T-Mobile 4G

T-Mobile's crowing tonight that it now has "America's Largest 4G Network" -- and it's backing that statement with a new television advertisement. It's pitting the myTouch 4G versus the iPhone and playing off the now-defunct Mac-PC ads (minus 5 points for lack of creativity) and sports someone who looks strangely like the old "Dude, you're getting a Dell!" guy (subtract another 5 points) and a woman who, while attractive, is definitely not Mrs. Douglas (there goes another 5 points).

As for the whole "America's Largest 4G Network"? T-Mobile says its HSPA+ network is up and running in 75 cities now. Which is great. But I can only be on one place at a time. And right now, the place I'm in doesn't even have T-Mobile 3G, never mind HSPA+ (which, by the way, is still technically not 4G). Apparently a half-million people in an MSA only gets you so much. But I digress.

Full presser and video are after the break. Whatcha think? 4G? Not 4G? Does it matter? [Image credit]

T-Mobile 4G Service Now Available in More Markets and on New Devices

 

T-Mobile HSPA+-Enabled 4G Network Now Reaches Over 75 Metropolitan Markets

 

New T-Mobile myTouch 4G and 4G Netbook

Take Advantage of Blazing-Fast Wireless Broadband Speeds

 

BELLEVUE, Wash. — Nov. 2, 2010 — T-Mobile USA, Inc. today announced the expansion of its 4G mobile broadband network to six additional metro areas, and introduced two new products designed to tap into its 4G service. Tomorrow marks the national retail availability of the
T-Mobile® myTouch® 4G and T-Mobile’s first 4G netbook, the Dell™ Inspiron™ Mini 10 4G. With typical download speeds that are on par with or faster than competing 4G technologies, and service availability in 75 metropolitan markets throughout the United States, the T-Mobile network now offers a super-fast, next generation mobile broadband experience to more people than any other wireless network in the country.

 

4G is about performance and today T-Mobile’s HSPA+ network is delivering 4G speeds that match and often beat WiMAX and are readily comparable to what early LTE will deliver. Our 4G network is capable of theoretical speeds up to 21Mbps and we have seen average download speeds approaching 5 Mbps on our myTouch 4G phone in some cities with peak speeds of nearly 12 Mbps. Further, independent reviewers have seen average download speeds on our webConnect Rocket between 5 and 8 Mbps with peak speeds up to 8-10Mbps,” said Neville Ray, chief technology officer, T-Mobile USA. “The footprint of our 4G service is not something that competitors are going to match anytime soon, and starting today, we will begin marketing our network advantage with TV commercials advertising ‘America’s Largest 4G Network’ from T-Mobile.”

 

The “America’s Largest 4G Network” message will be communicated in an iconic, arresting and memorable way through national TV and digital advertisements that will begin airing today on major TV networks and cable TV stations, including ABC, CBS, FOX, NBC and TNT, and appearing on websites, including AOL, MSN, Amazon.com and easily viewable on T-Mobile’s YouTube channel at http://www.youtube.com/tmobile.

 

T-Mobile expanded the availability of its 4G network to six additional metropolitan areas, including Chicago, Ill.; Colorado Springs, Colo.; Ft. Wayne, Ind.; Louisville, Ky.; and Raleigh-Durham and Wilmington, N.C. T-Mobile customers with 4G devices in 75 metropolitan areas can now enjoy faster Web browsing, uninterrupted video streaming and quicker downloads at no additional cost.

 

“Consumers do not understand the technical alphabet soup of technologies involved in 4G, but for our purposes we define WiMAX, LTE and HSPA+ as 4G technologies,” said Chris Nicoll, distinguished research fellow, Yankee Group. “HSPA+ is evolving a far more ambitious and long-term road map than was originally envisioned. T-Mobile is using an upgrade to HSPA+ to deliver faster 4G speeds today and is quickly bringing a number of HSPA+ devices to market that greatly enhance the mobile data experience for its customers.”

 

In addition to the network expansion, T-Mobile continues to broaden its lineup of products that tap into its 4G network. Available today is the stylish and powerful T-Mobile myTouch 4G smartphone. Designed to access faster speeds on T-Mobile’s 4G network, the myTouch 4G also includes a front-facing camera for Video Chat through Yahoo! Messenger or QIK, HD Camcorder with Screen Share by Twonky™, 5-megapixel camera with flash, Android 2.2, and additional exclusive T-Mobile features such as Genius Button™, powered by Dragon Dictation from Nuance Communications, myModes and Faves Gallery™. The myTouch 4G is appearing in a national ad campaign beginning today and will be the featured device at T-Mobile retail stores nationwide this holiday season. Also available today is the Dell Inspiron Mini 10 4G, T-Mobile’s first netbook to feature built-in access to T-Mobile’s 4G mobile broadband network. It also includes Windows 7 Starter Edition — Microsoft Corp.’s latest operating system — and a fast processor for easy Web surfing, communication, photo sharing and multimedia playback in one small, ultraportable device.

 

“With an upgrade path that continues to provide room for considerable speed enhancements, T-Mobile’s 4G network is purpose-built for continued growth. We are now on pace to increase our 4G footprint — reaching 200 million people by the end of this year — with plans to offer 42Mbps theoretical speeds in 2011,” added Ray. “As customer demand for wireless data increases, T-Mobile is well-positioned to compete based on the speed, breadth and evolution path of our mobile broadband service.”

 

Additional 4G products already available from T-Mobile and designed to take advantage of the faster 4G service include the T-Mobile webConnect® Rocket™ 2.0 laptop stick and the high-powered T-Mobile G2™ with Google™ smartphone. T-Mobile’s 4G smartphones, the myTouch 4G and the T-Mobile G2, are powered by the Android 2.2 operating system, which provides tethering and Wi-Fi Sharing capabilities. Beginning this holiday season, T-Mobile will offer a Tethering and Wi-Fi Sharing service plan that allows customers to use their smartphone as wireless modem for connecting laptops and other devices to the Internet through the T-Mobile mobile broadband network. Customers can add the Tethering and Wi-Fi Sharing plan to their Web – Unlimited $30/monthly plan for an additional $14.99/month.

 

Product Availability

T-Mobile plans to offer a selection of affordable data plans for both smartphones and broadband products, with smartphone data plans starting as low as $10/month. T-Mobile customers do not pay a premium for access to its 4G network. For more information on T-Mobile products, services, pricing and promotions, visit http://www.t-mobile.com.

 

The myTouch 4G is available nationwide tomorrow through T-Mobile retail stores, online at http://www.t-mobile.com, at select third-party dealers, and at leading national retailers including Best Buy, Costco, RadioShack, Sam’s Club and Target. Customers can visit http://mytouch.t-mobile.com for more information about the myTouch family of smartphones including the myTouch 4G.

 

The Dell™ Inspiron™ Mini 10 4G is available tomorrow at

http://www.t-mobile.com

.

 

Reader comments

T-Mobile pimps itself as 'America's Largest 4G Network'

36 Comments

You mean an app you can only use on WiFi because AT&T's network is the biggest piece of garbage ever.

Technically NONE OF IT IS 4G according to the ITU... Only Wimaxx2 and LztE advanced .... not Gen 1 Wimaxxx like Sprint or Gen1 lte like Verizon and Att

So at the end of the day naming convention is irrelevant this generation. All I care about is the speed.

yea i am incredible is right even sprints wimax isnt really 4g and tmo is hiting the same speeds so why knock them for leting everyone know that not to mention tmos 4g doesnt suck down the battery like sprints wimax, wimax is just like using wifi it eats battery so i dont know why this article is bashing tmobile yes there coverage isnt the best but if you live where it is then its amazing if not go get a icrap and att for all we care

Dude, get some punctuation, please! Your point is lost if I have to read it three times to get the gist of what you're trying to say.

Saw this commercial during Dancing with the Stars.

People are gonna get confused. So many people already call it Iphone 4G instead of Iphone 4.

That's really funny.

My only experience with T-Mobile was last January when I got the N1 when it first came out. The reception in my area, right between Tacoma and Seattle, was absolutely horrible. It was so pitiful that I had to stand by the window in my workplace to even get a decent signal.

Maybe T-Mobile should focus on strengthening their 3G in major metropolitan areas before touting any "4G" capability.

LOL. I can't get even reliable 3G in the metro around Minneapolis let alone "4G". Sorry but there is a reason I dropped T Mobile this past week. they suck....HARD. This 4G crap is just that.

PS- I fully expect some sort of suit from Verizon, ATT, or Sprint about this 4G claim. Maybe.

I get HSPA+ in my hometown. Don't rag because you live in some po dunk town and there is no coverage.
And "how exactly would Verizon , ATT, or sprint have a suit? Neither Verizon nor ATT have anything close to new technology. Yes, Sprint has wimax ... but to call that 4g is even more of a stretch...

I've had incredible results all over Orlando (where I live), San Antonio, Atlanta, and Memphis. Super fast, and very consistent for my area.

Same area as you. I've broken 8 Mbps just once, but most of the time when I actually try to use it, I'd be lucky if I don't get knocked to EDGE or even GPRS. Handoffs are terribly ungraceful and usually result in network errors. It's been this way with every phone I ever had (even old flip phones trying to access T-Zones) and it's equally as flaky now on my G2.

Maybe T-Mobile wants to get attention to their upgraded network before Verizon flips the switch on LTE...

Used to live in its suburbs, and yes, folks, the Twin Cities qualify as podunk in myriad ways. That's going to draw some heat, but try and deny it. It's an also-ran, flyover city.

It may be fast in areas where T-Mobile users can get it. But, no matter how you spin it.. it's not 4G. Congrats T-Mobile. You've managed to confuse average consumers even more than what they already were.

T MO saying that Hsdpa (HSPA+) is 4G is whole lot closer to the truth than Sprint saying that wimax is 4G! IF you Don't understand the technology don't comment....

I know the three tech's out there and T Mobile's is defined as 3G. They are playing games. There is a reason they call it 4G "like" speed.

T-Mobile should not worry about their so called "4G" HSPA+ network and get their 2G network to disappear, and 3G network better than its been

Love how everyone is quick to call TMO out for using the term 4G, but Sprint's use of 4G is alright ... when any Network engineer worth his salt nows that HSPDA is a lot closer to 4G than wimax...

I'd rather have a loaf of bread for my mobile technology needs than an iPhone. So T Mobile can say whatever they want about the MyTouch and 4G, for all I care.

I'm just curious, if people here will bash Verizon when they start selling the Iphone? I get great AT&T service in DE with my Captivate...I'm just saying the signal service is pretty damn good.

BS, T-Mobile doesn't have 4G, they just have fast 3G. T-Mobile doesn't even have (working) voice coverage in most parts of the US. Someone is gonna sue them for false advertising soon. Either a customer or another company, probably AT&T or Verizon (suing based on speed and size respectivly)

HSPA and all of its extensions is 3G, not 4G. You'd think a carrier would know.

While I thankfully don't have to deal with the crappy coverage in the US, getting some more LTE love over here wouldn't hurt. They've only just begun testing the first few towers in Stockholm.

4G means 4th generation excellent marketing strategy, ie. We got our trash kicked by sprint, therefore we lie to retain customers! At least the chick in the video is smokin'

Well, my city does have HSPA+ AND great coverage... So I feel sorry for all the people out there that say Tmob coverage sucks in their area. I'm definitely looking into this phone and I can't wait to take advantage of these speeds, 4G or not. :)

So that's what T-Mobile is calling GPRS these days...LOL. Maybe they'll start calling EDGE "5G". The only thing you need to know about T-Mobile is "Kids talk for free."

I'm surprised they're going with the 4G label. Personally, I can vouch for T-Mobile's HSPA+ network, and I think it was a good move to build upon their existing 3G framework.

Here's my take on it from iownaG2.com: HSPA+ Makes Like Lightning http://t.co/ygzWjv1

what good does 4g do you when your phone says "No Service" which is what happens most places in the Northwest USA on Tmobile

Nothing personal, but I think it's pretty lame of T-mobile to go after the iphone 4. Why didn't they put their service up against Sprints 4G?
I love my Evo and I've had great 4G service in NY prior to the 11/1 and now it's even better. Come on Tmo, stop picking on kids in wheelchairs..

Not 4G. The reason that's even close to what wimax delivers is simply because wimax is still young. Remember back I'm the day when ATT said its Edge network was 3G? Yeah. Exactly what happening here. Just wait until 4G technologies mature. TMobile will be a laughing stock.

Who cares? I was in Orlando (HSPA+) a couple weeks ago with my Vibrant and my 3G was blazing fast and my phone cannot even take full advantage of HSPA+. How many people are doing ultra-high bandwidth web surfing on the go? Even if it isn't 4G, who, besides a select few, need anything faster...specifically on-the-go? (regardless of T-Mo coverage issues, which i will not go into)

btw its a huge plus for t-mo that older 3g phones can still take partial advantage of these speeds...sprints wimax is limited to wimax phones...and you have to pay extra