Nabila Popal is the Senior Director of IDC's Data & Analytics team, specializing in Mobile Phones, PC Monitors, and other consumer devices. She is responsible for the global research and quality and timely delivery of her respective technologies, coordinating with regional and worldwide research teams. She continuously engages with global vendors and key market players to discuss the latest industry trends and dynamics. Nabila also manages communications with the media and is often published in leading local and international media outlets. She has been with IDC since 2013, and prior to her role with the Worldwide team, she was with IDC MEA, leading the research for the Middle East, Africa, and Turkey, based out of Dubai, UAE.
