T-Mobile 4G LTE

LTE now available in 116 metro areas; new upgrade policy offers new devices twice a year

T-Mobile CEO John Legere and crew are currently on stage in New York giving a presentation about their "Boldest moves yet", where they have just unveiled a new phone upgrade system, LTE markets and devices. First up is what T-Mobile calls "JUMP!" (yes, all caps), which is a new system to help users upgrade devices more often. For $10 per month per phone, customers can now get into a cycle of upgrading their device up to twice every 12 months with no strings attached.

Customers simply trade in their working T-Mobile phone, have their previous installments for that phone eliminated and can then purchase a new phone on an installment plan. This way, current T-Mobile customers will never pay more for their device than a new customer -- even if they aren't done paying off their current handset. That $10 monthly payment also includes what is usually known as "premium handset protection" or device insurance, protecting it against loss or theft.

Additionally, T-Mobile is announcing some seriously impressive numbers related to its LTE network expansion. The carrier has announced that it beat its initial expectations for LTE markets launched by mid-year, now covering 157 million people across 116 metro areas. These aren't just any markets either, they're some of the biggest markets in the U.S.: New York, Los Angeles, San Francisco, Chicago, Boston, Philadelphia, Dallas, Seattle, Atlanta, Miami and many others. T-Mobile still plans to hit 200 markets and cover 200 million people with LTE by the end of the year.

Using the new LTE markets are a couple of new devices as well. The Sony Xperia Z ($99 down), Samsung Galaxy Tab 2 10.1 ($99 down) and Nokia Lumia 925 ($49 down) are all hitting the carrier in short order. T-Mobile is also now offering a new family plan with no credit check, which will offer 4 lines with 500MB of full-speed data each for just $100 per month out the door. That's a great deal for the millions of potential customers that don't want the hassle of a credit check.

We'll continue to break down the new plans and offerings from T-Mobile while we watch the rest of its presentation in New York.

 

T-Mobile Announces Boldest Moves Yet as America’s Un-carrier

– Unveils JUMP!™ — a groundbreaking approach to more frequent phone upgrades

– Rapidly expands 4G LTE network to cover 157 million people in 116 metro areas

– Launches four-line family plan for $100 per month


NEW YORK — July 10, 2013 — T-Mobile US, Inc. (NYSE: TMUS) isn’t resting after turning the industry upside down with its “Un-carrier” approach to wireless earlier this year. It’s picking up the pace and continuing to revolutionize wireless for consumers.
At an event in New York today, America’s Un-carrier announced a groundbreaking new program, JUMP!™, which enables people to upgrade their phones when they want, up to twice a year as soon as six months from enrollment.

“At some point, big wireless companies made a decision for you that you should have to wait two years to get a new phone for a fair price. That’s 730 days of waiting. 730 days of watching new phones come out that you can’t have. Or having to live with a cracked screen or an outdated camera,” said John Legere, president and CEO of T-Mobile US. “We say two years is just too long to wait. Today, we’re changing all that with the launch of JUMP! Now, customers never have to worry about being stuck with the wrong phone. And, yes — it’s really as good as it sounds.”

In addition to JUMP!, T-Mobile today announced a major expansion of its 4G LTE network to reach 157 million people in 116 metro areas across the United States. The company also unveiled a program enabling families to get four phone lines with unlimited talk, text and Web and up to 500MB of high-speed data for only $100 per month — with no credit check or annual service contract required.

Today’s news builds on months of momentum since T-Mobile announced a series of bold moves in March. The announcements included dramatically simplifying its lineup of consumer rate plans to one affordable plan for unlimited talk, text and Web on a nationwide network; eliminating the need for consumers to sign annual service contracts; and enabling customers to get popular smartphones whenever they want for amazingly low upfront pricing.

Since then, market data indicates the company has nearly tripled its flow of postpaid net-new customers from AT&T and shows T-Mobile gaining more net-new customers in May than each of the other major wireless carriers in New York; Los Angeles; Houston; the San Francisco Bay Area; Miami; San Diego; and Washington, D.C.

An Easy “JUMP” to Phone Upgrades
JUMP! from T-Mobile is designed to provide customers with total protection for one of their prized possessions: their smartphones. It offers the freedom to upgrade to a new device more affordably and protects against malfunction, damage, loss or theft — all for just $10 per month, per phone (plus taxes and fees). That’s just $2 more than most customers have been paying for handset protection alone.

Beginning Sunday, July 14, customers can choose to upgrade when they want, not when they’re told with JUMP! Here’s how it works: Customers can upgrade to a new phone, financed through T-Mobile’s Equipment Installment Program (EIP), twice every 12 months after they’ve been in the JUMP! program for six months. Simply trade in an eligible T-Mobile phone in good working condition at a participating store location. Any remaining EIP payments will be eliminated, and current customers can purchase new phones for the same upfront pricing as new customers, with device financing and Simple Choice Plan, a no-annual-service contract. With JUMP!, current customers never pay more for their new phones than new customers.1

T-Mobile’s 4G LTE Network Rapidly Expanding

Having a great device means little without a fantastic network supporting it, so T-Mobile is also moving at incredible speed to make its already lightning-fast network even better and faster for customers.

Today, T-Mobile announced that its 4G LTE network now reaches 157 million people across the United States — far exceeding the company’s stated midyear goal of reaching 100 million people — and is live in 116 metropolitan areas.

Major metropolitan areas where T-Mobile’s 4G LTE network service has launched include New York, Los Angeles, San Francisco, Chicago, Boston, Philadelphia, Dallas, Seattle, Atlanta, Miami, and many others. The company debuted 4G LTE less than four months ago.

T-Mobile remains on target to deliver nationwide 4G LTE network coverage by the end of the year, reaching 200 million people in more than 200 metropolitan areas.

In addition, T-Mobile’s 4G HSPA+ network service is available to 228 million people nationwide. By combining 4G HSPA+ and LTE network technologies, T-Mobile can provide customers with a strong, seamless nationwide 4G network experience.

Launching Breakthrough Family Option with No Credit Checks
T-Mobile today is also extending its Un-carrier strategy to families by addressing a huge customer headache: being denied premium family-plan rates because of less-than-premium credit.

Beginning July 14, families can get four Simple Choice Plan lines with unlimited talk, text and Web and up to 500MB of high-speed data for only $100 per month (plus taxes and fees) — no credit check and no annual service contract required.

An average of one in three consumers who apply for wireless service do not have strong enough credit to qualify for the best wireless rates, according to industry data. Other customers prefer to avoid the hassle of a credit check. As a result, these customers may forego service from a top provider or purchase several prepaid lines.

But with T-Mobile, all families can now access a great multi-line deal with no credit check. Simply put down a deposit (roughly equivalent to one month’s bill) to get the same incredible multi-line rates and network experience as other customers.

The Simple Choice Plan has been wildly popular with families since its introduction in March. About 80 percent of customers who have signed up for the plan have opted for multiple lines.

Continues to Expand 4G LTE Device Lineup
T-Mobile also is quickly growing its premium lineup of 4G LTE-capable devices. Today, the company announced pricing and availability for three new devices, bringing its portfolio to nine 4G LTE-capable smartphones. The new devices include the following:

·         Xperia® Z from Sony. T-Mobile will be the exclusive U.S. wireless company to offer Sony’s flagship water-resistant Android™-powered smartphone to customers this summer.2 The Xperia Z will be available for $99.99 down, with 24 equal monthly device payments of $20 for well-qualified buyers for 0 percent APR on approved credit3 through T-Mobile retail stores and select retailers, as well as online at http://www.jdoqocy.com/click-7293382-11031750?url=http%3A%2F%2Fwww.T-Mobile.com starting July 17. On July 16, customers can also pre-order the device online from the same website and receive a free Sony Wireless Bluetooth Speaker gift with purchase (while supplies last). Customers may also purchase the device beginning today at any of the 38 U.S. Sony Store locations, including the flagship store in New York, or online at www.Sony.com/xperiaz/tmobile and will be eligible to receive the free Sony speaker as a gift with purchase (while supplies last).

·         Nokia Lumia 925. Also starting July 17, T-Mobile’s first 4G LTE Windows Phone will be available for $49.99 down with 24 equal monthly device payments of $20 for well-qualified buyers for 0 percent APR on approved credit3 through T-Mobile retail stores and select retailers, as well as online at http://www.T-Mobile.com.

·         Samsung Galaxy Tab™ 2 10.1. T-Mobile will provide current Samsung Galaxy Tab 2.0 users with an over-the-air software update that will enable customers to take advantage of T-Mobile’s 4G LTE network in the coming weeks. Well-qualified customers may also purchase the device with the 4G LTE capability for $99.99 down with 24 equal monthly device payments of $15 for 0 percent APR on approved credit3 through T-Mobile retail stores and select retailers, as well as online at http://www.jdoqocy.com/click-7293382-11031750?url=http%3A%2F%2Fwww.T-Mobile.com today.

JUMP! may not be available in all locations. See your sales associate at participating T-Mobile retail stores, or go to http://www.jdoqocy.com/click-7293382-11031750?url=http%3A%2F%2Fwww.T-Mobile.com for details.

For more information, fact sheets, artwork and other collateral materials, see http://multimediacapsule.thomsonone.com/t-mobileusa/t-mobile's-un-carrier-2-0-event.

1 Device pricing may vary based on approved credit.

2 As of Feb. 4, 2013, outside of Japan there are no smartphones with a waterproof rating higher than the Sony Xperia Z/ZL. For more information on Strategy Analytics results, go to http//:www.sonymobile.com/testresults.

3 If you cancel wireless service, remaining balance on phone becomes due. Not available in Washington, D.C.

 
There are 127 comments

Mindstar says:

That's pretty interesting. I'd love to go with tmo over Att once I see that LTE in my area.

Posted via Android Central App

mxmarcus says:

You are lucky now, so stay where you are.
No service or voice only when you leave the metro area.

NovaWiz says:

Yup, my Tmobile coverage(including the 30 mile surronding area) is 2G only. If they had mildly deceent coverage in my area I wouldn't be on AT&T.

benhmadison says:

+1

t0ked says:

If they had the coverage of att or vzw, they probably wouldn't have this promotion.

jlczl says:

It's awesome being in a great TMo coverage area. :-D

Posted via Android Central App

RaiderWill says:

Thank You.
Just depends on where you are...:-)
Loving my $30.00 a month plan on T-Mo.. I was paying AT&Ripoff $96.41 a month!

XavierMatt says:

Lmao. Good one.

HTC ONE ~ Android Central App

yoshi351 says:

If t-mobile's service didn't suck in my area i be all over this. I have att right now and I get service everywhere. Even in my basement in my house I get at least 3 bars. When I had t-mobile i gotten like 1-2 bars and the data .01 mbps.

same sentiment here. I'm prepaid, just left StraightTalk (ATT) for T-Mo here in SC. horrible building penetration--can't even get a cell signal to make calls, whereas ATT via StraightTalk gave me full cell bars and avg 2mb down. not great, but at least i could make calls.
I really wanna like T-Mobile, bu they have to expand their service into rural areas first.

Lol even in NYC I tried T-Mobile out for a week and got GPRS and Edge data in my office in midtown Manhattan.

jlczl says:

Was just vacationing in NYC and had great coverage. Good thing I wasn't cooped up in an office building all day! :-D

Posted via Android Central App

demontooth says:

200 million markets? That's crazy.

Typos gonna typo ;) . Nice catch.

biln says:

200million if you count roaches. i switched to tmobile about 3months ago from verizon, after 2 weeks of tmobile there was no way i could stay with them for 2 years. so since i burned a bridge at verizon i went to AT&T. i couldnt be happier, i get better coverage and way faster 4g speed with AT&T than i did with verizon too. verizons towers are overloaded they need more towers up. Tmobile was pretty fast if your in the right spot. but AT&T has way more right spots than Tmobile.

after 4 years at verizon and now about 3months with AT&T, i know that AT&T has the best coverage here in houston

jlczl says:

Yeah. I think at&t promoting being named best cellular carrier in the Houston area. I've had great coverage with TMo while traveling there though.

Posted via Android Central App

Citrik says:

Way to go T-Mobile. Even though I'm on prepaid, I love to see this. Breaking away from the norms of US cellular service. I wonder if the big 3 plan to counter this at all.

NoNexus says:

Why validate the number 4 carrier? The idea of JUMP is neat for us (android geeks) but what segment of the population at large really will upgrade every 6 months? 5%?

ScottJ says:

Why do you care? If it's such a small number, then it will neither help nor hurt T-Mobile.

I love it when people naysay business decisions. The market will decide. If you are right we will know soon enough. However, what's the punishment if your bold pronouncement is wrong? That's right. Nothing. You just get to skulk away back to your mom's basement to never mention it again.

That's a big problem with the Internet, it emboldens every yahoo with the ability to peck at a keyboard to spout off their half-baked opinions without fear of any consequences when their ignorance-driven prognostication falls short.

MERCDROID says:

This.

fury2g says:

Is.

Nicely said ScottJ.

NoNexus says:

I causes no harm at all, and hey I thought we were here to give opinions not get insulted for saying that it is a gimmick.

Andrew further down brought a valid point into the conversation that someone who breaks their screen will be able to use this BUT they are also covered under insurance so either way they get to replace the phone.

I was not putting down the program I just see it as a bit of a gimmick. If T-Mobile had good coverage ANYWHEWRE I went I would go in for this (because I like new shiny things) and would already be on the way to pick up a One or SGS4 while waiting for the Note 3 in January.

Just like everyone that picks on Sprint. T-Mo should have some higher priorities than what they are doing. Roll out better coverage and the rest will be icing on the cake.

And hey, if you don't like an opinion feel free to shake your head an move on my little neckbearded friend

ScottJ says:

You didn't say it was a gimmick in the post I replied to. That would take some corroborating reasoning. Instead, you made the unsubstantiated claim that only 5% would want to upgrade after six months. I don't know what's more dumb, the claim or the implication that the adoption rate would have any bearing on its value to those who want it.

I already get great coverage on T-Mobile. Money they spend to expand their network does nothing for me. Creatively addressing the anti-customer structures built into the current carrier contract paradigm does. I've been a customer for a long time precisely because they have great rates and think outside the box. Kudos to them for once again bringing some new ideas to a stale industry.

NoNexus says:

Wow you are moving mountains to make a molehill. Yeah I guessed at an adoption rate that's falls into whatever range. Doesn't matter. Tmo should concern itself more on covering places than gimmicks to increase the amount of unhappy customers they will have.

There is no way to tell what will happen. They could have 50% of their customers use it or one.

Your anger is incredibly misplaced

Posted via

ScottJ says:

It's not a gimmick.

You misinterpret mockery for anger.

What would have to be mad about? I get great coverage at a low rate and now have even more options with T-Mobile.

t0ked says:

If tmobile had the coverage of att or vzw, they probably wouldn't need promotions like this to lure customers.

I'm all for cheaper cell service, and this is an amazing program. But without reliable service, having a new phone every 6 months is useless to me.

ScottJ says:

Move to where they have good service.

Perfect!

Posted via Android Central App

biln says:

Wow just because he thinks 5% of people will take advantage of this? Sounds like you need to direct your PMS driven paragraph towards yourself. Seems like you been working on this speech for a while, and didn't have the patience to wait to deliver it to the right person. And yes I would tell you this to your face in person if I had the opportunity.

ScottJ says:

Be my guest.

Citrik says:

I know plenty of people outside of the supposed "Android geek" community that would love to get a new phone more than once every 2 years and not have to fork over an arm and a leg.

zackmack7 says:

Exactly. I got a GS2 on Sprint in April of 2012. A year later, the S4 is out.

They're highlighting the fact that people really do want to upgrade more often than every 2 years. So many people hold onto their phones for a long time now because there's no easy or cheap way to upgrade. How many people have you seen holding onto a completely broken/shattered phone because they cant shell out $600 for an off-contract handset? That's what T-Mobile is targeting.

NoNexus says:

but aren't they bundling it with insurance? The insurance would cover the broken phone in of itself.

ScottJ says:

Yes. So? That does nothing to counter what he said.

NoNexus says:

Because no one would hold a broken phone if it is insured. They would send it to be replaced.

It is still my belief that most people get their phone and will keep it until it is mostly dead rather than pay 400$ per year to swap the phone out twice

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ScottJ says:

Who said they were insured? He was talking about people with no insurance.

Droidanomix says:

200 million markets!!! Holy Santa Clause shit!

doz says:

K so forgive my ignorance here but as it currently is, a payment plan is not a contract (or perhaps that's where I'm mistaken). What is stopping me from just not paying the monthly fee on my current phone, handing it back to them, and buying a new one without the additional monthly fee of this new Jump service?

I do understand the benefit of insurance which makes this mostly make sense, but if you didn't want that part it seems you could just go the other route.

jnaught says:

Simply stating 'no contract' isn't exactly the whole truth, unfortunately. If you notice, the money you spend to buy the phone initially is called a down payment. As a result, you are on the hook for the entire cost of the phone (GS4, for example, around $600) until it is paid-off. You pay $20 a month above the service costs. If you want to upgrade early, you'll need to completely payoff the phone. So, if you still owe $200 towards the cost of the phone, you need to pay $200 before you ever spend a dime on a new phone. It's actually very similar to the contracts the other carriers have - tmo is just calling their early termination fee by a different name. That said, it is still slightly cheaper, on average.

Jet300 says:

Not true. They said you can upgrade after 6 months as long as you hand the device back to them. The remainder of the payment plan is forgiven and you start a new one with a new device. If the device is damaged or lost, insurance kicks in and you must pay the deductible before you start your new phone payment plan.

Jet300 says:

Here's the tidbit from the press release:

Beginning Sunday, July 14, customers can choose to upgrade when they want, not when they’re told with JUMP! Here’s how it works: Customers can upgrade to a new phone, financed through T-Mobile’s Equipment Installment Program (EIP), twice every 12 months after they’ve been in the JUMP! program for six months. Simply trade in an eligible T-Mobile phone in good working condition at a participating store location. Any remaining EIP payments will be eliminated, and current customers can purchase new phones for the same upfront pricing as new customers, with device financing and Simple Choice Plan, a no-annual-service contract. With JUMP!, current customers never pay more for their new phones than new customers.1

jnaught says:

Ah, I hadn't seen that. I re-upped with Verizon in late May for the GS4, but I seriously considered TMo. I had a Droid Charge, which had zero value after 2 years. That said, my previous 3 blackberry's all sold on Ebay after 1 year for enough to cover the buyout of my contract to upgrade. So, assuming the GS4 still has value moving forward, I don't ever really consider myself 'locked' into a contract. That said, I do like this new TMo program. Good stuff!

hodan says:

Yeah that's right, go ahead and just stop paying Verizon because you have no contract.

aznmode says:

Or if you still owe $200 (10 months left) just sell the phone for $300 and pay off the rest of your EIP and you make $100 which you can use a a down for a new phone. Or even if you sell for $250 you still make $50. And you don't have to pay $10/month to be in the program. Going the JUMP route you're spending extra $10 a month and when you want to upgrade you still have to fork out a down payment out of your own pocket that you couldve downed selling the phone. So to me its cheaper not to be on the program even if you sign up for the basic $7.99 insurance.

Malik Nash says:

Interesting. Bundling what's essentially an equipment leasing plan with the handset protection is pretty smart.

Posted via Android Central App

moosc says:

Fix expand 3g and you'll have more folks on board. Get rid of edge and G

Posted via Android Central App

frettfreak says:

I am so 100% with you! And ALL the comments on anything tmo related to day are echoing the same.... why doesnt tmo get this? Instead they expand / upgrade markets that already had good coverage.

NoNexus says:

Because they only can concentrate on 5 at a time?

wish I had TM in my area, but they aren't here at all. nearest tower is probably 35 miles.

comraderudy says:

A compelling case for choosing T-Mo. I'm JUMPing on it!

Sethoth says:

I would bet a ton of money we will see a commercial for JUMP! with the Van Halen song on it.

Posted via Android Central App

GadgetGator says:

Not in any of the commercials they showed today. There were four or five ads with SNL's Bill Hader in them and they were all very funny and well done. Very very reminiscent of the Samsung commercials. My favorite was the drop in the urinal one, although the one where he was running down an office hallway plugging his phone into each socket along the way to keep it charged was quite good too.

vpblaze says:

Wow. That JUMP deal isn't bad at all. It will only be another decade before us up here in Canada see anything close to that. Hell, we won't even see our three year contracts gone until next year at the earliest.

Posted via Android Central App on my Note 2!

ltracte says:

So glad I switched to Tmo 2 months ago! this is insane!

codiusprime says:

Considering their uncarrier crap hasn't stopped the flow of customers leaving TMo this wreaks of desperation.

frettfreak says:

Just goes to show that you can have the best of everything else (and IMO tmo does) but if coverage isnt good, it dont mean SH!T! Great phones... check. Awesome plans... check. Great customer service... check.... Great coverage everywhere we say we do... uh, next question please.

codiusprime says:

Thank you. They could pay me to use their services and give me the best phones currently out every month but if the service is sub par it means nothing to me.

ConTejas says:

Here's a thought for fodder. If Tmobile sucks were you live, perhaps you should move? Not for cell service of course, but generally speaking 7/10 desirable places to live in the US are well covered by Tmobile. YMMV.

GadgetGator says:

Right, it's desperation. It's not like they mentioned there was a phase two and phase three part coming later when they launched phase one....oh wait.

What's desperate are the comments criticizing a company for trying to shake up an industry whose business practices have been stagnate for far too long. One would think that would be welcomed. Well, unless you work for one of the other carriers!

ScottJ says:

Exactly. Who couldn't root for T-Mobile? I guess there are those people who never root for the underdog. I just don't understand them, but they do exist. I've come to the conclusion that they are sociopaths.

codiusprime says:

Who roots for phone carriers? That seems dumb.

I use the carrier that has the best service where I live and fits my needs the most, I feel no allegiance to one carrier or another for any other reason than service.

ScottJ says:

"Who roots for phone carriers?"

Easy: People who want to preserve and enhance the competitive landscape in the mobile industry.

Any other softballs you want to toss up for me?

T-Mobile had the lowest churn in years in the last two quarters since switching to UNcarrier plans, and have actually gained customers for the first time in many quarters. Not sure where you're getting your impressions.

http://www.androidcentral.com/t-mobile-q1-2013-earnings-decreasing-revenues-positive-customer-numbers could refresh your memory.

vansmack says:

Don't confuse the trolls with facts, Andrew. It's bad for business.

codiusprime says:

I stand corrected. Thanks for the link. Not sure where I read that they were still losing customers.

etnpnys says:

I'm gonna type this out and use this little box as my notepad. Let's see if I got this right:

You come to T-Mo, pay $99 up front for the phone and agree to pay $20/mo more. You can also agree to another $10/mo to be able to do it all over again in 6 months. So, excluding carrier fees to actually place a phone call (cuz you can pick from different plans), you pay 2[99 + 20(6) + 10(6)] = 558 for the year just for the phone hardware. (That equation assumes you do this twice per year)

However, if you buy the new phone outright (call it $600 per phone), you end up with something more like this:

You come to T-Mo, buy a phone outright for $600. You don't have any other wacky fees per month, so there's really nothing left until you sell the phone on CraigsList. Let's assume you can get $450 for that phone now, so you sell it. Then you buy another one for $600. You keep it until you sell it on CraigsList. That gets you a whole year like this: 600 - 450 + 600 - 450 = 300 for just the phone hardware.

Right?

mazzmoney95 says:

Yes it is still better to sell the device online, we all know that, but damn this is still a great idea and way better then the other carriers. Plus, there are many people who don't sell their phone and whatnot. Saying this is like saying "Why would you sell games to games top when you can get more for it on eBay?" Simple, people are lazy.

etnpnys says:

Yeah, I get that. And the big caveat here to saving money is that you need to have $600 up front. That's the part that's hard to stomach.

I think this is a great idea by T-Mo, for the record. It's just interesting to see how their marketing spins this into the best revolutionary thing on the planet right now.

That said, I also really appreciate them doing things differently. Us, as consumers, now almost unanimously agree that the other 3 carriers are bending us over. So we start looking at alternatives - and that's a great thing for T-Mo.

It's almost always a better deal to buy your phone flat out of the gate, but not everyone can drop $600 on a new phone in one go. That's why the subsidized model exists, so people can get their new shiny without blowing a hole in their monthly budget. You can make similar arguments for any large purchase, like a car.

Personally I don't think I would take advantage of T-Mo's offer, but I can see its use. Plus, it's a nice selling point to claim you allow upgrades every six months when the big boys lock you in for 24 (even if that's not the whole truth).

etnpnys says:

+100

greg1007 says:

Don't forget to add a cost per month (rate of your choice, I guess. You can probably find something online) for the insurance coverage jump comes with. Take that into account, and it seems worth it

_X_ says:

No your math is wrong

In your example you've bought two phones and sold to phones. So in your thrifty example you do not have a phone and are down $300. You would have to buy another phone at $600. So to have the same result you would trenchantly be down $900.

With T-Mobile you are down $660 but have a phone.

However you example has a few flaws.
1. You assume you will buy your desired phone at $600 and can get $450 for it.
2. You fail to see that for the year you have insurance on your phone. If there is any damage/loss you replace your phone(with a $100 deducible). In your example you're hoping nothing goes wrong with your phone.
3. You don't have to JUMP you can pay the phone off your phone at any time. And keep the phone.

BTW notice that T-Mobile JUMP is a lot like you're re-selling your phone. You do pay more with tmobile but your covered and you don't have to hassle with havign to re-sell your phone (e.g listing/email/setting-up payment/meeting someone for a transaction, etc...)

etnpnys says:

I expected to have some of my math wrong. I was jotting down my notes. I don't have the brain power at this time to validate all of your figures however, either.

I expect that it would be better to have more cash-in-hand and buy your phone outright. That's how everything works. Leasing things (like a car) is not an option because it benefits the consumer. The figures always benefit the seller, but in this case it looks like it's marginal.

flan says:

I think you're right, I think for those people who go through the hassle of selling their phone online, this isn't a good deal. You're paying $60 over 6 months, PLUS you lose the resale value of your phone when it's time to upgrade after 6 months, because T-Mobile makes you hand in your phone. You get $360 ($20 EIP @ 18 months remaining) worth of EIP forgiveness. Assuming you can get more than $300 for your 6-month-old phone (I don't think that's a stretch at all), you're better off not doing JUMP, selling your phone after 6 months, and using that money plus the money you saved by not paying into JUMP to pay off your EIP and put toward a new phone.

I wonder what T-Mobile does with these phones people hand in as part of the deal. Re-sell them as refurbished? I wonder what the math on their end would look like if they made it $5. I guess at 6 months, these phones are still new enough that they'll sell as refurbished.

HOWEVER, for people who don't have the inclination to try to sell a phone on eBay, this is a good deal.

Plus, it's a GREAT marketing message.

hmmm says:

Can't wait to see the deceptive advertising about these upgrades. Just like the whole no contract, free phones you get from them...

ScottJ says:

Personally, I can't wait for the overreaction to the so-called "deceptive advertising" on the tech forums. The FUD will be flying. It should be fun.

Even if it is a bit deceptive, it's a great smack in the face of At&t and Verizon for their new mandatory contract 2 year upgrade policies

jlczl says:

+100

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Seryozha says:

if you buy the phone outright or pay it off early, do you still have to pay the $10 a month to "upgrade" early?

If you've purchased a phone outright, you can go get a new phone at the $99 + monthly installments at any time. The JUMP! system is for people who are in the middle of paying off a phone and want a new one.

Erckul says:

T-Mo had great coverage here and just starting testing LTE. Add this plan on, and I'm a happy boy!!!

Posted via Android Central App

jorgeix says:

T-mobile is looking better with every new announcement. I just got a line with them this weekend to test the service in my area. If everything works great I will switch my lines to T-mobile. I like the idea of basically leasing a phone because I can always have the latest devices. If this works I think other carriers can follow.

ScottJ says:

People have been doing this with cars for a long time. Americans seem to be very comfortable with the idea of perpetual payments. Ironically, the people on AT&T and Verizon are also doing perpetual payments except their payment is rolled into their bloated bill but without the option to upgrade outside of the two-year cycle.

Jon_Doh says:

Hope you don't mind slow data speeds. I got suckered into trying them and discovered their coverage maps were fake. I was on EDGE over 90% of the time and roaming on AT&T a good bit of the time. And that's not staying in one location, but traveling throughout my state - which according to their fake coverage map was supposed to be blanketed with their 4G.

Before making the big jump you might do well to check with the Better Business Bureau about some of the things I've posted. They have a BBB F rating for a reason.

ScottJ says:

That's your anecdotal experience. My anecdotal experience is the exact opposite.

jorgeix says:

Well that's why I want to try the service for a couple of months before I switch my two lines I have with VZ. I hope it works in my my area (Phoenix az) because I really like the idea of no contract and this new announcement of being able to upgrade phones twice a year sounds ideal for me since I get bored with my phones every few months. I brought my own phone so if I don't like it I can just cancel anytime.

Rob220 says:

I live and work in Surprise and Glendale area. I have coworkers with T-Mobile and they get decent coverage.

Posted via Android Central App

wpavlik2 says:

I just switched from Sprint to T-Mobile and I'm REALLY happy!
Yes, there are some spots where I don't get service, out in the country on the way to visit a relative's house. BUT, in town where I work/live/play (mostly) I've been SUPER HAPPY with the level of service and am BLOWN AWAY by having real decent data speeds!
On Sprint, in town, AFTER THEIR VISION UPGRADE, I was getting a whopping 98 to 200kbs data speeds... HORRIBLE!
Hopefully, T-Mo will get more roaming agreements in place with different areas with AT&T so most of my "holes" in service will at least let me make a phone call if necessary.

This new JUMP plan will actually be a great incentive for me to join it because I'm usually getting phone envy when the "new stuff" comes out.

Jon_Doh says:

All they have around me for a two hour drive in any direction is EDGE. Seems like they need to be jumping into the coverage holes instead of running more misleading ads trying to get people to leave carriers who do offer fast coverage.

ScottJ says:

If they can target where most people actually live they don't need to worry about the sticks.

codiusprime says:

That's the kind of attitude that keeps you a distant fourth.

ScottJ says:

Not really. There aren't many customers in the "fly-over" states and rural areas so if you piss them off, you aren't losing much. Adding towers there would incur a much higher cost/acquired customer than an urban area.

ConTejas says:

BOOM! A man who understands...priceless.

Connor Mason says:

I'd rather just do the Nexus 4-$30 (100 min, unlimited text, 5gb of 4G dat) monthly plan and upgrade to the next Nexus phone at an extremely reasonable price.

vansmack says:

I'd rather have a lot of options, so long as they have one that works for me.

MERCDROID says:

Haters gonna hate. People seem to love being slaves, to the status quo.

ljredeye says:

I'll stick with my S4 until it crokes, or when somebody smashes it out of jealousy.

ozzygarcia says:

Definitely going to be taking advantage of this. T-Mobile's coverage in Los Angeles is great!

Does anyone know where to find an actual map of T-Mobile LTE coverage? Their website only shows the names of the city. My city is on the list but I am unsure of whether this means LTE in the downtown area (like Wi-Max was) or LTE 60 miles out (like Verizon's coverage).

doz says:

http://www.t-mobile.com/coverage/pcc.aspx/ ? There's a link off their homepage to it.

Oh, my bad it doesn't distinguish 3g/4g

Mobius360 says:

Use the app sensorly.
https://play.google.com/store/apps/details?id=com.sensorly.viewer

Posted via Android Central App

NoNexus says:

+1 to sensorly (app or sensorly.com)

It is real world usage not "what the company" says is covered

Thanks - I forgot about sensorly. (I did check and unfortunately T-Mobile's LTE coverage is (eerily) the same as Wi-Max (downtown + 10 miles to the south and 1 mile to to the north).)

schooner says:

The ability to upgrade at a reasonable rate before the 2yr mark makes taking a chance to an HTC worthwhile. Too bad there is no JUMP! grandfather clause for those stuck with a One S.

hargoth#AC says:

One S here, with CyanGenMod and ready for an upgrade.

I think I will seriously look at the Z. If I take the wife in and show her the purple one she just might go for it also.

We already qualify for the discounted price.

If we started paying the $10.00 JUMP fee (which includes the $7.00 insurance fee we are already paying) then we will be in good shape for a possible Nexus 5, or Z Ultra, after Christmas. :)

etnpnys says:

lol

I find it very amusing to watch people in one part of the world tell others definitively how their coverage experience is going to be.

#Merica

nickacs says:

+1 Exactly... Dbags.. that's fine it doesn't work in your redneck country cottage, but for others, it might work 100% and great. SMFH :(

MERCDROID says:

This.

THE SCHUNTZ says:

I think its really stupid that Tmobile advertises at Dodger Stadium and you CANT get good/no service there..i will change as soon as my contract is over.

Mobius360 says:

I've never had much Luck at any stadium with Sprint or T-Mobile. I know Verizon can have issues too. Think it's just an issue when you have that many people in one spot

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greg1007 says:

It seems to me too many people are overlooking the part of the press release that says jump doubles as an insurance plan. Could AC update the article so this is made clear, since it at least doubles the value of the service

Posted via Android Central App

zackmack7 says:

I think the people who complain live out in the boonies or in the bottom of their concrete wall basements

NoNexus says:

Pretty sure the Philly/Harrisburg/Pittsburgh corridor isnt the boonies and coverage is crap most everywhere but the main roads.

Check out Sensorly.com and see for yourself.

ScottJ says:

Then don't go with them. Pretty simple.

MERCDROID says:

This.

NoNexus says:

Yeah that's why I am not with them bit you keep referring to the sticks and flyover states. I live in neither and the coverage is horrendous. You have proven in this thread that you are more than white knight in the underdog, you are hitting paid shill territory.

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Mobius360 says:

I'm pretty lucky to have pretty good service via T-Mobile, for 30 bucks I can't complain at all.

Hopefully they expand their network quickly. Their HSPA+ is fast as hell, hope their LTE is even better.

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hodan says:

This is AWESOME! My insurance through T-Mo (Assurion) is $11+ per month, for my One. So I save a buck and get a new phone next year - when HTC releases the TWO! lol.

Oh, for those of you NOT in good T-MO coverage areas, I'm moving from KC (4g LTE) to Portland, OR (4g LTE) in a couple of months. :)

jdbii says:

I want to agree with everybody who has commented that this is really great. The fact that you get the insurance as well with the $10 makes it a great deal. I'm prepaid but if I ever go to postpaid this is what I would choose. It would be terrific to be able to basically update your phone whenever you wanted. Yeah, I know, you have to pay but I would be like a kid in a candy store every 6 months.

I'm in Los Angeles - TMO coverage here is great. Given that insurance for a new phone is $8-10/month anyway, this is a great deal that I will be taking advantage of.

ne0ne says:

What kind of speeds are you guys seeing on Verizon lte

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GreenBerry84 says:

Carphone Warehouse in UK have offered JUMP for a while now on most networks, it stands for Just Upgrade My Phone. From what I understand it works a little differently to what's offered here, with this being a better deal than Cw.

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BoB16731 says:

Hmm interesting in would be on this quick if t-mobile coverage in my are wasn't barely 3g and next to no voice :-(

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Dan29466 says:

I'm already paying $7/mo for the handset protection plan, so take my freakin' $3 NOW!

ConTejas says:

Wohoo!! LTE in Philly on my N4 : )