T-Mobile has announced that the previously rumored Unlimited Nationwide 4G plan is a reality this evening. Starting September 5, users will have the option to sign up for a completely unthrottled, uncapped, HSPA+ 4G plan from the nations number four carrier, and the pricing is right. When added to a Value plan, the data package will be $20, and on a Classic plan it will be $30. 

OK, we know that T-Mobile's plans can be a bit confusing. Even those of us who are T-Mobile subscribers get confused sometimes. Here's the skinny -- T-Mobile's "Value" plan is a package they sell a bit cheaper for folks who don't want to subsidize a new phone. It's the plan you want when you're using an unlocked phone, or you like your current phone and don't want to upgrade. The "Classic" plan is the normal subsidised plan. A bit of quick math, and that means if you don't need a new phone, $69.99 per month gets you unlimited everything. No counting minutes, no counting texts, and no worrying about data limits. If you do need a subsidised phone, like a new Galaxy S3, it will cost you $89.99 for the same.

Not a bad deal if you have good T-Mobile service. Read the full press release after the break.

T-Mobile Unleashes Unlimited Nationwide 4G Data

Starting Sept. 5, T-Mobile will be the only carrier with a nationwide 4G network to offer unlimited nationwide 4G data

BELLEVUE, Wash. — Aug. 22, 2012 — T-Mobile USA, Inc., today announced an industry first — a truly Unlimited Nationwide 4G Data plan. Featuring no data caps, speed limits or bill shock, as well as fast, dependable nationwide 4G coverage, T-Mobile’s new Unlimited Nationwide 4G Data plan offers the ultimate worry-free experience. The new plan is designed to satisfy both data-hungry customers who want to experience all their smartphones are capable of and those wanting the peace of mind of never having to keep track of their data usage.

Today’s smartphones offer amazing experiences, and consumers are increasingly relying on them for everything from navigation, entertainment and shopping to just staying connected. With the introduction of the Unlimited Nationwide 4G Data plan, T-Mobile® is the only U.S. carrier to empower customers to do what they want, when they want, with their smartphones by making fast, nationwide 4G data accessible for everyone — without limits and at a great value.

“We’re big believers in customer-driven innovation, and our Unlimited Nationwide 4G Data plan is the answer to customers who are frustrated by the cost, complexity and congested networks of our competitors,” said Kevin McLaughlin, vice president, marketing, T-Mobile USA.  “Consumers want the freedom of unlimited 4G data. Our bold move to be the only wireless carrier to offer an Unlimited Nationwide 4G Data plan reinforces our value leadership and capitalizes on the strength of our nationwide 4G network.”

For customers seeking an unlimited experience on their smartphones, T-Mobile offers several ways for new and existing customers to take advantage of its Unlimited Nationwide 4G Data plan. New customers can purchase any smartphone in T-Mobile’s robust lineup of innovative devices or bring their own compatible smartphone and have access to a worry-free unlimited data experience on T-Mobile’s fast nationwide 4G network. Current T-Mobile customers on Classic or Value plans can simply upgrade their existing service by adding an Unlimited Nationwide 4G Data plan.

The Unlimited Nationwide 4G Data plan will cost $20 per month when added to a Value voice and text plan or $30 per month when added to a Classic voice and text plan. For example, a single line Value plan with unlimited talk and text combined with unlimited nationwide 4G data will cost $69.99 or a single line Classic plan with unlimited talk, unlimited text and unlimited nationwide 4G data will cost $89.99.

Available starting Sept. 5, T-Mobile’s Unlimited Nationwide 4G Data plan will provide smartphone customers with uncompromised, dependable access to data on the blazing-fast speeds of T-Mobile’s nationwide 4G network. The Unlimited Nationwide 4G Data plan will be available at T-Mobile retail stores, on http://www.androidcentral.com/ext?link=http%3A%2F%2Ft-mobile.7eer.net%2Fc%2F159229%2F187812%2F3290%3FsubId1%3Dd_ac%26subId2%3Dd_ac%26u%3Dhttp%253A%252F%252Fwww.T-Mobile.com%252Funlimited-data-plan and through select dealers and national retail stores.

About T-Mobile USA:
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG (OTCQX: DTEGY). By the end of the second quarter of 2012, approximately 130 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.2 million by T-Mobile USA — all via a common technology platform based on GSM and UMTS and additionally HSPA+ 21/HSPA+ 42. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile USA among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com.  T-Mobile is a federally registered trademark of Deutsche Telekom AG. For further information on Deutsche Telekom, please visit http://www.telekom.de/investor-relations.

Forward-Looking Statements
This press release contains forward-looking statements that reflect the current views of Deutsche Telekom management with respect to future events. These forward-looking statements may include statements with regard to the expected development of revenue, earnings, profits from operations, depreciation and amortization, cash flows and personnel-related measures. You should consider them with caution. Such statements are subject to risks and uncertainties, most of which are difficult to predict and are generally beyond Deutsche Telekom’s control. Among the factors that might influence our ability to achieve our objectives are the progress of our workforce reduction initiative and other cost-saving measures, and the impact of other significant strategic, labor or business initiatives, including acquisitions, dispositions and business combinations, and our network upgrade and expansion initiatives. In addition, stronger than expected competition, technological change, legal proceedings and regulatory developments, among other factors, may have a material adverse effect on our costs and revenue development. Further, the economic downturn in our markets, and changes in interest and currency exchange rates, may also have an impact on our business development and the availability of financing on favorable conditions. Changes to our expectations concerning future cash flows may lead to impairment write downs of assets carried at historical cost, which may materially affect our results at the group and operating segment levels. If these or other risks and uncertainties materialize, or if the assumptions underlying any of these statements prove incorrect, our actual performance may materially differ from the performance expressed or implied by forward-looking statements. We can offer no assurance that our estimates or expectations will be achieved. Without prejudice to existing obligations under capital market law, we do not assume any obligation to update forward-looking statements to take new information or future events into account or otherwise.

In addition to figures prepared in accordance with IFRS, Deutsche Telekom also presents non-GAAP financial performance measures, including, among others, EBITDA, EBITDA margin, adjusted EBITDA, adjusted EBITDA margin, adjusted EBIT, adjusted net income, free cash flow, gross debt and net debt. These non-GAAP measures should be considered in addition to, but not as a substitute for, the information prepared in accordance with IFRS. Non-GAAP financial performance measures are not subject to IFRS or any other generally accepted accounting principles. Other companies may define these terms in different ways.


Reader comments

T-Mobile makes Unlimited Nationwide 4G plan official


I wish I knew whether T-Mobile "4G" was actually here. Last time I looked their maps didn't specify exactly what kind of coverage you would be getting in a given area.

So, I think this will answer the question on wether Sprint will keep unlimited everything when they roll out their 4G LTE network. Right?

They've already said they will. I sometimes get LTE in some places here in Texas. I caught it in Dallas a week ago, and my best speedtests were 31.9 Mbps download and 12.2 up. And I'm 95% sure that my unlimited data has not been revoked.

So how will Sprint advertise now? "The only iPhone with truly unlimited data" still works, but that's because Apple and T-Mobile can't play nice together. Maybe "the largest carrier with unlimited data"?

Yes you can't use it. That doesn't means others can't many people are perfectly happy with Tmobile. If your not remain on your carrier and be happy just like we are on Tmobile.

That's a good question. According to the press release, it states "Current T-Mobile customers on Classic or Value plans can simply upgrade their existing service by adding an Unlimited Nationwide 4G Data plan." I assume this means it is the same as the current policy, you can switch the data up or down but not get rid of it entirely if it is already on your plan, without extending the contract. We won't be able to know 100% until the plans are active, and the full terms are viewable on the T-Mobile website.

This is a good question. I dont think so. Usually contracts are for when you subsidize a phone. So I guess you kinda have the option.

T-Mobile's Value Plans were originally off-contract, but they've been contract plans for about a year now. You'll have to sign a new two-year contract to take advantage of the new plan, whether you want the Classic or the Value version. T-Mobile's off-contract data plans are branded "Monthly 4G," and this offer doesn't apply to those.

EDIT/ADDENDUM: T-Mobile in the past /has/ let you change data plans (as opposed to your voice/texting component) without renewing your contract, but since this is part of a new pricing scheme I don't know whether they'll let you do that or not. It should be easy to find out; just go in and ask once the plan becomes available. I don't trust T-Mobile Customer Service to give me a right answer on anything these days, but you'll learn if it's possible really fast because their computer will either let them switch you or it won't.

Just this past week I went in to inquire about some phones and was told that if I wanted to have my current plan become a value plan, it would cost $200 a line so I decided not to.

If this stays in effect 6 months from now, I am in. To hell with 5mb/s LTE for $170 a month for 1 smartphone and two dumbphones,

After the industry went to such lengths to pry unlimited from our clutching fingers and get everyone on a capped plan, they come out with this?

At&t and Verizon must be slapping their foreheads and moaning "Not this sh1t again".

I think caps are way too low. But I also think you have to have caps just to take care of those people who always show up to demonstrate the tragedy of the Commons all over again.

Hopefully this will at least make Verizon & AT&T raise their data tiers.I don't think T-Mobile's move is threat enough to cause the Big 2 to reconsider offering unlimited data again.

I'm almost certain that it does not. The press release also only talks about speeds and unlimited data on T-Mobile's nationwide 4G network. No other carrier offers unlimited roaming data either. On all other carriers you will see either in the ads, or in the TOS, that it is only unlimited while on their network.

I wonder what will happen to those of us who got unlocked phones and used them on the T-mobile prepaid???

I just purchased an unlocked Android to take advantage of the $30 a month 100minute, 5GB plan. Still under contract with Sprint on my BlackBerry until November, Yes I have 2 phones and 2 carriers LOL.

I actually got the Android so I could Tether/Hotspot my Nexus 7.

Monthly 4G is a whole separate pricing scheme, with its own plans. None of this changes anything for prepaid customers.

Don't count on using this plan to tether.

All Things D points out one interesting thing about T-Mobile's new direction: while the new, truly unlimited plan is $5 cheaper per month than T-Mobile's current highest tier of data (5 GB), customers won't be allowed to use their phones to tether laptops or tablets to the data plan. So, while limits on data are gone, what you can use the data plan for is still, well, limited.

How they plan to prevent tethering is unclear, because with any nexus phone, tethering is not really detectable if the tethered device is also android.

They really need to stop this nonsense of calling HSPA+ 4G. This is a good deal for as long as it lasts for those who actuallyget good T-Mobile service but thebreatvof us can pass.

For a long time, T-Mobile's HSPA+ was almost universally faster in practice than existing implementations of WiMax and LTE. In many markets it still is. As a matter of semantics you're correct, but the distinction for now is largely academic.

Yes sir Tmobile and it's HSPA PLUS 42MPS network is doing just fine from a speed standpoint. If you have a Galaxy Note or Galaxy S3 your good. If your rolling with the Galaxy Nexus on Tmobile your on the HSPA PLUS 21mpbs network and your doing just fine. When the new Galaxy Nexus 2 arrives it will run on the 42MPS network. When the Galaxy Note 2 arrives that will also run on the GSM 42MPS HSPA PLUS network too. The overall speeds as well as battery life is amazing.

umm i am bout to check this out 2morrow bout to call them and see if this if i can change it to unlimited or a new contract

And this is why competition is good. Never would have happened had that AT&T merger gone through those years back. Now T-Mobile has to work for it. Which will put pressure on the big boys. Wonder how long before Sprint gives up its "only truly unlimited" ad campaign.

Now only if I got 4G where I live...funny thing is I get it 3 miles away, but I don't even get 3G at my house. I am on E 24/7.

so $70/month for unlimited everything? that's what i pay with Sprint after discount.

advantage Sprint = probably more coverage area and better customer service. LTE is the future.

advantage T-Mob = i could BYOB my own Nexus.

my Sprint contract is up in early 2014. i'll reevaluate then.

competition is good.

I think thats good for tmo and im a sprint customer. Im satisfied right now, but if sprint ever starts tripping, i can slide right over to tmo without hesitation.

Same here. This is the same price I pay with VZW, but not unlimited calling and text (who uses that anyway).

If VZW tries to take my unlimited data in 2014, I will switch to TMO and they will have LTE by that time. Lets hope the others follow this, when they start to lose customers to TMO.

This is definitely a great deal if you're in one of TMobile's major markets. I just wonder how this plan will evolve if/when TMobile starts its LTE rollout.

Sadly I already read people saying "Great,now I can cut my home cable/DSL internet bill and replace it with T-Mobile Unlimited Data." The same old "I'm paying for "Unlimited" so it's my right!" argument. *Sigh*

I just did this with Verizon but I pay for my unlimited data + i pay for unlimited mobile hotspot. How can you have a problem with that? I pay twice for data and one of those is specifically so i can cancel stupid Comcast and get my home internet from my cell phone.

I could tell you but its more like a $10 difference..sprint is 69.99 + $10 add on tmo is 89.99 i save 10 with sprint so why pay more

So, why did they wait so long? So there would be few enough people left to take advantage of it? When subscriber rate grows are they going to throttle or add a cap again?

Number 4 carrier? Not for long Jerry! Att will be pushed out of their spot as the nations leading gsm carrier in the next 12 months, and CDMA may be fine for some, but I'm a sim swapping fool, and it's outta the question for me! Tmo is hitting hard right now, and they know they have to put it all on the table. They're going to get alot of disappointed Sprint customers flocking in for real 4g, because they're frustrated with Sprints edge speeds. This is a solid move on Tmo's part!

Sprint's WiMax 4g is "real 4g" and their LTE 4G is also "real 4g". Both are fast, although neither has the needed coverage. Sprint is working on the LTE expansion, but implementation doesn't look to be as quick as they had us believe.

i been saying this for a long time, this is what is going to get tmobile customer back, good move by tmobile, i am coming back unless sprint do something to counter this move by tmobile.

What exactly do you want Sprint to do to "counter this move by Tmobile"? They already are price competitive. They already have unlimited data with no caps, throttling, or overages. They have a much larger network footprint. They already have awesome Android phones. They probably have better customer service (from what I gather). And they are actively working on upgrading the entire 3G network and adding LTE everywhere too. Do you want them to come clean your house and wash your car for you??

Good for Tmobile. If Vzw doesnt change their ways by April they can say goodbye to my 4-smartphone account.

Please bear with my ignorance, but I love flashing ROMs but I seem to only see them for GSM or CDMA/LTE phones. What would ROMs for Tmo radios look like/be called and for those that have Gnex & other phones, are there ROMs out there for them? That is my only reluctance to switch.