Beautiful new 'Sunrise Gold' Galaxy S9 is exclusive to Best Buy and

Just in time for the heat of summer, Samsung has a fresh new color for the Galaxy S9 and S9+: Sunrise Gold. The new color is arriving exclusively at Best Buy (opens in new tab) and (opens in new tab), for both the GS9 and S9+, on June 24. The new color isn't exclusive to any specific carrier, thankfully, and if you choose to buy unlocked through Samsung directly you'll be able to option it up with 128 or 256GB of storage just like the other colors. Sunrise Gold doesn't mark a price increase, either.

Though the rest of the phone is identical to the other colors available since launch, the Sunrise Gold color option does have one thing truly differentiating it: a slightly different finish to the glass Samsung is calling "satin gloss." This finish is a bit more dull than the standard shiny glass exterior of the Galaxy S9, and should make it stand out just a little bit more than a gold-colored phone already does. It's still completely black on the front, of course, though anyone who used one of the ultra-shiny versions of the Galaxy S7 will tell you that's probably for the best.

Is the new Sunrise Gold color enough to swing you toward the Galaxy S9? How do you feel about it compared to the other colors? Let us know in the comments!

See at Best Buy (opens in new tab)

Press release:

Galaxy S9 and S9+ Sunrise Gold Arrive in the U.S.

The best phone for the summer, the Galaxy S9 and S9+ in Sunrise Gold will be available exclusively at Best Buy and on starting June 24

RIDGEFIELD PARK, NJ – June 20, 2018 – Samsung Electronics America Inc., announced that the Galaxy S9 and S9+ will be available in a new color in the U.S., Sunrise Gold, starting June 24. Consumers will be able to purchase the new Sunrise Gold Galaxy S9 and S9+ at Best Buy stores, and In addition to Sunrise Gold, the Galaxy S9 and S9+ are also available in Lilac Purple, Coral Blue and Midnight Black.

Starting June 24, the Sunrise Gold Galaxy S9 will be available for a manufacturer's suggested retail price of $719.99 (64GB), $769.99* (128GB) and $839.99* (256GB) and the Galaxy S9+ will run $839.99 (64GB), $889.99* (128GB) and $959.99* (256GB). Additionally, for a limited time, consumers can save up to $400 when they trade-in their phone for an Unlocked Sunrise Gold Galaxy S9 or S9+ on At Best Buy, consumers can save up to $300 on select carrier models.

Andrew was an Executive Editor, U.S. at Android Central between 2012 and 2020.

  • They need a red variant of the S9
  • That's a pretty gold, but not sure it's better than the lilac color for me.
  • Beautiful?
  • That's a Nice Color
  • It goes in a case
  • What goes in must come out.
  • But where's the US burgundy release!?
  • I hope it has the latest security update. They failed on my S9+ unlocked. Still on Feb 18. It is obvious they are more interested in pushing out more colors instead of updating their flagship.
  • If this new colour were avaialable in Canada, Yes. However, here (carrier or unlocked) we can only get the purple or grey -- neither of which appeal to me.
  • That Emerald Green was fire. Seen enough of gold.
    This billion dollar company with it's miniscule color options thinks it's ok?
    Answer, Yes it is, but it just would be nice to have as someone said, the red or burgundy color also.
    most use a case I get it.
    But to pull that phone out or use a clear case just to show off. Would be just like advertising.
    I have the black, blue and Silver in this family.
    Everyone always asking my daughter about her blue note 8.
    C'mon Sammy, don't short us again in America.