Samsung Galaxy S23 preorders in South Korea signal huge success for the series

The Violet Samsung Galaxy S23, S23+, and S23 Ultra
(Image credit: Michael Hicks / Android Central)

What you need to know

  • Preorders for the Galaxy S23 series supposedly break records in South Korea.
  • The Galaxy S23 Ultra accounted for 60% of pre-sales in Samsung's home market.
  • Samsung's new flagship series has also reportedly seen twice as many pre-orders as the Galaxy S22 series in India in the first 24 hours of pre-orders.

The Galaxy S23 series appears to be among the most popular Samsung devices in recent years, as a new report reveals impressive preorder numbers in South Korea just a few weeks after its debut.

According to Yonhap News Agency, Samsung has broken its pre-order record in South Korea, with 1.09 million Galaxy S23 units pre-ordered so far (via SamMobile). The figure is slightly higher than the 1.01 million preorders for the Galaxy S22 last year.

The number marks a more than 7% increase in preorders in its own home turf alone, with the Galaxy S23 Ultra accounting for 60% of the total. This means that Samsung has received 650,000 preorders for the series' top-end model. According to Yonhap, the Galaxy S23 and Galaxy S23+ are trailing behind, taking up 23% and 17% of preorders, respectively.

It is barely surprising that the Ultra model has played a larger role in this success. The company has made the top-end model in the series stand out with a few premium features not commonly found in many of the best Samsung phones, such as a 200MP camera, a wider zoom range, and the S Pen stylus.

Elsewhere, the Galaxy S23 series also appears to have had an early success in India, where 140,000 units were preordered within 24 hours of being available. According to ET Telecom, this is double the number of preorders received by Samsung for the Galaxy S22 series in the country last year. This success is despite the fact that the Galaxy S23+ and S23 Ultra are significantly more expensive than their predecessors in the country.

India and Korea’s Galaxy S23 pre-sales records aside, it’ll be interesting to see how the new Samsung flagship series performs in the United States and other markets.

Jay Bonggolto
News Writer & Reviewer

Jay Bonggolto always keeps a nose for news. He has been writing about consumer tech and apps for as long as he can remember, and he has used a variety of Android phones since falling in love with Jelly Bean. Send him a direct message via Twitter or LinkedIn.