Samsung made a lot of huge changes this year, and so far these changes seem like a mostly good thing. While we've lost removable storage and replaceable batteries, the Galaxy S6 and Galaxy S6 edge are filled with exciting new tech and a bold new design. One of the coolest parts of that design is the way Samsung integrated color into their designs. The glass on the front and back of the phone cover a colorful material that shimmers and shifts slightly as you move the phone around, creating an exciting splash of color in a world full of black and white slabs.
Unfortunately, US carriers didn't see color variant as an option. At launch, and for the foreseeable future, if you pick up a Galaxy S6 or Galaxy S6 edge from a US carrier your options will be black, white, and gold.
One of the frustrating things about paying attention to smartphones on a global scale is being able to see some of the clever, cutesy things that happen elsewhere, only to see these things never officially come to the US. It's not as though colorful smartphones don't exist in the world, but you wouldn't know that by walking into most carrier stores in the US. Black and white are pretty much the standard, with the occasional splash of gold now that Apple has made that cool again. Even then, Gold is only an option at launch for AT&T and T-Mobile. When we see color variants for phones in the US, it's usually a carrier or retailer exclusive. Since bright red isn't one of the options for the Galaxy S6 yet and Best Buy opted to sell a wireless charging bundle instead of paying for the privilege of selling a blue version exclusively, you're left with boring if you want this phone at launch.
As much as I would like to blame the carriers for this one, Samsung's focus for this launch was clearly elsewhere — and that's probably a good thing. The Galaxy S6 and Galaxy S6 edge will be available from US carriers in all three of the storage options, which is a first for a Samsung launch and a big deal for consumers coming to terms with the lack of expandable storage. This means carrier have to be responsible for six versions of the Galaxy S6 and Galaxy S6 edge in order to offer the device in both white and black, which is a lot. It's not an easy problem to solve, especially when carriers are going from offering a maximum of four variants of a Samsung phone during a launch to as many as twelve.
There's also nothing written in stone saying these color variants won't shop up at a later date. It's especially unfortunate in this case, most because the color variants of this phone look incredible when compared to the black and while versions of the phone. We know that the blue, and green versions of the phone will be made available internationally at first, but there's nothing stopping a US carrier from expanding their lineup when the launch turns out to be a huge success. We've seen carriers behave this way with Samsung before, offing more colors at a later date. We're still no closer to a US smartphone launch where color variants are front and center with this launch, but it's hopefully a step in the right direction.