Harish Jonnalagadda

Harish Jonnalagadda is the Regional Editor at Android Central. A reformed hardware modder, he now spends his time writing about India's burgeoning handset market. Previously, he used to ponder the meaning of life at IBM. Contact him on Twitter at @chunkynerd.

All Posts by Harish Jonnalagadda

Realme's continued rise in India should worry Samsung and Xiaomi
Going all the way up

Realme's continued rise in India should worry Samsung and Xiaomi

Harish Jonnalagadda 2

One brand has dominated India's budget segment over the last 18 months, and it isn't Xiaomi. Realme burst onto the scene in May 2018, and it has consistently delivered better products while undercutting Xiaomi at the same time. The results are evident — Realme is now the country's fourth-largest brand, and if the growth trajectory continues, it could overtake Samsung next year.