Google has revealed that you'll soon be able to quickly check live TV listings inside of Google Search. While there's no timeline on when to expect the feature to pop up, Google says you'll be able to check air times and channels for any given TV show with a simple search. From Google:

Today, I'm excited to announce that, coming soon, Google Search will have live TV listings. So now when you're looking for The Big Bang Theory, we'll not only show you the apps and sites where you can find the latest episode, but also show which channel you can turn your tv to later in the evening or week to catch it live.

This is in addition to information that Google already surfaces for TV shows, such as where they're available online, cast information and much more.

Live TV listings are headed to Google Search results

Google also made a number of announcements geared towards its ad industry partners, including ways it's making its DoubleClick ad platform much better at targeting and managing its ads. For more on that, be sure to check out Google's full blog post.