Samsung is helping to promote the blockbuster Marvel film Avengers: Age of Ultron with a new virtual reality experience made for the Galaxy S6 and Gear VR.

The free "Battle for Avengers Tower" app is coming soon to the The Oculus Store, which will work with the Galaxy S6 connected to the Gear VR headset. The app will allow owners of those devices to get a full 360 degree experience as they view an animated battle between Earth's Mightest Heroes and the many duplicates of the evil robot Ultron. Samsung has also uploaded a 360 degree YouTube video that offers an approximation of what Galaxy S6 and Gear VR owners will experience.

While we doubt Avengers: Age of Ultron needs this kind of promotion to be successful, it's still nice that Gear VR users can get a new app to play with. In addition, Samsung has two other entertaining videos to watch that also tie into the Marvel movie.

This is, of course, not the first time Samsung and Marvel have teamed up for promoting Avengers: Age of Ultron. People who go see the movie itself will see Samsung devices being used, and the company's Themes store has released several free Avengers themes for owners of the Galaxy S6 and S6 edge.

Source: Samsung (YouTube)