Android Central at Mobile World Congress

LG is taking some time at MWC 2013 to lay out its entire portfolio of phones for 2013, which it calls its "four-tier strategy". LG is hoping to cover an entire range of specs, sizes and price points with four lines -- Optimus G Series, Vu: Series, F Series and LII (L2) Series. We've already seen what LG has in store for the G Series, which is the highest end specs possible -- think Optimus G, Optimus G Pro. The Optimus Vu hasn't exactly been the hit LG was hoping for, but they're sticking with it going forward, focusing on pen input and multi-window apps as part of its QSlide software.

The newest additions to the lineup are the F Series and LII Series, filling out the middle and low-end, respectively. We received some details on the first F Series devices -- the F5 and F7 -- which have solid specs and are meant to expand LG's LTE offerings. The LII Series is focused on design rather than raw specs, with 3G-only devices that seem to be a playground for LG to try out new design elements in the low end.

LG is clearly trying to focus its design and product portfolio around the Optimus name in new ways for 2013, falling in line with the likes of Samsung and HTC that are focusing on a single flagship brand name. We'll see if this can help LG push its portfolio ahead in the coming year.

LG’s Aggressive Mobile Strategy to Focus on LTE Leadership,Next Generation Display Technology and Differentiated UX

BARCELONA, Feb. 24, 2013 – LG Electronics (LG) will unveil a smartphone lineup at Mobile World Congress (MWC) in Barcelona, Spain that focuses on a four-tier strategy. The four strategic Optimus series devices – G, Vu:, F and LII – all feature LG’s next generation core technologies. These new models combine outstanding hardware, world-class high definition displays and a user-centric user experience (UX) with each series emphasizing a different facet of the company’s smartphone expertise.

With an initial target to sell 10 million smartphone each quarter and double sales of LTE devices in 2013, this is LG’s most ambitious smartphone strategy to date. Flagship models from the G and Vu: series will target the premium segment while the F and L series will be positioned as more mass audience smartphones for 4G LTE and the 3G markets, respectively.

LG Optimus G Series — Flagship Superphones Featuring World-class Hardware
Since the launch of LG’s Optimus G last September, the immensely popular flagship product has received a number of awards and favorable reviews thanks to its high quality display, advanced 4G LTE technology, superb design and innovative UX. Development of the Optimus G was the result of close collaboration with sister companies LG Chem, LG Display and LG Innotek.

The Optimus G is the first smartphone in the world to employ Qualcomm’s powerful Snapdragon™ S4 Pro Quad-Core processor. And LG’s True HD IPS Plus display and Zerogap Touch technology deliver vibrant, high quality images and superior touch responsiveness. In addition to its unmatched hardware, stylish design and a beautiful screen, the Optimus G also incorporates user-friendly UX features, such as QSlide, QuickMemo and Live Zooming.
Originally launched in key target LTE markets, the LG Optimus G is making its debut in over 50 countries. The newest addition to LG’s Optimus G series, the Optimus G Pro, was recently introduced to the Korean public. The Optimus G Pro is a 4G LTE-equipped smartphone with a 5.5-inch Full HD IPS display and compelling new UX features such as Dual Recording and Virtual Reality (VR) Panorama.

LG Optimus Vu: Series — Large Screens for Enhanced Viewing Experience
A new hybrid LTE device that combines the portability of a smartphone with the viewing experience of a tablet, LG’s Optimus Vu: is equipped with a 5-inch, 4:3 aspect ratio display that is ideal for viewing documents, e-books, multimedia content and browsing the internet. With the recent addition of the Optimus Vu: 2 in the Korean market, there are now two devices in Vu: Series that deliver a unique mobile user experience with UX features such as Vu: Talk and QRemote.

LG Optimus F Series — 4G LTE Smartphone for Everyone
LG’s Optimus F Series is the ideal 4G LTE smartphones for just about everyone. Both the Optimus F5 and Optimus F7 were specifically designed for consumers making the transition from 3G to 4G LTE networks. The launch of Optimus F Series this year will enable LG to expand its footprint rapidly in the burgeoning 4G LTE market. LG Optimus F will deliver to new 4G customers the speed of LTE and a range of useful UX features without the high entry fee demanded by most 4G smartphones. The Optimus F5 and Optimus F7 will be showcased at LG’s MWC booth.

LG Optimus LII Series — Continuation of Unique Design Heritage
The Optimus LII Series incorporates the refined sensibilities of LG’s L-Style design philosophy. Each 3G phone’s subtle yet bold aesthetics are representative of LG’s unmistakable design DNA. Surpassing the beauty of the first L Series, the Optimus LII Series were developed around four new design elements: Seamless Layout, Laser Cut Contour, Radiant Rear Design and a home button with Smart LED Lighting. The Optimus L3II, Optimus L5II and Optimus L7II will all be on display at MWC.

Creative and Friendly UX — Intelligent Features That Go Beyond Hardware
LG continues to develop the most advanced UX in order to provide unrivaled user-centric features in the era of LTE technology and large, high-resolution displays. The company’s four new smartphone series include an array of advanced UX features that were designed to take maximum advantage of the hardware specific to these devices.

First unveiled on LG’s Optimus G, QSlide provides the ability to display two full-sized windows simultaneously, enabling users to perform a greater combination of tasks with increased efficiency. The recently upgraded version of QSlide allows for the opening of two apps at the same time in full screen mode and change the size, position and transparency of QSlide windows as needed. Video, browser, memo, calendar and calculator functions are all compatible with LG’s true multitasking UX. Dual Recording and Virtual Reality (VR) Panorama are two of the newest additions to LG’s UX specifically designed to take advantage of the latest Full HD display technologies to enhance the users’ mobile viewing experience.

Visit LG’s online newsroom (www.LGnewsroom.com/MWC2013) and LG Mobile Facebook (www.facebook.com/LGMobile) for more information on LG’s 2013 mobile offerings. Also download the LG MWC application from Google Play to see the latest updates from Mobile World Congress. 


Reader comments

LG brings together entire four-tier smartphone lineup at MWC


ugh terrible marketing, too many phones. they should only need the Optimus G, the Vu (note competitor) and the LII series for entry level people. And within each series they only need 1 phone. What the point of having a LII phone with a 4.5+ screen?

I think they need to have multiple phones with multiple price points to cover the market. The best way to handle that is probably the way they're doing it, by grouping into these "Series" names to indicate their level.

Believe it or not, some people don't want to spend absurd prices on high end phones, but may still want something that's a pretty decent size. LG is offering phones that appeal to a wider market. 

too many phones?!?! Look at Samsung, how many phones do they have that have the name "Galaxy" in them. When Samsung just had the Galaxy Y, W, and S lines with one or two more letters in there it was much easier to know where the phone was in the range with S being the top tier than the mess with naming phones Samsung has now. I LG keeps the current marketing model it should be much easier for consumers to know the range and with the L2 and F series they can get a choice in screen size which I think is a great idea.

They made me think me differently of them with the Optimus G and Nexus 4. To me the phones seem well built. Hope they focus a ton on software and maybe slow down on the phones but this seems like a nice lineup.

WTF is wrong with their naming?! "Optimus Vu:"? WHY would you put a freaking COLON in your phone's model name?! WTF LG!!!!


I have no idea what the article said or what they are selling but all I can say is, "Wow. Totally hot and I want them all!"

LG needs to get the lead out of their charging cables. I would not want to wash my hands every time I touch it.

I wonder if samsung has thought about sueing them. I hate all the legal crap, but i think its pretty obvious that they have a crush on samsung and wish to be like them all the way from the physical device to the icons and colors.

I dunno, why LG didn't make Optimus G Pro to look like normal G... The appearance of normal G is just awesome!