Google and Twitter reportedly pen deal to show Tweets in search results

According to a new report, Google and Twitter have struck a deal that would provide would enable the search giant to populate search results for tweets the moment they are published.

From Bloomberg:

In the first half of this year, tweets will start to be visible in Google's search results as soon as they're posted, thanks to a deal giving the Web company access to Twitter's firehose, the stream of data generated by the microblogging service's 284 million users, people with knowledge of the matter said Wednesday. Google previously had to crawl Twitter's site for the information, which will now come automatically from Twitter.

Bloomberg notes that this deal is similar to one that was penned between the two companies back in 2009, but was later abandoned in 2011.

There have been no formal announcements yet, but if true, the deal could be mutually beneficial by bringing added functionality to Google searches while driving new user interaction for Twitter.

Source: Bloomberg