Android Central

To mark its 10th. anniversary, T-Mobile U.S. has launched its new Unlimited Nationwide "4G" Data plan, available as of today.

The plan has no data caps, speed limits or overages, and includes an extra discount on new devices like the HTC One S when signing on for a new two-year plan. The data plan cost depends on your core voice and text plan; if you're on the Value plan, the new Unlimited Nationwide 4G Data plan costs $20/month, while it costs $30 if you're on the Classic plan. So, to get unlimited everything on T-Mobile and a subsidized phone, it'll cost $89.99/month - $69.99 without the phone. 

The plan was announced earlier this summer, and should do well to compete with Sprint (the only carrier to continue boasting unlimited plans for awhile now) for the back-to-school rush. Sprint has the added bonus of LTE for now, though that's only really a selling point if you're in a coverage area. With T-Mobile and Sprint waving the "Unlimited" flag high, what are the odds that Verizon and AT&T will revisit their decisions to nix those plans? 

If you're interested in signing up, you can check out the details of T-Mobile's new plans over here. Any takers?

T-Mobile Celebrates 10 Years of Innovation With Launch of Unlimited Nationwide 4G Data Plans

From the iconic Sidekick to industry’s only national Unlimited Nationwide 4G Data plan, T-Mobile continues to reinvent the mobile experience

BELLEVUE, Wash. — Sept. 5, 2012 — T-Mobile USA, Inc. marked the 10th anniversary of its T-Mobile brand in the United States by making its new Unlimited Nationwide 4G Data plan available in stores today. The plan underscores T-Mobile’s longstanding focus on delivering customer value and service excellence through constant innovation.

“Since our inception, we’ve always strived to shake up the industry with plans, network capabilities, and innovative products and services for our customers,” said Brad Duea, senior vice president, product management, T-Mobile USA. “Today’s release of our Unlimited Nationwide 4G Data plan continues our tradition of bold moves that enhance the customer experience and change the way wireless is done.”

T-Mobile USA established its nationwide brand in September 2002 and has been quietly innovating ever since, beginning with Sidekick®, the first all-in-one wireless device with an unlimited data plan for consumers. The company is now one of the largest employers and best-kept secrets in the Seattle area, built on a legacy of wireless industry firsts, including these:
  • First Personal Coverage Check (2005) – Provided consumers with transparent view of network coverage where they live and work
  • First Wi-Fi Calling Service in U.S. (2007) – Allowed voice calling over Wi-Fi
  • First Android phone – T-Mobile G1™ with Google™ (2008) – Kicked off wave of subsequent Android offerings
  • First U.S. carrier to launch an HSPA+ network (2009) – Today, T-Mobile’s fast and dependable nationwide 4G network is available in 229 markets, reaching well over 220 million people
  • First to break from Subsidy Model (2009) – T-Mobile’s Even More plans and later Value Plans allow customers to pay for their devices over time or to bring their own devices to T-Mobile

Today marks another first: T-Mobile becomes the only carrier with a nationwide 4G network to offer unlimited nationwide 4G data. Featuring no data caps, no speed limits and no overages, as well as fast, dependable nationwide 4G coverage, T-Mobile’s new Unlimited Nationwide 4G Data plan offers the ultimate worry-free experience for data-hungry smartphone customers. The Unlimited Nationwide 4G Data plan is available at T-Mobile retail stores, on and through select dealers and national retail stores.

To help customers quickly take full advantage of all the cool things smartphones can do — without limits or overages — T-Mobile customers who activate a new two-year contract on an Unlimited Nationwide 4G Data plan will be able to benefit from a sale on select 4G smartphones, including the HTC One S with $0.00 down payment, after $50 mail-in rebate card.1

For more information on the Unlimited Nationwide 4G Data plan and accompanying device sale, visit For more information about T-Mobile’s decade of innovation, see the timeline and supporting fact sheet.

1 $449.99 total. Remaining balance paid in 20 monthly installments of $20. 0% APR on approved credit.

Reader comments

T-Mobile kicks off new unlimited data plan


Take it away, give it back at a higher price. I wonder how many times we will deal with this on every carrier other than Sprint?

Bloody... That's an obscene amount of money! I'm currently paying £15 a month for a contract with included unlimited HSPA+ which, this side of the Atlantic, is as fast (if not faster) than American LTE.

If Verizon's network wasn't so damn awesome in the northeast... or the whole country for that matter, I'd probably switch. But I went from number 1 in '07 to number 3 until '12 when I switched back to Verizon from sprint. Doubtful I'll go from number 1 to number 4. Although the "unlimited" tag is something I like. Then again, you get what you pay for.

IMO Sprint and Verizon voice coverage and 3G data seem to be pretty comparable. as a Sprint customer i've never not had coverage where a Verizon has also not had coverage.

where Verizon has the obvious lead right now is LTE. but you sure pay a premium for it in terms of monthly cost, battery life, and data caps.

Unfortunately your opinion and facts are two different things. Vzw 3g yields me at least 700kbps consistently, something sprints 3g can only aspire to do. Some areas, yeah sprint is a good network but anywhere I went, I suffered with abysmal 3g speeds across almost every device they offer. Sprint cant match vzw's coverage, be it voice or data or even latency and quality. Having used every network throughout the years, vzw is the best wireless network in america. You get what you pay for. Btw, people complaining about battery life must not know how to utilize the os as I can and have pulled 26hours out of a single charge on the 2100 Sammy extended.

Agreed. I've done a decent amount of testing on all four major carriers in the US (St. Louis, MO area), and Sprint was consistently awful. Even their 4G WiMax network is barely comparable to bad speeds on T-Mobile or AT&T's HSPA networks. Verizon's 3G is far more consistent by comparison, if not the fastest around.

1. if you BYOP must you sign a 2 year contract?
2. for those who have T-Mobile now - any complaints?

i have a G-Nex on Sprint now for $70/month Unlimited BUT i'm tempted to buy my next Nexus direct from Google and use a GSM carrier for the freedom, SIM card plug and play, and fast OS updates.

p.s. i guess we should be glad that AT&T T-Mobile acquisition got shot down?

When I tried to get on a Value Plan with T-Mobile sometime late last month, they told me I had to sign a 2-year contract. I was also bringing my own phone, so I was a bit confused. The sales rep said he could not sell me the Value Plan without a contract, so I told him I'd keep my pre-paid plan and walked out. I am still interested in this plan, so I will try again somewhere else or over-the-phone.

The value plan will always been a contract thing, they just discount it because they don't have to subsidize a phone. Sadly, the Monthly4G plans don't have a truly unlimited data option (yet), but 5GB is a pretty reasonable amount anyway.

Being forced to sign a contract when you bring your own phone sucks, I'd have to try their network for an couple months first on prepaid first. Then again I'm not likely to go over the 5GB on monthly 4G so that might be a better option.

1) The "value" plan still requires a contract, but there's also the Monthly4G plan which is pre-paid and doesn't require you to sign anything. That plan doesn't offer unlimited data, but you can get unlimited everything else and data up to 5GB for $70 (effectively the same price, sans-tethering).

2) I'm on the value plan with a Galaxy Nexus now, and it's been great. Download speeds in my area (St. Louis MO) range from about 2Mbps-8Mbps, typically averages around 4Mbps. Latency is incredibly good, usually a little above 100ms (half the latency of AT&T and Verizon here, and several times less latency than Sprint's 3G).

does the T-Mob "Monthly 4G Pre-Paid" Plan and the "Regular Post-Paid" Plan use the exact same network and coverage area etc? i read somewhere that it is different.

I'm not aware of any differences at all in terms of the actual network. Differences are just the lack of tethering, less flexible payment options, and no contract.

I'm thinking of doing the same thing. When the next Nexus comes out, I'm getting it straight from the playstore and using T-mobile.

You don't have to sign a contract as long as you have a phone. The value plan is only on contract cause you essentially borrow money from tmo for your phone.

I like tmo as long as there's coverage. They do not have the coverage of other carriers. I live near seattle and I preffer their 3g service to anyone else.

I think the chances are nearly zero that either AT&T or Verizon will bring back unlimited to compete with T-mobile or Sprint any time soon. In the unlikely event that they do, it will be unlimited LTE data for $99.95 per month or more.

Just signed up for the unlimited. Did not have to re-up for 2 more years. Hopefully, FoxFi or something can work around the no tethering. Any ideas?

Totally depends on your phone. A Galaxy Nexus will be able to tether anyway, because it doesn't have any carrier restrictions in place. Otherwise, you can always root and install some other tethering app.

T-Mo may have 'fixed' that hole with a http redirect to a web page that explains that you need to sign up for tethering. :(

Still seems to work for me on my Galaxy Nexus. But again, this phone doesn't have any built-in restrictions from carriers, so it's always been able to get through loopholes both when I was on AT&T and when I switched to T-Mobile.

Not any more. Anyone who was grandfathered in will still loose unlimited data if they get a subsidized phone.

I'd definitely consider this if I hadn't signed my family up for a 2 year contract on Verizon back in May. Currently on a 3 line family share plan with only 1gb of data (we use a total of 750mb a month combined) for about $170 a month with taxes and corporate discount. I'd like to have the unlimited data to have a bit more freedom away from WiFi. Would be nice, but its not essential.

I could get unlimited data for all the phones at $195. I could eventually switch to a value plan and either stick with my old phone or buy a new or used GSM phone (like some Nexus variant) for cheap. The same plan on the value side would only be $140 which is a real deal as long as you are willing to use an older phone.

Wish this had been around a few months ago! I reading this right? Unlimited Web & Text with 100 Minutes Talk for $30 per month? Throttled at 5GB, but I use about 3-4 max. Finally, a plan for people who mainly use data.

My family and started a two year contract somewhere near the end of July. Currently we have 1000 shared minutes, unlimited texting, and 2GB unlimited data (2GB High Speed + Minimum Edge speeds after 2GB is used.) We're paying roughly $60-70 minus the monthly payments on the phone. Once the two year contract ends we might go for the unlimited data plan as we won't be paying ~$50 monthly for our three phones

I just changed my plan from the 5gb (of 4g data) to the new unlimited data plan (both @ $30), but now it says that I have a measly 9765.62gb of data to use....I thought this was "unlimited" data. I feel so burned! Damn you T-Mo, damn you!

I know you're half joking, but in case you didn't do the math, you'd have to download at a constant 42Mbps (the max theoretical speed) for 21 straight days with no interruptions in order to hit the cap. Since average speeds are more in the neighborhood of 5Mbps, it'd take a few months to hit the "cap".

$30? I just talked to T-Mobile last night and it's 20, you should look into that. Also the 5GB plan I have now is $25... Are you on T-Mo UK or something?

Nope, not on my webpage. The 2gb (unlimited plus) cap was listed as $20. I'm on T-Mo USA (Philly, PA). I'm at 6gb so far & the 4g is still going strong. But it does still say that I used 0% of my gb's, so I guess it's truly unlimited.

I experienced an outage for a couple hours after switching while my account was being provisioned for the different service, but data is back up for me. I haven't had any actual outages so far, knock on wood...

I still have grandfathered Verizon Wireless unlimited data.

Over the last 18 months, I average about 68GB per month with no issues.
(thanks to Netflix, Hulu, and Amazon Instant Video)

T-Mobile unlimited isn't going to let me pull that kind of download usage, right? :(

It says unlimited 4G data... What about 3G.. Have been browsing the site trying to find out how much 3G i would get but can't find anything.

This is definitely worthy of my consideration! I do want the Note 2 and so far Sprint doesn't have the Note of any flavor. I bought the Galaxy Epic 4G two years ago through Sprint and still do not have 4G even though I pay the so called Data Fee of $10 every month. What an insult!

I have been looking at T-Mobile because of their 4G and also for the new Unlimited Data plan. The Note 2 offering would probably cinch the deal for me.

My contracts with Sprint are all completed as of Aug 31.

Now, when can I get mine?