What color Amazon Echo (4th Gen) should I buy?

We've been big fans of this Twilight Blue colorway since it first came to the Echo (3rd Gen). Amazon must like it too because not only did it bring the color to the fourth-generation Echo and Echo Dot, but it's carried across product lines to the Kindle Paperwhite e-reader and Fire HD tablet devices. Here's hoping we see a Twilight Blue Echo Show sometime in the near future too!

As with Twilight Blue, this is the second time we've seen a Product Red Echo device. Product Red is a campaign that works with all sorts of brands worldwide to raise awareness and money for AIDS prevention. This year, much of the Product Red campaign proceeds will help COVID-19 relief efforts. If you purchase one of these Echo speakers, not only are you getting a gorgeous device, but you're helping heal the world a little at a time.

If you prefer your speakers to look a bit more traditional, then you'll feel right at home with the Charcoal colorway. It has a unique ability to stand out and fade into the background, depending on the environment you place it in. Plus, there's no denying that it just looks cool.

Amazon always seems to have a white, or light-colored, version of its Echo speakers. For 2019 it was the off-white Sandstone, and in 2020 we get the gleaming Glacier White. White is not the typical color for a speaker, but it's a super clean look that works in nearly every environment. Plus, the way the light right looks in contrast to the stark white color is really beautiful.