Phones 4u

New P4u-operated Samsung stores to focus on 'smartphones, tablets and wearable technology'

UK high street retailer Phones 4u has announced a partnership with Samsung that'll see 15 P4u-operated Samsung stores opening across the country. These outlets will focus on "smartphones, tablets and wearable technology," and will be managed by Phones 4u and staffed by the company's employees. Phones4u has previously partnered with the electronics giant with Samsung-branded "stores within stores" in some locations; the new partnership will take things a step further by opening standalone Samsung stores managed by the smartphone retailer.

Today's news follows a wider deal between Samsung and P4u rival Carphone Warehouse to open more than 60 Samsung stores across seven European countries, as part of what CPW described as a "preferred partner" deal. As evidenced by today's announcement, however, Samsung's retail ambitions clearly extend beyond just one partner chain. And it's possible Samsung stores could soon become a common sight in many British towns and cities.

Press Release

PHONES 4u AND SAMSUNG EXPAND EXISTING STRATEGIC RETAIL PARTNERSHIP IN THE UK

FIFTEEN NEW FLAGSHIP STORES TO SHOWCASE THE LATEST IN SMARTPHONES, TABLETS AND WEARABLE TECHNOLOGY

3rd February, 2014: Phones 4u, the UK’s leading 4G retailer, today announced a significant expansion of its existing strategic retail partnership with Samsung within the UK.

Scott Hooton, Chief Marketing Officer, Phones 4u, says, “Together, Phones 4u and Samsung offer amazing customer experiences that bring the latest mobile technology to life.  The first fifteen stores will showcase a full range of Samsung phones, computing accessories and wearable technology.  We are already a leading retailer of Samsung phones and are thrilled to be further developing our strong relationship.”

The two companies already enjoy a close working relationship. Phones 4u expertise is currently utilised successfully in the flagship Samsung store in Westfield Stratford, where Phones 4u personnel sell Samsung phones alongside a broad range of Samsung products. Phones 4u also ran pop-up stores for Samsung as part of the latter’s official Olympics sponsorship in 2012.

As part of the expanded partnership, the new Samsung stores will be managed by Phones 4u and staffed by Phones 4u expert teams.