The NFL has entered a content agreement with Google that will see official highlight clips and more appear both on Google as well as YouTube. Highlight clips will be available on YouTube and in Google's search results. Meanwhile, searching for a team will get you detailed information about upcoming games and more.
Starting this week, official NFL highlight clips will show up in Google's YouTube, as well as in Google search results themselves. Google will also provide detailed information about games and scores — including kickoff times as well as the networks that are airing the games — via its "OneBox" results format, which it uses to show off extended answers to search queries instead of simple links.
Google and the NFL will share revenue of ads sold against official content on YouTube, and Google will actively promote the league on YouTube and elsewhere. Starting this Sunday, Feb. 1 with the Super Bowl, users will be able to view in-game clips from the game, though the NFL still wants viewers to tune-in live for the game.
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