Augmented reality is officially marketable.

Snapchat's latest update introduces a new feature called World Lenses. They do exactly what it sounds like: Turn the world you see through the viewfinder into an entirely different scene.

You can activate World Lenses by flipping to the rear-facing camera and simply tapping on the view ahead. There are seven to choose from in addition to the standard set that's typically accessible with the front-facing camera, so you can turn any family member into a heavily perspiring puppy.

These lenses offer a bit of a glimpse of what donning a pair of Spectacles could feel like. There's not much more information on the glasses, but there are existing settings for managing the augmented-reality accessory.

The future of augmented reality looks fun. However, definitely expect that Snapchat will use this new feature-set as a way to entice brands to submit their own marketable filters.