LeEco has unveiled the Le 1s Eco in the Indian market for ₹10,999. The phone will be up for sale on May 12 at Flipkart, with 100,000 units available for purchase. To incentivize the Le 1s Eco, the vendor will offer the phone for an introductory price of ₹9,999 in the first flash sale, and will bundle a year's subscription to its LeEco Membership — valued at ₹4,900 — for free.

LeEco Le 1s Eco

The Le 1s Eco is the vendor's first "Made for India" offering, and as such it comes with support for ten Indian languages: Kannada, Tamil, Marathi, Assamese, Bengali, Malayalam, Telugu, Gujarati, Punjabi and Oriya.

On the hardware front, the phone is identical to the Le 1s, featuring a 5.5-inch Full Hd display, 2.2GHz Helio X10 CPU, 32GB storage, 3GB of RAM, 13MP camera at the back, 5MP front shooter, 3000mAh battery, USB Type-C connectivity, and a fingerprint sensor at the back. The Le 1s Eco also offers Marshmallow out of the box.

With profits from hardware sales diminishing, LeEco is betting on its content ecosystem to drive profits. The vendor announced its content strategy in India earlier today, which includes a video-on-demand service offering more than 2,000 local movies, a live channels feature that allows you to watch over 100 TV channels live through your phone, a music service in partnership with Hungama, and a cloud storage solution with 5TB of storage.

All the services are bundled in the LeEco Membership plan, which costs ₹490 a month or ₹4,900 a year. As mentioned above, the membership plan is being offered for free for one year on the Le 1s Eco. We'll let you know once the phone goes up for sale on Flipkart.