Panasonic India has announced its latest smartphone, the Eluga Mark, positioning it as a security-oriented handset for young professionals and the enterprise segment. A fingerprint sensor at the back allows for an added layer of security, and Android for Work support ensures that the device is compatible on secure corporate networks.
Commenting on the launch, Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic India, said:
"With the growing use of smartphones for a wider range of high-risk activities such as access to cloud data and private information, mobile security is a top priority for users. This control-sensitive device, which achieves complex tasks with the press of a finger or a swipe of the thumb, is personalized for the user and protects the smartphone investment."
Powered by a 1.5GHz Qualcomm Snapdragon 615 SoC, the Eluga Mark features a 5.5-inch 720p display, 2GB of RAM and 16GB internal memory, which is expandable up to 32GB via microSD card. The 4G LTE smartphone sports a 13MP rear camera optimized by an LED flash, 5MP front-facing camera and a 2,500mAh battery along with Android 5.1 Lollipop. The Eluga Mark comes with the FitHome user interface by Panasonic, which enables single thumb-flick access to applications on the home screen. The fingerprint sensor can also store up to eight fingerprints at a time.
Panasonic has mentioned that it launched 16 devices thus far in the country in 2015, and that it intends to launch a few more before the end of the year. The vendor has stated interest in the "Make in India" initiative for 2016, along with targeting international markets and regions with 4G-enabled devices.
The Panasonic Eluga Mark will be available in Royal Gold or Metallic Grey color variants for ₹11,990 ($180).