Amazon has announced a new offer for Prime members that could see up to 50% knocked off the price of their next Android phone. The retailer is loading select phones with personalized offers and ads to appear on the lock screen of each phone in order to provide these discounts. The first phones available in the offer are the BLU R1 HD and the Moto G4.

Amazon offers decent discounts on Android phones that come loaded with ads

With personalized offers, Prime customers can get the BLU R1 HD for $49.99, or 50% off its full retail price. The Moto G4, normally available for $199.99, is available for $149.99 with this program. These personal offer phones can be pre-ordered now, and will be released on July 12.

See the BLU R1 HD at Amazon

See the Moto G4 at Amazon

Press release:

Amazon Announces Exclusive Pricing Only for Prime Members on Newly Released, Unlocked Android Phones—Up to 50% Off the Full Retail Price, Starting at $49.99

The new BLU R1 HD is available to Prime members for just $49.99, featuring a beautiful 5" HD display, quad-core processor, and 4G LTE speed

The new Moto G is available to Prime members for just $149.99, featuring a 5.5" full HD display, an octa-core processor with 2 GB of RAM, and 4G LTE speed

Breakthrough pricing is supported by personalized offers and ads displayed on the phone's lockscreen

Unlocked smartphones give Prime members the freedom and flexibility to choose the wireless carrier and service that best fit their needs

SEATTLE--(BUSINESS WIRE)--(NASDAQ: AMZN)—Amazon Prime members can now take advantage of exclusive pricing—up to 50% off the full retail price—on a selection of newly released, fully featured, unlocked Android smartphones. The all-new BLU R1 HD is only $49.99 ($50.00 off its retail price of $99.99) and the new fourth-generation Motorola Moto G is $149.99 ($50.00 off its retail price of $199.99). Each phone is offered unlocked, with no commitment to a contract, giving Prime members the flexibility to switch between wireless carriers and service options to best fit their needs. The newly launched BLU R1 HD and Moto G are available for pre-order starting today at Amazon Prime Exclusives

The breakthrough pricing on unlocked smartphones is supported by personalized offers and ads, including deals and product recommendations, displayed on the phone's lockscreen. When a customer sees an offer, they can tap to learn more about it or simply unlock their phone to dismiss.

"Customers love the freedom of unlocked phones—it's the fastest growing category within cell phones on Amazon —so we set out to find a way to make them even more affordable for our Prime members," said Laura Orvidas, Vice President, Consumer Electronics, Amazon. "We currently offer low prices supported by lockscreen offers and ads on our Fire tablets and Kindle e-readers, and they've been a hit—in fact, the vast majority of customers choose the lower-priced option. Now we're lowering prices in a similar way on new, unlocked smartphones, working with two of our best-selling brands, BLU and Motorola."

The BLU R1 HD and Moto G feature Android 6.0 Marshmallow with Google Mobile Services, including Google Maps, Gmail, YouTube, and Google Play. A single sign-on experience provides Prime members easy access to their Prime benefits through the most popular Amazon apps, including tens of thousands of movies and TV episodes with Prime Video, over one million songs and playlists with Prime Music, unlimited photo storage and backup with Prime Photos, one free pre-released book a month with Kindle First, FREE two-day shipping on millions of items, and more. Customers also get access to thousands of apps, games and in-app items that are 100% free with Amazon Underground, and can shop a personalized selection of Amazon's daily deals right from a new home screen widget.

BLU R1 HD: At $49.99, the BLU R1 HD is the only unlocked smartphone under $100 featuring a vivid HD display with a brightness rating of 420 nits, and a wide-angle 5MP selfie camera with LED flash. The beautiful 5" HD curved Gorilla Glass display and aluminum metal enclosure incorporate the highest grade material resulting in a stunning look and feel. Featuring a 1.3 GHz quad-core processor, fast 4G LTE speed, and an 8MP rear-facing camera, the BLU R1 HD is available with 1 GB RAM and 8 GB of internal storage or 2 GB RAM and 16 GB of internal storage—both have microSD card support for up to 64 GB of additional storage. The BLU R1 HD is compatible with GSM carriers, including AT&T and T-Mobile.

"The BLU R1 HD is the perfect choice for customers who want a high quality experience in a brand new, unlocked smartphone," said Samuel Ohev-Zion, CEO of BLU Products, Inc. "Only with Amazon could we bundle this much value in a smartphone for only $49.99—it's an incredible offer."

Moto G: The fourth-generation Moto G is the latest premium phone from Motorola and the thinnest Moto G yet. Compatible with all major CDMA and GSM carriers, including AT&T, Sprint, T-Mobile and Verizon. It boasts a 5.5" full HD display, a Qualcomm Snapdragon 617 chipset with an octa-core processor at up to 1.5 GHz, 2 GB RAM, and 4G LTE speeds. In addition, the Moto G features a 13MP camera with dual LED flash, and a 3000 mAh battery with TurboPower charging giving you up to 6 hours of power in just 15 minutes of charging. Available with 16 GB or 32 GB of internal storage, plus microSD card support for up to 128 GB of additional storage.

"We're thrilled to work with Amazon to offer customers the best of all worlds with the new Moto G," said Jeff Miller, Corporate Vice President, North America Sales. "When considering the purchase of an unlocked smartphone, customers want the technology and features they really care about, and at a great price." Customers can pre-order the BLU R1 HD and the Moto G starting today, with both phones available starting July 12th. Visit Amazon for additional information and details about the Prime-exclusive offer. The BLU R1 HD and Moto G without offers and ads are also available on Amazon to Prime and non-Prime members, at full retail price. For more details about the BLU R1 HD, visit Amazon and for the Moto G visit Amazon.

About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit Amazon