Samsung TV with iTunes

Pack it in, folks. It's doubtful we'll see anything else out of CES (whether it's news in Vegas or from the companies showing there) that's more unexpected — and frankly just more weird than this.

Samsung is putting Apple's iTunes on its televisions. Or is it that apple is putting iTunes on Samsung's 2019 televisions?

In any event, it's happening. And props to Samsung's presser for not making us wait for it:

Samsung Electronics Co., Ltd. announced today it will offer iTunes Movies and TV Shows and Apple AirPlay 2 support on 2019 Samsung Smart TV models beginning this spring. Support on 2018 Samsung Smart TVs will be made available via firmware update. In an industry first, a new iTunes Movies and TV Shows app will debut only on Samsung Smart TVs in more than 100 countries. AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide.

For those who prefer bullet points, here's what you need to know:

  • Samsung's 2019 televisions will launch with iTunes for movies and TV shows.
  • Samsung's 2018 televisions will get it via a software update.
  • AirPlay 2 is coming, too.

AirPlay 2 on Samsung AirPlay 2 on a Samsung TV.

So let's recap: The two companies that have been at war over smartphones for centuries have kissed and made up on the television side. You'll be able to rent and buy and stream from iTunes straight into a Samsung TV in more than 100 countries. And AirPlay 2 — the long-awaited update to AirPlay — will allow you to easily watch and listen to all kinds of things from an iPhone or iPad or Mac. Basically if you can see it on the screen of one of those devices, you'll be able to do it on one of Samsung's TVs.

And iTunes remains one of the most comprehensive libraries for video and content in 4K with HDR. Of course, Samsung's TVs don't yet support Dolby Vision — the HDR standard you want if you can get it — but that's another thing for another time.

And for a little added irony, consider that iTunes will be running atop a Tizen-based platform, which powers Samsung's smartwatches as well. It's openy, and we're not talking just bolted on — Samsung's 2019 televisions will be based on Tizen 5.0. (The 2018 models are on Tizen 4.0.) This is active development, folks.

There's a good bit more to grok here, so we're going to catch our breath. Is this the start of a Big Thaw between the big companies? Or just a moment of opportunity?

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