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Google Pixel 6 series may undercut the competition with insanely aggressive pricing

Google Pixel 6 Coming Soon Nyc Display Unit Orange Close
Google Pixel 6 Coming Soon Nyc Display Unit Orange Close (Image credit: Michael Fisher / Android Central)

What you need to know

  • The Google Pixel 6 and Pixel 6 Pro prices have leaked online thanks to a Target product listing.
  • According to the leak, the Pixel 6 and 6 Pro will cost $599 and $898, respectively.
  • Both phones may also become available to purchase on October 28.

The Google Pixel 6 prices in Europe aren't shrouded in mystery, thanks to previous leaks indicating an appealing price tag in that region at the very least. The phones' prices in the United States have now been revealed in a new leak.

A Target customer discovered a pre-listed price for both devices, revealing how much the phones will cost in the United States. The base Pixel 6 will cost $599, while the Pro model will cost $898, according to the leak. The leaked prices are for the phones' 128GB storage configurations.

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It's not clear, however, whether these prices are final figures or mere placeholders. But if they turn out to be accurate, the Pixel 6 devices will give many of the best Android phones a run for their money with insanely attractive U.S. prices. It's the same strategy that Xiaomi has used for its smartphones for a long time.

M. Brandon Lee, a well-known leaker, has confirmed this information in a separate tweet and also revealed when the Pixel 6 series will be available for purchase. According to him, Google's upcoming flagship phones will be available for purchase on October 28.

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Google Pixel 6 Retail Price

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Google Pixel 6 Pro Retail Price

Interestingly, the leaked prices do not differ significantly from previous rumors about the phones' retail prices in Europe, though the pricing in the United States is noticeably more appealing. Earlier this month, a scanned ad from German retailer Saturn revealed that the Pixel 6 would cost €649. Before that, an earlier leak claimed that the Pixel 6 Pro would retail for €899.

The wait for the next Pixel devices will be over soon, as Google intends to hold its Pixel fall event on October 19.

Jay Bonggolto always keeps a nose for news. He is a tech journalist based in the Philippines who has been writing about consumer tech for the past six years and has been using various Android phones since falling in love with Jelly Bean. When he's not writing, he likes to spend time outside, stealing scenes with his phone camera.

8 Comments
  • A bit over $1100 for the Pixel 6 Pro in Canada. VS... $1349 for a Samsung Galaxy S21 5G....,which is getting a further $400 in discounts on a contract to $850, And about $1200 for a S21 Ultra after carrier discounts. So maybe $300 in contract discounts on a Pixel 6 Pro... Or else Pixel doesn't stand a chance.
  • I'll wait until February again and get the pro for 400-500 with carrier discounts.
  • Hopefully some good trade in deals.
  • While I'd like to see this pricing, I don't believe it for a second. They'll be at least $100 more for an outright purchase.
  • Going after Xiaomi....in a massive 6 countries 😂
  • $599 would be an incredible value for the Pixel 6.
  • I realize that phone prices are relative and I too have paid more than I like for a new phone. But $898.00 (900.00+ with TAX) is still too much money for a cell phone. Until these things actually last as long as a laptop that you can get for $600.00...with the same or better specs...they're just not worth it!
  • What's the benefit of aggressive pricing if you can't deliver on what you advertised?