HTC appears prepared to offer you a replacement device for up to a year if your phone is damaged, or you change carrier.
HTC is hosting a live stream tomorrow that it's dubbed "Uh-oh", with little more than an image of the new HTC One M9 to explain what is going to happen during the event. A quick look through the U.S. Patent and Trademark Office reveals HTC "Uh-oh" as a trade-in/replacement service with the potential for tech support of some kind to be offered, but with as generic as trademark filings can be sometimes that's not too much more to go on.
Fortunately, a source familiar with HTC's plans has clued us in on some of the details for this HTC event and the services that will be announced on stage. And even if what we know so far is all that gets announced, this event will be a fairly big deal to HTC One M9 owners.
Uh-oh will provide a full year of protection — and that protection will extend well beyond broken glass.
It looks like the big reveal from HTC is a supercharged version of the current plan for replacing broken devices, HTC Advantage. The new "Uh-oh" service will provide a full year of protection — compared to the six months offered by Advantage — and that protection will extend well beyond just broken glass. The addition to broken screens, water damage support is included now, which is a pretty big deal on its own, but interestingly support for switching carriers within the first year has been added as well.
HTC will also be offering a system that acts as a buyback or trade-in service, which includes up to $100 towards a new HTC One device. It's not clear what devices will be accepted in this program yet or what the values for the individual trades will be, but HTC's plans here resemble mobile trade-in endeavors we've seen both succeed and fail in this space.
We'll be watching right along side you during this live event to see what the caveats are for this particular plan. But as it stands right now HTC Uh-oh is more than a little impressive, and the company will be hoping this unique support package will set its new flagship device apart from the competition.
HTC One M9 Central
HTC One M9 Essentials
Reader comments
HTC to offer free broken phone replacement for first year with 'Uh-oh' service
Should be free with warranty anyway and cover the UK
get rid of that hideous black bar HTC and then I'll gladly buy your phone
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USA only?
If so I am down with this. Moto does it with the x 14. So why not. I'd do it. Bit it has to be in the unannounced one.
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This is great. I paid $175 to fix my husband's m8 when he dropped it :/ the toilet. It will be nice to get one uh oh.
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Yes thanks G-luv, you too! Oh and I found the name...It's called "goStrap". I use it on both my e-reader and my phone. It definitely has stopped the dropping problem but probably just as importantly, it has given me back the use of my hand!!! They have a website but you can also get them at The Container Store. Hope this helps and best of luck!
So they anticipate a lot of broken phones huh...? That bodes well, lol.
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Obviously they do not.
A lot? Why?
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what a stupid post.
With this I'm more ready than ever to pick up the M9.
This is a great thing to include. When premium phones have a near 2x price markup over the BOM it's only appropriate they give you another one for free.
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Well they have to get sales somehow.
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HTC really wants to be the be all end all premium, well cheers to that! They keep blowing my mind with awesomeness. Best time to own an HTC.
Lets see what they do with the camera this time around. Then we can talk about them finally trying to catch LG in sales
HTC providing for one year replacement of their finely crafted flagship jewel piece should it be damaged is incredible. I hope at the retail level this message gets out.
Interesting how HTC comments sections haven't been infected by the ever annoying Mr "Scratch and Dent" / "Drop and Shatter" diatribe since Samsung finally produced handsets with premium quality build. And the battery swap / SD card contingent have been pleasantly muted as well.
Perhaps the caliber of discussion will continue to improve with less immature low class team based histrionics by those desperately seeking validation.
Does anyone think Samsung or other OEM's including Apple will provide the same protection for customers paying the premium prices for their flagships?
Again, I hope this Uh Oh message is better delivered at the retail level than HTC's Advantage Program. People who have a tendency to abuse or break handsets should take notice. BTW as part of Advantage, HTC delivered to the carriers the Android update Lollipop in a timely manner as promised.
HTC continues to shine as a first in class innovator.
That's a great service and all. But they can't just announce these whole 2 paragraphs of information without having a whole livestream like some sort of major event?
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How would they get public knowledge and mindshare against Samsung, LG, Apple, etc. if they did that?
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I just wanna know when I can buy an M9.
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Does it cover melted plastic?
M9 is aluminum. If it's melting, you have a plethora of problems. BTW pre-release builds often have issues. There's a lot of FUD about the overheating floating around lately, but in the end consumers aren't going to get an overheating phone. They'll get one that is throttled as aggressively as HTC deems necessary.
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I paid for an 810 not an 801
Another side note. I lost the earphones that came with my Sprint HTC One M8 HK Edition and checked in with HTC to see where I could purchase them. Their support person took my information and told me that since I had purchased the phone within six months that I was eligible for free accessory replacement. Then shipped me another pair.
I wish I knew this before. That's cool though.
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U.S. only, I'm sure.
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Does it cover 3rd degree burns? Where can I get my oven mitt accessories?
I don't get it.
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55deg celcius temp measured on benchtest on m9
This is what their talking about https://9to5google.files.wordpress.com/2015/03/2000587739.jpeg?w=704
sorry dude, that comment was pretty lame
+1
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Not included is free skin grafting after suffering burns to your hand.
Anyone else immediately think of the old ICQ messenger notification when they read "Uh-oh?"
Is this service free?
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I would say it comes with the price of your phone. It's included.
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Uh oh... That's a great idea, still not enough to make me buy one but its cool. The only thing that's gonna pry the N6 out of my hands is a new nexus....;-)
Posted via the Android Central App via the Nexus 6, possibly the N5!
The gloves are off....
After having problems with my camera lens and sending it in and them turning me down because I was rooted, I am not going to buy a phone form them! I sold that m8 on eBay and got a Oneplus One, much much better phone and rooting doesn't void warranty!
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Congrats
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So you're mad that they wouldn't give you warranty service on a device that you intentionally voided the warranty on?
That's funny.
True and false. Rooting your phone won't void the warranty, but if you screw something up from rooting which causes hardware problems then they won't honor your phone warranty.
Posted on my Samsung Galaxy Note 4 that is happy to not be on Lollipop.
Many other people had the camera lens issue, apparently they are 3 different films htc put on the camera lens. Under hot temperature (like 100° Texas Summer) it will melt and cause blurry pictures. I had to scratch the film off and the i sold it on eBay.
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Oh gosh, you again?! Repeating the same bs over and over again.
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Well done HTC, to bad I bought a Moto X broke it and had to pay for another one. :/
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How about replacement for Canada
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What's Canada? ;)
Posted from my HTC One M8 via Android Central App
Uh-oh service????
Posted on my Samsung Galaxy Note 4 that is happy to not be on Lollipop.
Well desperate times......
Calls for desperate measures!
I'll trade in my m7
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Already been done with the Droid Turbo on Verizon.
Actually the turbo replacement program is only for the screen with no other damange along with that.
http://www.androidcentral.com/e?link=http%3A%2F%2Fwww.kqzyfj.com%2Fclick...
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Very nice. Good and a interesting service.
Posted via the Android Central App using Chickens
They have microSD in their phones. They are already set apart from their competition.. LOL
You're funny
via the beastly note 4
Not in a meaningful way. MicroSD will have no measurable impact on sales. The M9 will still be destroyed by Samsung, especially now that the Galaxy S is just as nice.
HTC doesn't need to come close to S6 sales. They just need to keep improving on their M8 sales, which were actually pretty good.
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Touché
I love these comments. When the M7 came out, I remember how people were saying that no SD slot was a deal breaker and that HTC was doomed (even though it launched with 32gb and 64gb options). Now suddenly, it's ok.
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Adding water damage support is pretty huge, not bad at all htc.
Chinese backed Lenovo, Xiaomi, and Huawei buy 40 million HTC phones, breaks them all, HTC for sale. Well after they take down Samsung of course and the public welcomes them with open arms with man in the middle software and spyware like you've never seen. Making the NSA look like a field of fluffy cotton. Digressing 101 :-)
That's kinda smart but I don't think HTC will allow that to happen.
Posted via my Nexus 6 from the Android Central App
They'd need to pay 40 million people to pay retail for the phones. It's not like someone can return more than one if similar to Advantage. Plus they'd repair those phones to send back to other folks as refurbished, as you don't get a new one back. HTC would make money either way.
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"Chinese backed Lenovo, Xiaomi, and Huawei buy 40 million HTC phones"
HTC sales surpass monthly iPhone and Galaxy sales combined; HTC buys Xiaomi and Huawei and gives a bonus to the obviously-planted managers who cooked up this scheme to make HTC rich, but fires the minions who went along with the plan, cuz, well, minions always get the short end of the stick. Scandal ensues. HTC buys off the press with all the profit they made, so they don't care. Besides this scandal is a lot less evil than Samsung's or other companies' scandals. Microsoft sits in the corner wondering why they never thought of a scheme like that, or why their Nokia scheme didn't work as well. Sulks. Makes a few more unsuccessful smear campaigns. Apple sits on their pile of money, all these events not even reaching their walled fortress or affecting their people.
And then... Life goes on.