Yesterday T-Mobile introduced a new Simple Starter plan that could get you in the cellular door at $40/month, and today they're shaking things up again by reducing the price of their cellular-enabled tablets to match that of their Wi-Fi-only siblings. Additionally, T-Mobile customers that activate a new tablet will get 1.2GB of free LTE data through the end of 2014.

Traditionally, LTE tablets have cost significantly more than Wi-Fi only models, usually around $100-$130 more thanks to the added radio chipsets, antennas, and profit margins. T-Mobile is absorbing that cost as well as serving up upwards nearly 10GB of free data (at a monthly rate totally approximately $160 through the end of the year). T-Mobile will still offer 200MB free once the calendar flips over to 2015, though they're counting on hooking you with the free data that you won't be able to live without it by then. Assuming you have T-Mobile coverage where you live

Press release:

Day 2 of 3: T-Mobile Unleashes You to Experience Tablets Beyond the Wi-Fi Zone-For Free

T-Mobile becomes the only major national carrier or retailer offering LTE tablets for the price of Wi-Fi-only models. And now get free data through 2014 when you add tablets to your voice plans.

BELLEVUE, Wash. - April 10, 2014 -T-Mobile US, Inc. (NYSE: TMUS) has revealed the second in a series of rapid-fire initiatives designed to advance the Un-carrier consumer revolution on multiple fronts. The company today launched Operation Tablet Freedom, a program that lets you add a tablet to your postpaid voice plan for free. Beginning April 12th, customers can get nearly 1.2 GB of free 4G LTE data every month through 2014 on America's fastest nationwide LTE network.

With the announcement, T-Mobile said the company is launching a full-on assault against the restrictions and pain points that keep tablet owners from experiencing life beyond the Wi-Fi zone. First, cellular-enabled 4G LTE tablets are more expensive than Wi-Fi-only models. Second, even if you've put down the extra money for that cellular-enabled tablet, committing to a long-term data plan for it can be pretty intimidating. And, finally, most people with tablets are stuck with their old Wi-Fi only model, and those who do have cellular models are often stuck in overpriced carrier contracts.

"With this announcement, T-Mobile's launching a full-on assault against the restrictions and pain points that keep tablet owners from experiencing life beyond the Wi-Fi zone," Said John Legere, president and CEO of T-Mobile. "The Un-carrier is all about solving pain points, and today we're eliminating every reason to be stuck on an unconnected Wi-Fi-only tablet. There's no longer any need to limit the use of your tablet because you're intimidated by Big Blue, Bad Red or Bumbling Yellow. "

"Starting right now, you can live life beyond the Wi-Fi zone and stay connected. Use your tablet virtually anywhere, anytime you want without fear," said Mike Sievert, Chief Marketing Officer for T-Mobile. "In an era when tablets are outselling PC's, this new 4G LTE tablet offer at Wi-Fi only prices, coupled with nearly 1.2GB data for the rest of this year, we're removing every reason that would keep you from getting your first tablet or trading in your old one right now at T-Mobile."

Today the vast majority of American tablet owners are stuck on Wi-Fi or stuck in carrier contracts. That's about to change.

If you're stuck on Wi-Fi, you can now come to T-Mobile and upgrade to a 4G LTE-enabled model for nothing down and pay no more than you'd pay for the cheaper Wi-Fi-only model, with any postpaid activation on a 1GB or more mobile internet plan with no annual service contract. For example, pay the Wi-Fi price of $499 instead of $630 for the 4G LTE-enabled 16GB iPad Air. Or pay the Wi-Fi price of $200 instead of $312 for the 4G LTE Samsung Tab 3. Voice customers adding the 1GB tablet plan for free for the rest of 2014 also fully qualify for these reduced prices.

If you're stuck in a contract with your old carrier, the Un-carrier will pay every penny of your early termination fees (ETFs) when you make the switch to T-Mobile. Just bring in your tablets to receive an instant credit based on their value. Then purchase any tablet at the new lower same-as-Wi-Fi prices. Customers may even qualify for zero down financing with 24 monthly payments. After receiving the final bill from your old carrier showing your ETFs, just mail it in or upload it to T-Mobile then sends an additional payment covering every last penny of those fees.

And, for both new and existing customers, T-Mobile is offering $10 off its most popular internet data plans starting April 12th through the end of 2014. For voice customers, what that means is you can get up to 1GB of 4G LTE data free every month through the end of the year. Combined with the 200 MB of free data you already automatically get every month with T-Mobile's previously announced "Free Data for Life" offer that comes to nearly 1.2GB of free 4G LTE data every month through the end of 2014. If you love living beyond the Wi-Fi zone - and want to keep enjoying that tablet freedom beyond 2014 - you can get it starting at just $10 a month with voice service next year.

And whether you are an individual or small business customer, you can take advantage of all of the above plus enjoy all the benefits of our Simple Choice plan with no annual service contracts, no overage charges while on T-Mobile's lightning fast network, no upgrade hassles with T-Mobile's revolutionary JUMP!(TM) program, and with "the world as your network at no extra charge".

For more information on what the Un-carrier has been up to lately, check out President and CEO of T-Mobile, John Legere's recent blog posted today.

Limited time offer. Taxes & fees addit'l. Fastest LTE network based on download speeds. Wi-Fi tablet comparison based on manufacturer's suggested retail price. Up to 3 tablets per account. Qualifying service & device purchase with port-in required for ETF payment. 200 MB free data avail. every 30 days for as long as you own and use registered device with T-Mobile. No roaming. Qualifying postpaid voice and mobile Internet service required for free 1GB of data. See for specific offer and service details


Reader comments

T-Mobile offers up LTE tablets for the price of Wi-Fi models, free data through 2014


T-mobile is looking very nice! How come other carriers (cough cough sprint!) can't be like them?

Nexus 5...enough said

because they invest twice as much money in their networks? Don't get me wrong T-mobile has pressured AT&T and VZ to change, which is great for everyone, except Tmobile.

Agreed, with T-Mobile's rapidly increasing customer base, major network overhaul, great pricing and customer-friendly policies... T-Mobile's future looks very bleak indeed.

I'm not sure how T-Mobile initiating various promotions to attract customers is bad for them or anyone. If you're a blind fanboy of another carrier, then it would appear to be bad. But, the industry needs players like T-Mobile. I'd root for Sprint, but even being the underdog hasn't spurred them to create any creative promotions, unless in reaction to other carriers (Framily).

Exactly. None of these promotions that T-Mobile wouldn't be be happening if they didn't invest or do what they are doing now. They saw that they were losing customers, and they changed, and because of it, its pressuring the other carriers. Sprint is losing customers because of a sorry network, but they aren't doing squat diddley about it.

Nexus 5...enough said

I'm getting the feeling that your 1 of the 6 people who are satisfied with sprint. The rest of us aren't. Congrats!
Nexus 5...enough said


No congratulations are necessary. Whether I'm satisfied with a given carrier isn't the issue at hand, your factually incorrect statement is.

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Gee. What a come back! You tell him! Be darn with the actual point of the post! Point out the "factually incorrect statement"! Who cares about facts anyway? Surely not Sprint.

"Who cares about facts anyway?"

Yep, that pretty much sums everything up.

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I'm tired of hearing abot how much they plan on investing. I want to see the damn money invested and Sprint building out their network already.

Tmobile is bringing it forcing the others to change and that is better for us

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T-Mobile keeps doing all these wonderful things to bring in customers. I cannot wait until my contract is up with Verizon so I can make the switch. 2 and a half more months and I'm free baby!

You will move but I assure you, you will go back to your AT&T or Verizon after like 2 months like I did. Network is great where available, but, walk two poles away, it's gone. Great price from T-mobile tho, but not great coverage

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Depends on where you stay.. I get awesome coverage from tmobile at every corner in Seattle.

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Seattle baby!! FTW!! Plus my data speeds are faster than when I was with Verizon. I think everyone needs to make the switch.

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You can't speak for everyone. I switched to T-Mobile from AT&T back in January and I couldn't be happier. I get great reception in my area.

I guarantee that T-Mobile will increase prices in the next few years. They're taking a loss now to hook customers in for the long-term. Once you settle in with a carrier who treats you well, a price hike doesn't usually make you jump ship. It's like Google's Nexus program or Amazon's Kindles. Get 'em on board at a loss or at cost, and let them bring in long-term income, family members, etc.

I don't know a carrier that hasn't raised prices. You make it seem as if that behavior is exclusive to T-Mobile. Newsflash: it isn't.

T-Mobile has gotten rid of contracts. Thus they will have to continue to perform to retain customers. Raises prices goes against precedent and would make no sense.

Switching from Verizon to T-Mobile was probably one of the best decisions I have ever made. Coverage is great and even where I don't have LTE, their HSPA+ is in my opinion even faster than VZW's LTE. Phone options are endless and no contract. If you are a phone enthusiast and you don't need Verizon for coverage, then you begin to realize what you are missing out on if you're not on T-Mo!

Oh how I wish T-Mobile would increase their coverage area.
I switched to T-Mobile for about 3 months, and while the speeds were great, and coverage in the city was great, I had no data whatsoever at my house, or on the drive out to my house, or on various places in the country area I visit frequently.
T-Mobile, increase your coverage area and I'll switch back immediately!

did you check their map coverage? i have the same problem with coverage inside my own house. not sure if it's my phone or the house, or just that area alone. because 1 mile down the road, it's full bar HSPA+. I did get 1 bar of H+ outside my house, so I figure I ask them for a signal booster. problem solved. now i got full bar H+ inside my house. and they shipped it overnight!

I can't wait for April 12th; I need to check on a tablet!!! I'm so glad to be with T-Mobile...good times now and better to come!!!

I already get the free 200MB on my N7 LTE, would I be able to somehow get the 1.2GB plan or does it turn into one automatically?

They use the ipad Air as an example, but I wonder what the N7 2013 would be for someone who is not a Tmo customer and only wants to get a tablet with them?

Damn! This is attractive

Posted via my oldie but goodie Nexii 4 using the Android Central App

People already on a Simple Choice plan can get this with no changes to their plan, right? I might jump on a N7 if it is, and sell my wifi N7...

I left Sprint after 17yrs with them because they couldnt offer me any deal for my loyalty. When i switched to tmobile, then came the phone calls to come back...smfh
I now have 3 voice lines with 3gb data and an ipad air with 1.2gb come tomorrow, all for $110 a month verses sprint's 225 for 3 lines...smfh even more

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I'm not big on tablets, but this sounds like an awesome deal. T-Mobile is implementing a lot of great perks.

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