OnePlus executive Kyle Kiang departs amid the OnePlus 9 launch
What you need to know
- It's been confirmed that OnePlus chief marketing officer Kyle Kiang is leaving the company.
- He will leave on April 2nd, the same day that OnePlus 9 devices go on sale.
- Kiang's departure comes as the company is viewed to have shifted from "flagship killer" to just "flagship."
Just six months after OnePlus co-founder, Carl Pei, left the company, another high-profile OnePlus executive is set to depart. Kyle Kiang, the chief marketing officer at OnePlus, is leaving the company on April 2nd to "exploring several opportunities" (via Input). OnePlus issued a statement, confirming the news:
Kiang has been with OnePlus since 2015 and has been an instrumental part in growing brand awareness. He's a bit of a rockstar among the OnePlus community and has been present at device launches. Having been in his role as CMO since 2019, his departure comes as a bit of a shock, particularly given how soon it comes after Carl Pei and a few other executives left. And while there has been no indication of internal conflict, the news's timing only seems to fuel speculation that things are shifting at the company.
The OnePlus 9 and OnePlus 9 Pro have recently been announced and are available for pre-order as of today. Not only that, but the devices go on sale on April 2nd, the day that Kiang is set to leave the company. And while both phones are likely to raise OnePlus' status among general consumers and could very well be among the best Android phones on the market this year, unfortunately, that comes at a cost.
OnePlus phones have become increasingly expensive and have more or less shifted from affordable "flagship killers" to just flagships, costing just as much as any other premium smartphone. It's a shift that customers have felt and likely mirrors what's happening within the company. Even with more affordable devices like the OnePlus Nord N10 5G, the company seems to contradict its "Never Settle" mantra by limiting software updates for these budget phones.
That said, there's still no indication of animosity amongst former employees, and Carl Pei, who is busy with Nothing, has only spoken kindly about OnePlus. Pete Lau has also stated that the departures don't change anything at the company and that it remains focused on its goals. As for Kiang, he will help transition the company's marketing team over the next several weeks, but where he'll go next is anyone's guess.
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Derrek is a long-time Nokia and LG fanboy who loves astronomy, videography, and sci-fi movies. When he's not working, he's most likely working out or smoldering at the camera.
And trying to charge more then the S21+ for your top of the line device is just pure stupidity.
I love OxygenOS but since the 7T (my current device) they have just gotten worse and worse. Slow updates for anything other than their most recent high end model? And now they don't even seem that committed to OxygenOS as they are putting colorOS on oneplus devices in China, that's spells even worse updates in the future. I'm looking to hopefully a Pixel 6 XL or a galaxy S21 FE in the fall. Samsung is killing then in both the flagship killer and flagship game. Both with hardware and software updates. I'm pretty sure my 7T will be my last oneplus device, they would have to complete an amazing turnaround and impressive 9T for me to consider buying another oneplus. It's sad what they've become and I'll definately miss OxygenOS. But this company is just going down the toilet. And I'm not even one of those unrealistic Oneplus fans who expect them to release a phone that has every feature of the S21+ for $599.
The price of the 9 would be fine to me if there hardware and software support was still there.