Amazon is a Seattle-based online retail giant that is best known across the world as the "everything store" where you can buy practically anything you want and have it shipped to you in short order. Aside from its retail business, Amazon is well-known for its digital goods marketplace, where it started by selling books, followed by music, movies, TV shows and eventually Android apps through the Amazon Appstore. Amazon offers a lot of this content for free or reduced prices via its Amazon Prime service, which costs $99 per year but has several benefits including free media and free two-day shipping on most items it sells.
In order to support its digital content business, Amazon has used a dual-prong strategy of launching apps for various platforms that can work with its content library, and selling its own first-party hardware that only offers content from its stores. The first hardware effort is the now-famous Kindle line to read books on, followed by the like-named Kindle Fire lineup that replicated a full-powered tablet experience that many had become familiar with via the iPad and other Android tablets. The Kindle Fires run a modified version of Android called Fire OS, have access to the Amazon Appstore rather than Google Play and are generally considered to be popular choices for specific kinds of users.
Branching out further, Amazon launched the Fire TV, which is a media-focused set top box that's essentially a Kindle Fire without a screen. It is a small, yet powerful, box that streams content from Amazon, Netflix, Hulu and dozens of other providers, while also offering access to Android game titles with an optional Bluetooth controller. In the summer of 2014, Amazon also announced the Fire Phone, which completes its Fire OS expansion to all modern platforms — set top boxes, tablets and phones.
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We called the Beats Powerbeats Pro 2 the 'best workout earbuds for most people' - and now they're 20% off at Amazon
Great Workout Buds The Beats Powerbeats Pro 2 offer high-quality audio with HR monitoring, noise cancellation, and more.
This is the only $49 smartwatch that I would buy in 2026
Dirt cheap The CMF Watch Pro 2 won't win any awards for innovation, but it's a cheap smartwatch with a few flagship-level specs that might surprise you.
The 'fantastic' Garmin Fenix 8 just scored a rare discount at Amazon — but is the premium fitness watch still worth it?
$250 off Whether you're running, swimming, hiking, or simply going for a walk, the Garmin Fenix 8 is a powerhouse of fitness tracking technology.
Skip the upgrade — you can get the 'nearly perfected' Motorola Razr Ultra (2025) for $800 LESS than the 2026 model today
That's absurd New devices are nice, but what's the point of upgrading when last year's still-great Motorola Razr Ultra (2025) is 46% off at Amazon?
We called the Garmin Venu 4 the 'ideal fitness watch for everyone' — and it just crashed to a record low price at Amazon
Black Friday 2.0 We selected the Garmin Venu 4 as the 'best Garmin watch overall', and it just scored a rare discount at Amazon.
The 'best-sounding earbuds I've used yet' just scored a rare discount at Amazon — but you better act fast
Major earbuds deal The Bose Quietcomfort Ultra (Gen 2) are among the best-sounding and most comfortable wireless earbuds we've ever used, and now they're 17% off at Amazon.
I've tested many of the world's best e-readers — and a few of them are heavily discounted at Amazon right now
Read on! Whether you're shopping for Mother's Day gift or simply tackling those 2026 reading goals, these e-reader deals deserve your attention.
Lawsuit hits Amazon, claims Fire TV Sticks intentionally give out when support runs dry
Lawsuit Amazon was hit with a lawsuit, claiming the company had a hand in the sudden drop in functionality of its early Fire TV Sticks.
The #1 'best cheap Garmin watch' just got even cheaper with a 20% discount at Amazon
Garmin savings The Garmin Forerunner 165, our favorite cheap Garmin watch, just scored a 20% discount for a limited time.
The Google Pixel 10 just slid back to its lowest price EVER with 31% off at Amazon
Pixel Price Drop The Pixel 10 is a solid flagship that's simply fun to use.
The Ray-Ban Meta (Gen 1) smart glasses just scored a rare 25% discount at Amazon
Smarter Than Most The first-gen Meta smart glasses feature speakers and mics, cameras, and more.
The "most stylish" Galaxy Watch 8 Classic is 31% off at Amazon right now
Watching for Deals The Samsung Galaxy Watch 8 classic is a great pick if you prefer a more traditional look.
The Meta Quest 3 is about to be hit with a major price hike — grab the VR headset before it's too late
The Meta Quest 3 is about to get more expensive, so it's your last chance to buy the headset at the current price.
Amazon finally drops some good deals on the Samsung Galaxy S26 series, completely offsetting that pesky price hike
Up to $200 off! Sick of all the trade-in deals and eligibility requirements? Amazon just dropped some straight deals on the Galaxy S26 lineup.
One of the world's most powerful flip phones is now 46% OFF at Amazon — that's not a typo
$600 off Amazon has decided to slash $600 off the Motorola Razr Ultra (2025), one of the best flip phones we've ever used.
This limited-time Amazon Prime bundle finally makes Peacock and Apple TV worth paying for
Big bundles If you're an Amazon Prime Video user that wants to keep all your subscriptions under on roof, you can now bundle Apple TV and Peacock and save.
Amazon is still slashing 38% off the Sony WH-1000XM5, weeks after the spring sale
Headphones Deal The Sony WH-1000XM5s are a powerful pair of headphones, even being last-gen.
Your Amazon Luna library is about to get a lot more restricted
Subscription purge Amazon Luna is dropping purchases and third-party access, giving users until June 10, 2026 to play or save their data.
