsing. This means that streaming video or audio content and connecting over a Virtual Private Network (VPN) won't be as good as it is on our UK network. Please note that using your phone as a Personal Hotspot, calls and texts aren't included in the Euro Internet Pass."

Head to when you land to buy a pass. If you don't you'll pay Three's standard roaming rate of 17.4p per MB.

Smaller providers

  • GiffGaff charges 4p per MB for customers with a plan, and 5p per MB for those without a plan, for European roaming. More info here (opens in new tab).
  • Tesco Mobile has a couple of options — its Home from Home (opens in new tab) service lets you use your UK allowance in 31 countries (including all EU countries) at no extra cost, from 23 May to 3 September 2016. Outside this time you'll pay the standard roaming rate of 10p per MB.
  • Asda Mobile charges a standard rate of 5p per MB for roaming data in the EU. More info here (opens in new tab).
  • Virgin Mobile has three "Travel Passes" available for roaming in the EU — 10MB for 35p, 50MB for £1.50 or 250MB for £5. Passes last for 30 days; more info here (opens in new tab).

What about Brexit?

The European Union currently limits what providers can charge for calls, texts and data when roaming between EU countries. And roaming fees between EU countries are set be abolished altogether by June 15, 2017. Since it could take up to two years for the terms of UK's exit from the EU to be negotiated, it's likely the abolition of roaming fees will benefit Brits too — at least for a time.

However, unless the UK government acts to impose its own restrictions on roaming fees, UK networks would once again be free to charge higher prices for roaming once "Brexit" is fully wrapped up — likely in late 2018.

Will you be using your phone abroad this summer? Any tips of your own for saving data? Shout out in the comments!

Alex Dobie
Alex Dobie

Alex was with Android Central for over a decade, producing written and video content for the site, and served as global Executive Editor from 2016 to 2022.

  • On a side note congrats on your independence Alex! Rodeo time, time to get er on down the road.
  • Why oh why do you have to cause trouble. Posted from Nexus 6
  • I'm just saying.... who doesn't love independence. Rodeo time, time to get er on down the road.
  • It's not really Independence like the one that's celebrated in the US. With the government not even planning for it (so it seems). It's not a great feeling in the UK at the moment, Scotland and Northern Ireland may want to leave the Union. The EU are throwing their toys out of the pram as we will be a huge loss to their plans moving forward. Plus a lot of rich folks pissed off having lost a chunk of cash on the markets. The younger generation think their future is ruined in terms of freedom to travel/study/work across the EU ( can't look past the fact only 35% of 18-24 year olds voted anyway...) I voted leave and would do again if I had the choice as the EU is a political union in which the residents (general populous) don't have a say.... We wont be celebrating anytime in the near future though. But thanks for you well wishes meant with good intentions (I think) Posted via the Android Central App
  • Didn't EU regulations facilitate the sorts of plans mentioned in the article? Posted via the Android Central App
  • I'm a 3 customer and have used my phone for data/calls in America and Europe - can't fault them Posted via the Android Central App
  • If you're in a 'Feel At Home' country 3 really is amazing, can't speak highly enough of them. My dad, who'd only just signed up to 3 on PAYG, used his phone as his sat-nav in the states for 1p a mb as it was cheaper than buying the maps for his standalone unit. I've used it in Norway and found it perfect, just wish they had a few more countries on board! Posted on LG V10 via the Android Central App
  • I've used Three 'Feel at Home' in the USA and France on both my S6 and S7. Despite very good signal strength the speeds were appallingly slow and phone battery life tanked (with it becoming noticeably warm to touch) - I'd specifically gone to Three for this service but won't be renewing with them based on this experience.
  • If you're visiting a country not covered by the big 4's European services, or are headed to an area where their network coverage is patchy, a good alternative is GO-SIM's Europe SIM card. They cover just about the whole of Europe, offer a range of networks for each country and have reduced rates to call back to several other key destinations, including the US, AUS and SA. Obviously, a local SIM card is the cheapest solution, but if you're headed to several countries, this is a good alternative.
  • Even though partially capped, the main networks charge far too much for data, people want to post via social media when on holiday, not talk n txt their friends how great their holiday is, the big four know this......Three network don't list enough countries, EE are a con, they all, like Vodafone, should offer you the opportunity to use your UK tariff when abroad, Christ ! These companies are global aren't they ? Posted via the Android Central App