Samsung's #YouMake campaign is not the Moto Maker revival you've been looking for

Samsung products eligible for the #YouMake customization program, including smartphones, smartwatches, TVs, refrigerators, and more
Samsung products eligible for the #YouMake customization program (Image credit: Samsung)

What you need to know

  • Following its debut at CES 2022, Samsung's #YouMake campaign is now live.
  • The new program allows you to customize a wide range of Samsung products, from smartphones to refrigerators.
  • It will be launched in eight countries next month before being expanded globally.

Samsung has finally launched its answer to Motorola's Moto Maker program, allowing you to create a custom design for eligible Samsung products such as smartphones, refrigerators, TVs, and wearables.

First unveiled at CES 2022, the #YouMake campaign now has a dedicated page on Samsung's website where you can choose your own style for a Samsung-branded product that you want to buy. According to Samsung's press release (opens in new tab), the new project aims to enable "users around the world to reflect their evolving lifestyles across their devices."

The hub offers various color and style combinations that you can use to personalize supported products. These include some of the best Samsung phones (opens in new tab), such as the Galaxy Z Flip 3 Bespoke Edition.

You can also customize a broad range of electronics and appliances, including the Galaxy Watch 4 Bespoke Edition, Bespoke Refrigerators, The Frame, The Freestyle, and the Samsung Smart Monitor M8.

"It expands Samsung’s Bespoke vision beyond home appliances and brings it to life in the company’s smartphones and large-screen devices," Samsung said. "The #YouMake platform offers a better way of personalization and connectivity through a customized control enabled by SmartThings IoT solutions."

The new campaign builds on Samsung's existing customization options, which began last year with the release of the Galaxy Z Flip 3 Bespoke Edition (opens in new tab). It's no surprise, then, that the customization studio for the foldable phone has the most options.

But don't hold your breath for a Moto Maker-like experience. The Galaxy Watch 4 (opens in new tab), for example, only allows you to pick the size and band color you want. You will then be taken to the product page prior to checkout.

For Samsung's appliances, you'll see personalization styles that complement the aesthetics of your home.

The campaign will be available in 8 countries beginning next month, including the United States, France, Germany, Italy, the Netherlands, Spain, the United Kingdom, and South Korea. After that, Samsung will roll out the program to more countries globally in the second half of 2022.


Jay Bonggolto
News Writer

Jay Bonggolto always keeps a nose for news. He has been writing about consumer tech and apps for as long as he can remember, and he has used a variety of Android phones since falling in love with Jelly Bean. Send him a direct message via Twitter or LinkedIn.