Alcatel One Touch

Alcatel is delivering two entry level Android phones to T-Mobile, and they offer what they say is high-end industrial design and features without the high-end price. First up, the One Touch Evolve, will retail for $28 down, with 24 monthly payments of $31 $3, according to Alcatel. The specifications are as follows:

  • 4-inch WVGA 800x480 display
  • Android 4.1
  • MediaTek 1GHz CPU
  • 4GB of internal storage with SD card slot
  • 512MB RAM

Next we have the One Touch Fierce, which will sell for $20 down and 24 monthly payments of $6. The specifications for the Fierce are as follows:

  • 4.5-qHD 960x540 display
  • Android 4.2
  • MediaTek quad-core 1.2GHz CPU
  • 4GB internal storage with SD card slot
  • 1GB RAM

It's clear T-Mobile and Alcatel aren't targeting the choosy consumer — someone who reads Android Central, for instance — and simply want to deliver at the price point. We've put in a call for clarity on the price of the Evolve, as it appears that there may be a typo at play in the information we were delivered.

Update: We heard back from Alcatel, and sure enough the price for the Evolve was in error. The One Touch Evolve will cost $28 down, with 24 monthly payments of $3, and not the $31 as originally reported.

The Evolve and Fierce will be available at retail partners on October 5, and the Evolve should hit T-Mobile online and select retail locations on October 16, and the Fierce will be available at the same outlets on October 23. There are a slew of press images and the press release after the break.

ALCATEL ONE TOUCH's New, Affordable Smartphones Coming to T-Mobile

ONE TOUCH Fierce™ and ONE TOUCH Evolve™ Arrive in October 

IRVINE, Calif. – September 25, 2013 – ALCATEL ONE TOUCH, a brand of TCL Communication and one of the world's top ten fastest growing mobile phone manufacturers, announced today that two new, affordable smartphones – the ONE TOUCH Fierce and ONE TOUCH Evolve – will launch at T-Mobile in October. ALCATEL ONE TOUCH's high-end industrial design and premium features will be accessible to customers along with T-Mobile's no annual service contracts, unlimited data on a nationwide 4G network and the freedom to upgrade affordably.

"The ONE TOUCH Fierce and ONE TOUCH Evolve are compelling smartphone options that fit several types of consumer lifestyles, while eliminating the need to make a choice between looks, performance and price," said Steve Cistulli, Senior Vice President of North America for ALCATEL ONE TOUCH. "We are excited to join T-Mobile as it makes bold moves to change the wireless industry by delivering more choice and affordability to customers." 

The ONE TOUCH Fierce delivers premium design and features at a reasonable price. The device performs beyond expectation on the Android 4.2 platform and includes a bright 4.5-inch qHD display and a powerful 1.2 GHz quad-core MediaTek processor. The ONE TOUCH Fierce delivers 4G data speeds and the power to multitask across apps, enjoy multimedia and browse the web. 

The ONE TOUCH Evolve is an ideal entry-level smartphone that's easy-to-use from the moment a customer takes it out of the box. The Evolve runs on a 1GHz MediaTek MT6575 chipset and operates on Android 4.1, which offers user-friendly features such as an adaptive keyboard for typing accuracy and voice typing capabilities.

Both devices offer an easy, out-of-box experience with pre-loaded apps such as Nuance's Swype™ keyboard, as well as pre-configured home screens with the most essential apps and widgets pre-loaded.

Pricing & Availability

The ONE TOUCH Fierce and ONE TOUCH Evolve are expected to be available nationwide at select national retail stores beginning October 5. Starting October 14, the ONE TOUCH Evolve will be available for pre-sale at and through participating T-Mobile retail stores and select dealers on October 16. The ONE TOUCH Fierce will be available through participating T-Mobile retail stores, select dealers and online at beginning October 23.  With T-Mobile's Simple Choice Plan, the ONE TOUCH Evolve will be $27.99 down with 24 equal monthly device payments of $31 and the ONE TOUCH Fierce will be $19.99 down with 24 equal monthly device payments of $6 (plus taxes and fees). For more information, please visit


ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices.  One of the fastest growing of the world's top ten mobile phone manufacturers, TCL Communication makes access to mobile technology simple, designing their products around individual's lifestyles, enabling the end users to do more.  TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.

For 20 years now, the ALCATEL brand has brought consistent innovation and quality in mobile telephony to the widest audience. The ONE TOUCH smartphone product line is leveraging on that expertise bringing unique products, priced to be accessible to all. For more information, please visit

To keep up to date with ALCATEL ONE TOUCH North America, like us on Facebook: or follow us on Twitter:  


Reader comments

Alcatel bringing the affordable One Touch Fierce and One Touch Evolve to T-Mobile


The Evolve sure doesn't look very price attractive, let's see $28 down and 24 payments of $31 comes to a total of $772....

Yes it does. Doesn't seem like a very good deal, especially if T-Mobile still has nexus 4s in stock

Posted via Android Central App

The One Touch Evolve is $28 down + 24 monthly payments of $31, for a total of $772. The better spec'd One Touch Fierce is $20 down + 24 monthly payments of $6, for a total of $164. Lol

I think the Evolve payments are $3, not $31.

I wonder how they stack up against other phones around that price point, like the 521.

Posted from my "CrackDroid" Nexus 4 via the Android Central App

Something doesn't seem right about this... The fierce has better specs than the evolve, yet is cheaper? And, if you do the math, the price of the evolve is $772.

Someone care to explain?

Posted via Android Central App

This is America, home to people in pitiful financial shape

Posted from my brand new, super slim, gorgeous red Droid Ultra

I dont see any reason to get one of those when the Xiaomi Mi-3 offers Snapdragon 800 and true highend hardware for... $327. Even for $164 + plan, the Mi-3 + T-Mobile prepaid is just a superior choice than one of those Alcatel devices + T-Mobile postpaid + governmental taxes and fees + down payment.

The Mi-3 iz also unlocked and unbranded, which make it even better.;)

Sent from my modded Xperia Z Ultra


It's gonna crash. Would've been more impressive on icecream sandwich. In any ways those things are doomed to crash harder than the Titanic.

(I'm assuming is not "too soon" to make Titanic jokes)

So they're selling a Nexus S in a different package and calling it new?

Even as an entry level phone, Android 4+ needs at least 1GB or every single task will reload no matter what you're doing.

Seems like a good price and well built. If price can drop to what the 521 is or near it, I'll be getting someone one of these for Christmas.

Decisions.. Decisions..
Stay with my $89.99 Prism II or step way up to the "Fierce" for a pretty steep $164.00.. If it has the Prism II's Option to make the SD Card the "Primary Storage" the Fierce may be too tough to resist.. Either way, I don't have to give up my $30.00 a month T-Mobile Plan.. So it's a Win-Win.
But I guess it would not hurt to swing by the store and check this puppy out next week..:-)

Here are a few things you need to know about the new One Touch Fierce:
1) The camera is a joke, it is FIXED-FOCUS (yeah, kind of like iPhone1 was), it cannot take clear close-up shots, so forget about barcode reader apps or check deposit apps (banks, paypal) or readable shot of a page of text. Did i mention the camera cannot focus? That square you can tap on to move the focus, not there.

2) The is something wrong with the GPS, it cannot get a fix when in airplane mode, seems to need the help of AGPS data and Google Location Services (cell tower and WiFi triangulation) but even with them takes long time. Maybe it's the chip, maybe antenna, i don't know.

3) Screen is iffy. Limited angle of good view, not bright enough under the sun and has distinct bluish tint.

Other than those issues, it boots very fast and has long battery life (maybe because of selective power/freq to the CPUs).