Amazon is a Seattle-based online retail giant that is best known across the world as the "everything store" where you can buy practically anything you want and have it shipped to you in short order. Aside from its retail business, Amazon is well-known for its digital goods marketplace, where it started by selling books, followed by music, movies, TV shows and eventually Android apps through the Amazon Appstore. Amazon offers a lot of this content for free or reduced prices via its Amazon Prime service, which costs $99 per year but has several benefits including free media and free two-day shipping on most items it sells.
In order to support its digital content business, Amazon has used a dual-prong strategy of launching apps for various platforms that can work with its content library, and selling its own first-party hardware that only offers content from its stores. The first hardware effort is the now-famous Kindle line to read books on, followed by the like-named Kindle Fire lineup that replicated a full-powered tablet experience that many had become familiar with via the iPad and other Android tablets. The Kindle Fires run a modified version of Android called Fire OS, have access to the Amazon Appstore rather than Google Play and are generally considered to be popular choices for specific kinds of users.
Branching out further, Amazon launched the Fire TV, which is a media-focused set top box that's essentially a Kindle Fire without a screen. It is a small, yet powerful, box that streams content from Amazon, Netflix, Hulu and dozens of other providers, while also offering access to Android game titles with an optional Bluetooth controller. In the summer of 2014, Amazon also announced the Fire Phone, which completes its Fire OS expansion to all modern platforms — set top boxes, tablets and phones.
Latest about Amazon
Forget the Google Home Speaker — Amazon's Echo Studio sounds better and is $45 OFF
Smarter sound The Amazon Echo Studio has room-filling sound and smart Alexa features. It's a well-rounded smart speaker that's 20% off for a few more hours, so don't wait.
This Samsung tablet completely transformed how I travel, and now it's 46% OFF for Prime Day
Game changer The Galaxy Tab A11 Plus is one of the best cheap tablets on the market, and it just got way cheaper with nearly 50% off.
Prime Day Samsung Galaxy deals are still alive and kicking — record-smashing S26 discounts, SSD savings, and so much more
Beat the crowds Whether you want a new smartphone, wearable, or storage device, I've tracked down the best Prime Day discounts on Samsung devices still available.
Last chance to score up to 55% OFF Amazon Fire brand devices during Prime Day — see my top 25+ deals still available
Fire savings Prime Day is almost over! Hurry up and catch the best Fire device deals on Amazon before the timer runs out.
Prime Day Kindle deals are here — score up to 45% off Paperwhite, Scribe, Colorsoft, and more
Bookworm deals corner Amazon is slashing up to 45% off some of its best Kindle e-readers, including the Paperwhite, Scribe, and Colorsoft.
This 'best gaming TV' has crashed to a record low price during Prime Day — just in time for your GTA 6 preorder
It's coming Grand Theft Auto 6 is finally on sale starting June 25th, and if you want to upgrade the home theater before its November release date, you should look at this deal.
These Bang & Olufsen earbuds are pricey — but that's nothing a 30% Prime Day discount can't fix
Prime Day Earbud Deals The Bang and Olufsen Beoplay Elevens pack a punch, and this discount might be the justification buyers need.
This Sony OLED TV has a near-perfect rating on Amazon — and it just dropped to a record low price for Prime Day
Epic savings Prime Day is here, and Amazon is slashing prices on one of the best entry-level OLED TVs on the market.
The portable Samsung T9 SSD just crashed to its lowest price since January — cure your storage woes for as little as $0.18 per GB
More for less Feeling the storage blues with all of the recent price increases? Prime Day has you covered with a deal that slashes up to 39% off Samsung T9 SSDs.
If you're a runner, you need to know about this 19% Prime Day discount on a great Amazfit watch
Prime Day Price Drop Honestly, the Amazfit Active 3 Premium is probably a better pick for most than pricier options.
Need a travel upgrade this summer? Sony's WH-1000XM5 is just $198 for Prime Day
Don't miss this Traveling this summer and need a headset to tune out all the chaos? Sony's best-selling WH-1000XM5 are down to a never-before-seen $198 for Prime Day.
School's out, but I'm getting a head start on back-to-school shopping for my little brother with this Pixel 10 deal I can't miss out on
Back to school The Pixel 10 is still one of our favorite phones, and this Prime Day deal is a great way to get ahead of back-to-school shopping.
Why wait for Prime Day? The 'fantastic' Nothing Phone (3) has already scored a record-smashing discount at Amazon
Record low price The Nothing Phone (3) is one of the most unique phones on the market, and thanks to this early Prime Day deal, you can grab the device for its lowest price ever recorded.
Need storage? This early Prime Day deal slashes 31% OFF the Samsung T7 1TB SSD, knocking the price down to $0.19 per GB
Level up Amazon is carving 31% off the popular Samsung T7 portable SSD with 1TB of storage, weeks ahead of Prime Day.
Amazon clears the air about its AI-generated images when you're trying to find a specific product
Not the way Amazon announced a set of visual search features, and its AI-generated images are the most questionable.
Amazon just confirmed Prime Day 2026 — the deals start sooner than you think, and it'll be a great time to buy new tech following recent price increases
Mark your calendar Amazon's biggest shopping event of the summer now has official dates.
Samsung's portable T9 SSD just scored a rare discount at Amazon — enjoy 1TB of storage for $0.25 per gig
Finally! Storage devices keep getting more expensive, but Amazon is lessening the blow by slashing 13% off the 1TB T9 SSD by Samsung.
This Garmin watch was instantly iconic when it dropped back in 2023 — and now it's 50% OFF at Amazon
Record discount Despite its age, the Garmin epix Pro (Gen 2) remains a powerful fitness watch with loads of features and GPS tracking.
