While it shouldn't really come as a surprise since Google CEO Eric Schmidt showed it off during the Web 2.0 Summit. But Samsung today, has finally unveiled its NFC (Near Field Communications) chips with embedded flash. The embedded flash portion could be quite a key factor for Samsung as the NFC technology grows. The embedded flash will allow Samsung to upgrade the firmware on "in market" chips easily rather then have it's users using outdated firmware.
While the chips are not slated to hit mass production until the first quarter of 2011 no mention was made as to when we could see widespread usage of them in mobile devices. But, given the fact the Nexus S will possibly have the technology on board it's likely only a matter of time before we start to see it spread across the Android platform as a whole. Not to mention, many other platforms as well as both RIM and Apple have been rumored to be looking at NFC. Full press release from Samsung is available after the break. [Samsung]
SEOUL, Korea, December 1, 2010 – Samsung Electronics Co., Ltd., a world leader in advanced semiconductor solutions, announced today its new near field communications (NFC) chip with embedded flash memory. Leveraging a low power design and advanced RF sensitivity, Samsung's latest chip offers designers a competitive choice for next-generation smart phones with NFC capabilities. NFC enabled devices can instantly establish a wireless peer-to-peer connection and directly handover to Bluetooth and/or WiFi connection for fast, convenient data transmission.
"NFC is recognized throughout the industry as an easy and effective way to transmit encrypted information between mobile devices or between mobile devices and other stationary NFC-enabled devices such as kiosks," said Tae-Hoon Kim, vice president of DDI and C&M marketing, System LSI Division, Samsung Electronics. "As momentum builds for adoption of NFC technology in next-generation/ upcoming smart phones, we look forward to securing a competitive footing in NFC-based solutions with our new NFC technology, offering powerful mobile characteristics such as low power design and advanced RF sensitivity."
NFC is a short-range (up to 10cm or 4inches), high frequency wireless communication technology which allows devices such as smart phones to collect or transmit data to another NFC-enabled device without manual configuration to identify devices. In addition, NFC chip can play a role as a contactless smartcard in use for public transportation payments for bus and subway fares and mobile banking payments. It can also read RFID tags in retail stores or on outdoor billboards for convenient on-the-spot data access.
By leveraging its extensive experience in low power design, Samsung developed this NFC chip to have minimal power consumption in both active and stand-by mode. With a 20 percent decrease in power consumption, Samsung's NFC chip remains active for mobile payment even without battery power.
Samsung's new NFC chip is the industry's first to adopt flash for the embedded memory which allows device designers to easily to upgrade software or firmware. For seamless integration and customer design efficiencies, Samsung also provides a software protocol stack and technology services for antenna design and tuning. Through such features and support, designers can reduce their product’s time–to-market.
According to market research firm, IMS Research, the mobile phone market is forecast to grow from 1.4 billon units in 2011 to 1.8 billion units in 2015 at a compound annual growth rate of seven percent. In 2011,NFC-enabled phone models are expected to gain pace and the ratio of mobile phones with NFC capabilities is expected to reach 26 percent in 2015.
Samsung's new NFC chip is scheduled for mass production in the first quarter of 2011.
The new NFC solution will be displayed at the CARTES 2010 from December 7th through 9th at the Samsung booth 3C 035 in hall 3 at Paris-Nord Villepinte Exhibition Center.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
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