Karma, maker of the pay-as-you-go Karma Go mobile hotspot, is adding a new unlimited tier of service to its hotspot. "Neverstop," as it's called, is a $50 per month option that gives you unlimited data use at a flat 5 Mbps speed, with up to three devices connected at any time. That contrasts with the current model — now named "Refuel" — where you pay per gigabyte of data use with no monthly recurring charge.

With Neverstop you're still not tied into any sort of contract, and you're free to switch to/from Neverstop and Refuel at any time directly in the Karma app if your data needs change. Karma is still all about sharing your hotspot with others, and when you're on Neverstop each person who joins now gives you $1 in credit toward your next payment, while the Refuel bonus is still 100MB of data for each shared connection.

If you want to keep using your Karma Go as you did, you can go right ahead — Neverstop is now just a new option if you happen to have a month where it makes more sense to have a lot of data at a bit slower speed instead of paying per gigabyte at a higher speed.

The announcement of the new pricing tier comes just a day before Karma finally shuts down its legacy devices running on the old Sprint WiMax network, as all new Karma devices run on the LTE network now.

Press release:

Karma Launches Neverstop: $50 a month for all you can surf WiFi, wherever you are.

Free of fine print, contracts and data limits. Cancel or switch anytime. Get online for $50 a month. That's it.

New York, NY, November 5, 2015 - Karma, the New York City-based startup making sure you never have to worry about getting online, launches Neverstop: $50 a month for all you can surf data at speeds up to 5Mbps. Neverstop is the company's second way to pay for data next to pay as you go, now called Refuel. With Neverstop, Karma customers can pay $50 a month to get online and never worry about data. You get online and Neverstop.

Karma launched in 2012 with a mission to make getting online as simple as possible. Since the beginning, they've taken a strong stance towards transparency, and against contracts and fine print. With Karma it has always been simple: buy the device, buy data that never expires, and get online. In July, the company released Karma Go, their second pocket-sized WiFi with nationwide coverage and a 4G LTE connection. Today's launch of Neverstop allows you to get online the same way as before, on the same device, but now you can choose to pay a flat monthly price and get online without worrying about data; you're just online.

"Since the beginning of Karma our one mission has been to get all of your devices online. The combination of Karma Go and Neverstop liberates you from worrying about using too much data and gets you online without interruption" Steven van Wel, Karma CEO/Co-Founder

Who is Neverstop for?

Neverstop is for those who want to be online without worrying about adding more data. Frequent travelers, remote workers, and creative professionals can fire up their Karma Go and get online without giving their data use a single thought.

"We are taking the product we have today, a simple WiFi device, and giving people the choice of how to pay for it. You decide if you want to pay as you go or pay monthly. You can switch between the two and are rewarded for sharing on both. It really comes down to personal preference." Steven van Wel, Karma CEO/Co-Founder

Neverstop and Refuel: Switch Anytime

You can switch between Neverstop and Refuel at any time in Karma's updated mobile apps, which will be rolled out to iOS and Android in the next few days. You are in full control of how you pay for data: one month you can pay as you go, and the next pay one price for all you can surf data. The apps also let you manage billing and data, see who has hopped onto your connection, and turn off your Go remotely if it's low on battery.

Sharing on Neverstop

Karma believes that WiFi should be shared which is why each Karma Go connection is open to the people around you. Each time you share your connection, both parties are rewarded. On Refuel, everyone gets 100MB of data when you share. On Neverstop, you receive a $1 credit each time someone hops on your Go. That credit will be deducted from your next Neverstop bill. It's a win-win.

The Device: Karma Go

  • Karma Go: $149, 4G LTE pocket-sized WiFi to bring with you everywhere in the U.S.
  • The Data: Neverstop or Refuel
  • Neverstop: $50/month, no data caps, up to 5Mbps. Up to 3 simultaneous connections.
  • Refuel: $14/GB, pay as you go, no expiration dates. Up to 8 simultaneous connections.