What you need to know
- Digitimes Research says that Q1 2020 tablet shipments may fall to a new low.
- The traditional slow season may be impacted further by the coronavirus outbreak.
- It predicts total unit shipments could fall to just 28.5 million units.
A report from Digitimes Research suggests that global tablet shipments may fall to a new low in Q1 of 2020.
According to the report:
That number stands in contrast to Q4 2019 numbers which saw tablet shipments total an estimated 43.23 million worldwide. Looking back on the quarter the report notes:
Looking ahead it predicts that Amazon will fall to fourth place in this quarter "due to a major decline in shipments". According to the research, around 70% of global tablets shipped in the quarter were devices with 10-inch and above displays. Smaller 8-inch-plus displays account for only 17% of shipments, and 7-inch devices account for just 10.7%. That final figure is expected to drop to just 5.7% due to the aforementioned decline in Amazon shipments.
Whilst shipment figures do not directly reflect sales, they are a good indicator of how the market is moving. Looking ahead, Digitimes Research believes that demand for the largest, 10-inch-plus devices will continue, pushing them to account for nearly three-quarters of shipments in this quarter.
The below graph from the report tracks global tablet shipment share by vendor across the year for 2019 and includes a prediction for 2020.
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