India's leading handset maker, Micromax, has announced the launch of its two new smartphones — Bolt Selfie and Canvas Selfie 4. With a focus on front-facing camera, Micromax is bringing its highly successful Canvas Selfie range to the entry level Bolt series.
Commenting on the launch, Mr Shubhajit Sen, Chief Marketing Officer, said,
Our Bolt Selfie is designed to keep the new and young smartphone users especially women in Tier 2 & 3 cities who have limited options and avenues to shop, are very price conscious and yet desire a perfect selfie experience. While with the Canvas Selfie 4 and its tap sensor we are upgrading the selfie experience of our young hyper social youngsters who are looking for a perfect integration of innovation, style and performance with an excellent selfie experience.
Micromax Bolt Selfie Specifications
|Operating System||Android Lollipop|
|Camera||5MP front camera | 5MP rear camera|
|Processor||1GHz Quad Core|
|Internal Storage||8GB; expandable storage of 32GB|
Bolt Selfie packs in enhanced photo features such as Face and Beauty Mode and Gesture Capture, enabling users to not only seamlessly capture pictures, but also enhance and perfect their selfies. The Bolt Selfie is available in white and champagne colors exclusively on Flipkart for ₹4,999 ($74).
Micromax also announced the next-generation Canvas Selfie 4 with Android Marshmallow. The Canvas Selfie 4 boasts of 8MP camera, both at front and back, and comes with a Tap Sensor on the rear allowing the users to conveniently click a picture, swap camera from front to back, and vice-versa with a single tap making it easy to click pictures with a single hand. The Canvas Selfie 4 will be available across offline channels from end of May 2016.