Twitter has announced that video ads, Vines, and GIFs will now be able to play automatically inside tweets. The feature is currently rolling out on both the web, and will make its way to the company's official Android app soon. While videos will automatically play, they will do so silently, requiring a tap to turn on sound.
Users will be able to turn off autoplay videos in their Twitter settings. You can choose to turn them off entirely, or only when you're disconnected from a Wi-Fi network. If you have low bandwidth on your device, Twitter will automatically opt you out of the feature.
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