Android Central

When EE (Everything Everywhere) first launched its 4G LTE service in the UK, two common complaints focused on the price of its subsidized smartphone contracts and the 8GB ceiling for data allowances. Today it seems the carrier's ready to test the water with some more adventurous price plans, as for a limited time it'll offer a budget-centric £31 per month, 24-month deal, along with a new "super-user" contracts with 20GB of data per month. 

The £31 per month plan costs £5 per month less than EE's cheapest standard contract, and will be available to customers from Jan. 31 to Mar. 31. Like all of EE's smartphone-inclusive plans, it runs for 24 months and includes unlimited calls and texts. Phones offered on the £31 plan will include the HTC One SV (check out our review) and the Windows Phone-powered Nokia Lumia 820, so there's a clearly a focus on entry-level hardware here.

But it's the second limited edition contract that'll probably be of interest to Android Central readers. For £46 per month on a 12-month, SIM-only contract, EE's offering a whopping 20GB of data per month. Alternatively, customers can get the new 20GB deal with a subsidized smartphone on a 24-month, £61 per month contract. The 20GB plans will be available in stores from today until Feb. 28, EE says.

In addition, EE says it's introducing a new 8GB, 12-month SIM-only plan costing £41 per month.

Due to its current monopoly over 4G LTE in the UK, EE's prices remain higher than rival networks. But the company will be hoping that this diversification of its range of price plans will help it scoop up some additional customers before rival networks launch their LTE services later this year.

Any UK readers tempted by EE's new tariffs? Let us know in the comments.

EE ANNOUNCES NEW SUPERFAST 4GEE PRICE PLAN OFFERS

· £31 per month superfast 4GEE promotional price plan to launch on the 31st January
· New 20GB ‘super-user’ 4GEE plan also introduced from £46 per month on SIM only for a limited period

22 January. London. EE, the UK’s most advanced digital communications company, today announced a range of new 4GEE promotional price plans. The new packages are designed to provide consumers with an even greater choice of 4G options to suit their needs.

As a special promotion from 31 January until 31 March, a range of entry-level 4GEE plans is being introduced. For only £31 per month on a 24 month plan, customers receive unlimited UK calls and texts, and 500MB of mobile data, as well as the option to choose from a range of 4G smartphones for a one off fee such as the HTC One SV LTE or Nokia Lumia 820 which are available from just £29.99 (a saving of £90 on existing EE deals). Customers on 24 month plans can also take their unlimited calls and texts abroad with them to select destinations for just £5 more per month1 while those looking for flexibility can get a 12 month plan for only £41 per month.

Additionally, after listening to customers, EE will be launching a new plan offering 20GB of mobile data. The plan addresses a small number of ‘super-users’ (currently fewer than 1% of 4G customers), who have shown a desire to use more than the 8G of mobile data that is currently available on EE’s largest 4GEE plan. The 20GB plan, which is rolling out across retail channels from today, will be available on a 12 month SIM-only plan at a special rate of £46 per month for the full length of the plan if they sign-up between now and the 28 February2. The bundle comes with unlimited UK calls and texts and is also available with the very latest 4G handsets for £61 per month on a 24 month plan to customers who sign-up by 28 February3 . EE is also introducing a new SIM-Only 12 month 8GB plan for £41 per month.

Pippa Dunn, Chief Marketing Officer at EE, said: “It’s our aim to offer consumers the most comprehensive range of 4GEE price plans. With these new options we’re looking to not only make 4G smartphones even more accessible, but offer even greater value for the small number of super-users out there - ensuring EE really does offer a package that’s tailored for all customers 4G needs.”

EE’s superfast 4G offers a revolutionary mobile internet experience, delivering speeds typically five times faster than 3G4. The power of 4G enables tablet users to push the limits of their devices even further, allowing them to download, stream and browse the content they want, even quicker than before. In addition to superfast speeds, EE customers will also benefit from:

· EE Film – the UK film service that combines 2 for 1 cinema ticketing, listings, trailers, film downloads and streaming in one place
· EE Wi-Fi – access to millions of wireless hotspots across the UK, at no extra cost
· Discounted superfast EE fibre broadband – so they can enjoy blistering speeds at home and on the move

EE’s 4G service will be available in 35 towns and cities by the end of March 2013, bringing superfast speeds to even more consumers and businesses across the UK.

Full details on the new promotional plans, including terms and conditions, will be available shortly in EE shops as well as on www.ee.co.uk