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AT&T to bump price of grandfathered unlimited data plans to $35

According to a new support page on its website, AT&T plans to increase the price of grandfathered unlimited data plans from $30 to $35 starting in February 2016. The company says this would mark the first price hike for unlimited plans, which are no longer offered to new customers, in 7 years. From AT&T:

Customers who have a grandfathered unlimited smartphone data plan will receive notifications of a $5/mo. rate increase for the data plan. The rate increase will take effect starting with the customer's February, 2016 service.

The company says that the plan itself isn't changing in any way, and customers will still be able to consume up to 22GB of data before their connection is throttled — a soft cap that was increased in September. If the rate increase causes you to want to jump ship, AT&T says that it will waive early termination fees for affected lines if you cancel within 60 days of being notified of the pricing change.

Source: AT&T (opens in new tab); Via: MacRumors

62 Comments
  • Just like big brother Verizon "a fanboy, DAT that sh...I don't like"
  • Except it's still true unlimited with no throttling. Posted via the Android Central App
  • Actually it throttles after 22 gigs. STILL a better deal than Verizon though. Posted via the Android Central App
  • He means Verizon doesn't throttle. I'm at 34GB 9 days into my cycle. Yes Verizon is better.
  • Verizon and ATT have a non-compete back door agreement, it's been reported on in the past. Basically why their plans are almost identical. They do it to keep their duopoly going.
  • Well 5 dollars a line is cheaper than 20 a line. Verizon made my bill go up 40 more dollars a month. Posted via the Android Central App
  • Evil corporate money grabs Posted via the Android Central App
  • Agreed, I have it and $5 a month is fair after seven years.
  • $5 multiplied by the many who have this particular service is a staggering amount of capitol created annually. So yes, AT&T is in fact an evil empire. Posted via my Nexus 6p
  • Take a look at the price of milk over the last 7 years. Things increase in price, also take a look at average pay for employees. I guarantee it went up a little over 7 years. 5 dollars per line is reasonable. Posted via the Android Central App
  • A great argument with a fatal flaw. The cost of the technologies that AT&T uses has fallen precipitously in the same time period.
    Since you are fond of listing the increasing prices of things why didn't you mention all of the times that have gone down in the same span especially those involving technology?
  • Buy some stock so you can share the prosperity...or keep complaining cause prices are going up for many things.
  • I would love to pay $35 a month for unlimited.
    Things go up and $5 in 7 years is not evil of them. Posted via the Android Central App
  • $35/mo is just the base plan. There are per line charges on top of that Check out my new YouTube channel for tech reviews!
  • Sigh. They have put more than $5 per month per user into their network over the last 7 years.
  • No, they're a business. Just like any other big business, they're gonna take money from you whenever they see a chance. Posted via the Android Central App
  • 22gbs of data before throttling is kick ass! A $5.00 increase big deal. I pay $65.00 a month for unlimited talk text and data. Dam It Feels Good To Be A Google Gangster
  • I'm in the same boat. I never use more than 10gb, but for what I use, $65 is still a much better deal than any of the other carriers. I'm keeping this plan as long as I can.
  • That's if they throttle you. My understanding is that once you exceed 22GB, you can be throttled depending on the usage of the area. I easily use over 30GB by halfway through the month, but I am in the middle of nowhere and my normal options are satellite, dialup, and carrier pigeon Posted via the Android Central App
  • +1 Posted via the Android Central App
  • This is an old and dead fight. The days of truly unlimited are gone. It's hard to even get that on your cable internet now. The only fix is innovation and moving away from the current system. There has to be a massive disruption to the wireless/internet business. Just like what is on heels to happen to the Automotive industries within the next 5-10 years. Posted via the Android Central App
  • Auto industry shakeup?
    Do tell.....
  • Self driving cars Posted via the Android Central App
  • Not in our lifetime. It's a pipe dream, nerve for the military, that's about it. Posted via the Android Central App
  • Not in your lifetime if you're 95 years old. But driverless cars will be sold within 5 years. Posted via the Android Central App
  • Believe it. It's going to happen because various companies, like Google, Tesla, and Volvo, see opportunities to sell vehicles in volume. The car industry is already pivoting to try to catch up. The only folks who'll fight it are the insurance industry and cities/police (they'll miss the revenue from tickets big time). I for one can't wait for the day when I can go out for drinks, hop in my car, tell it to take me home, and not worry about an accident or DUI. Posted via Android Central App
  • I have unlimited on my cable 7 days 365 a year, wtf are you talking about.
  • There is a lot nicer way to ask a simple question but, hey this is the internet where the brave and outspoken folks come out to play. To answer your question, for example Comcast has a 300 Gigs limit in certain markets on home internet. Posted via the Android Central App
  • And I have a 350GB a month limit with my cable provider. While some cable providers aren't capping, others are. Posted via the Android Central App
  • I'm at just under 30GB on T-Mobile this month, and I haven't been throttled once.
  • Tmobile is nice as long as you stay under 50-70GB. Posted via the Android Central App
  • You'll only be throttled if the network in a particular area has a high amount of traffic. Once I go over 23 gigs. I may be throttled when I'm downtown during afternoon hours. Posted via the Android Central App
  • I'm on Verizon. I was considering jumping to AT&T, when I heard about the $20 how for grandfathered unlimited data. Was kinda hoping to go, so I could have more options for rootable phones.
    We had 3 out of 4 lines grandfathered. $60 / month.
    I called VZW to confirm intended increase. It was confirmed. I played around with the plans online and chatted with a rep. We had not ever gone over 12GB in a month. I got the 18GB plan with unlimited text and minutes. Our old plan had 700 minutes to share. The new plan costs $50 less per month. I'm good.
  • I will wait to see what my next VZW Bill is before I decide whether to change plans. I have two lines, both with grandfathered UDP. My wife hardly uses 1 GB a month, but I use my phone as a Mobile Hotspot and travel frequently for work. Over 10 GB is my norm and I have had 2 months over 20. Posted from my XT1575
  • Between paying 10GB prices for 15GB of a data and rollover data, I not only don't miss my unlimited data, I don't even keep track of my monthly usage any more (we never go over). Though I am lucky enough to work for a tiny 22 person company with fast WiFi in the office. Posted using SwiftKey on my LG G4 via the Android Central App
  • This is the problem right here. Verizon and AT&T have people trained and salivating over using WiFi. Think about that concept: you are paying AT&T to use Comcast. And you're perfectly fine with it. I don't see how Comcast and other wired Internet providers aren't going after the wireless companies for training their customers and employees to tell people to offset their network capacity on wired providers. This is something T-Mobile is trying to change here, I think. Trying to give people enough data to where people don't need to hunt for a WiFi hotspot. Posted via the Android Central App
  • Doesn't this go against the whole idea of a grandfathered plan?
  • Lol! I guess that is why they will let you leave with no termination fee if you are under contract.
  • If they break your contract, they have to let you out. They are going to do just that.
  • I have it and it has been $30 for a long time. I can live with a $5 increase. At least they give you 22GB of data now before they might throttle you.
  • So is it just straight $30(5) a month or is there like an unlimited call/text base price on top of that? Posted via the Android Central App
  • Unlimited text and mobile to mobile is 20 added to your calling plan. I think I have 450 to 500 minutes but have like 3000 rollover minutes cause of the free mobile to mobile. I pay right at $75 with a corporate discount. I have had this plan a long time.
  • I see I see. That's not bad considering how much is being charged for tiered data now. Posted via the Android Central App
  • Depends. I have the original iPhone unlimited plan so I only get 200 text messages and 450 minutes (minutes roll over). It all comes to about $65 with a discount I get through my employer.
  • I had the 1000 text message plan for for $10 until last month. Thats when my son got his iPhone! I moved to unlimited and good thing I did because I blew way past that 1000 that month. I put my son on Straight talk unlimited talk, text and 5GB LTE (uses ATT network) for $47 cause it did not seem like a great deal to have to share a plan with him. Next year when my daughter gets a phone I may have to move to a family plan. My wife is on Tmobile cause she got mad at ATT years ago. She was pissed when I did not leave ATT...:)
  • Monkey see monkey do. Posted via the Android Central App
  • More like "You go first this time Verizon".
  • I don't have unlimited data. For those who still have it...you probably are not under contract just month to month so no ETF. Unless you transferred an upgrade between lines. Anyway $35 a month for unlimited is better than the $100 I pay for 15GB on 3 lines. Still I wonder how att and vzw are able to get away with changing the pricing on a grandfathered plan. Posted via the Android Central App
  • Tfa says they'll let you out of your contract. Also, yeah, a lot of people actually are still under contract if they re-up it every two years to get a new phone. They "get away with it" because they allow you to cancel it when they break your contract.
  • Most people with unlimited data on AT&T are surely still on contract, considering AT&T still lets you upgrade at a discounted rate every two years and keep it. Verizon is the only one that doesn't. And they aren't getting away with anything. Verizon is only increasing the price of unlimited data for those not on contract, so there's nothing anyone can do about it but leave. AT&T is allowing anyone on contract to leave without a termination fee, so again, nothing you can do about it but just leave.
  • I'm grandfathered on unlimited with 2 lines for iPhone. The $30(5) is just data. We have 700 min with rollover and free mobile 2 mobile (2000+ min saved) and unlimited text ($20) which applies to all (both) lines and 15% corporate discount bringing the total bill to $155 a month for both phones... Now $165. Which sucks for me cuz between us 2 we never use more than 10-12 gigs a month combined, but I know as soon as I switch, 4K streaming and media will become the norm. Of course they'll probably just kick me off then and me putting up with their bullshit for the last 7 years will be for not. Spotty service (in the beginning) $20 tether paywall, blocked FaceTime feature, yeah they've really jerked iPhone users around to the point of being criminal, I hope they end up getting fined into oblivion by the fcc
  • They're allowed to break your contract if they let you out of it.
  • Dude I'm in the same situation as you. If they're gonna increase it then let us hotspot geez, data is data. I can't believe they're still blocking FT for Apple devices. Who cares at this point what program people use to video chat. A lot of things AT&T does just doesn't make any sense whatsoever. What I regret doing honestly was to jump on the double the data promo about a year ago. I would've just gotten some unlock phones to save on the monthly fees. I just missed the cut off date in which people under contract wouldn't be charge the extra fee but instead the access fee only. When it comes down to it though, I don't like sharing data. I like T-Mobile approach better. I'm probably not gonna jump ship since I'm getting a nice discount with them plus you can't best their coverage over T-Mobile. BTW some rollover plans now have unlimited talk for free which I thought was awesome but I guess we all pay for it later somehow one way or other. Time to upgrade both of my lines then cancel if I do leave. Can't beat getting an iPhone for $200 instead of $650 or a Note 5 for $300 and not $700+. It would be unlocked too since there will be on contract. Posted via the Android Central App
  • ^^^NO contract that is. Posted via the Android Central App
  • FaceTime is unlocked... NOW! 2 years ago it was a different story.
  • In my area I get just as good coverage, if not better and about 6x the speed. T-Mobile dumped a lot of capital into their infrastructure. The "T-Mobile sucks" days are over. Check out my new YouTube channel for tech reviews!
  • I get employee accommodation with Verizon and had unlimited data since Verizon rolled it out. I pay 23 bucks a month for limited data and a little over 75 a month for minuted and texts......luckily i use about 10+gb a month in data on my own. Or I would be switching to T-Mobile. Almost switched to ATT years ago but Verizon was best. If you don't like the data spoke then T-Mobile has their unlimited for $45 right now. Turned out my bill would be 15 bucks cheaper a month because their talk and text is cheaper... :-/ Posted via the Android Central App
  • I wish Verizon had taken this approach. I could accept a $5 per month increase for my unlimited data plan. But, given the small amounts of data that I use, I couldn't justify $20 additional per month. I told the Verizon rep (as I moved to a 3gb per month plan) that Verizon was making more money from me when I was an unlimited data holder. With the switch to 3gb per month, not only will I pay Verizon about $10 less per month, I am now highly motivated to leave Verizon, as soon as I can find the right gsm phone to buy. Then Verizon will be making $0 from me. Way to go Big Red! Posted via the Android Central App
  • How about bringing back tethering... Cheapskates.... Posted via the mighty Note 5
  • $5/mo, only price change in 7 years, and they'll let you leave. Honestly, I can't really gripe about much. Check out my new YouTube channel for tech reviews!
  • I finally opted out of my unlimited data plan a few months ago (wife's nudging) and I saved about $50 a month off my monthly payment. I ended up going with the 15gb for 10gb shared plan. I have 4 lines 1 is grandma's flip phone, so three lines that share 15gb of data is enough for me, which comes with tethering. I still feel like i gave up too much, but the savings don't lie. I am not losing anything, I am not a GB power user whore/cheater/thief. YMMV. Paying market value is fare. Posted via the Android Central App
  • Verizon's increase is when you're off-contract. AT&T's is on-contract and they're giving you a free out if you don't like it.