Fitbit Premium Hero OutsideSource: Jeramy Johnson / Android Central

We're here to show you how to sign up for Fitbit Premium so that you can make more sense out of all the health data and metrics that your Fitbit devices are collecting. You can sign up on a monthly or annual basis, and you can even try it out for free for a limited (or extended) period of time. Excited to start? Great! Let's jump into it.

Products used in this guide

What is Fitbit Premium?

Fitbit Premium offers a number of additional insights and services that build off of the vast amount of personal data collected by your Fitbit tracker. Much of this data is yours to access and act upon as you see fit without an additional cost, but the added analysis and guided workouts, meditations, and health plans are a paid feature. If you're interested in a more detailed breakdown of the program and its features, check out our earlier review.

Fitbit Premium Signup WebSource: Android Central

Now that you know what is included with a Fitbit Premium subscription, here's how to sign up.

How to sign up for Fitbit Premium on the web

  1. In your browser of choice, go to Fitbit's website.
  2. Hover your cursor over the Products tab toward the top left of the screen, then mouse over and click on Services.

    Fitbit Premium Signup Web 1Source: Android Central

  3. Scroll through the page to read up on the program offerings, and then click on the Fitbit Premium Membership or Fitbit Premium + Health Coaching Memberhip.

    Fitbit Premium Signup Web 2Source: Android Central

  4. You can then decide if you prefer to be billed on a monthly or an annual basis.
  5. You'll also be required to log in or sign up for an account.

    Fitbit Premium Signup Web 3Source: Android Central

  6. Click on the Checkout button to confirm your purchase.

    Fitbit Premium Signup WebSource: Android Central

That's it — you're done! You should now be able to access Fitbit Premium through your mobile app within a few short minutes. If you don't see the change reflected, force close the mobile app and restart, or sign out and log back in. Now you can dive deep into all of your health metrics and start taking action towards building a happier and healthier you!

At step #3 above, you may notice a second option for Fitbit Premium + Health Coaching Membership. This gives you all of the benefits of Fitbit Premium, plus access to a personal coach. This costs substantially more than the regular Premium subscription ($55/month as opposed to $10/month), but many will find those rates competitive with having a personal trainer, and well worth it during these pandemic times.

How to sign up for Fitbit Premium in the app

  1. Open the Fitbit app on your smartphone.
  2. There are two ways to get to the Premium signup and features. You can tap on the Premium tab with the dotted arrow along the bottom of the screen, but if that's not showing up in your app, you can simply tap on your profile icon in the top left corner, and there you should see a tab for Fitbit Premium.
  3. Tap on Premium.
  4. Here you will be offered an explanation of the service, along with the opportunity to partake in a free trial period, after which you can choose to be billed monthly or annually. Alternatively, you can skip the free trial altogether and go directly to paying.

    Fitbit Premium Sign Up AppSource: Android Central

Once you've made your selection, you should have immediate access to the services, plans, and insights of Fitbit Premium.

Premium trial extended during the quarantine

Fitbit recently announced an extended 90-day free trial of Fitbit Premium during the current health crisis and quarantine period, effective for new signups for the foreseeable future. Additionally, the company has made over 40 workouts available for free to all Fitbit users, regardless of Premium status.

With the announcement of several new trackers like the Fitbit Sense, Fitbit Versa 3, and Fitbit Inspire 2, the company is offering even longer extended free trials, from six months up to a full year. There's never been a better time to give this excellent service a try!

Our top equipment picks

If Fitbit Premium interests you and you need a new smartwatch or fitness tracker, we recommend picking up the versatile, new Versa 3 along with your subscription.

Take action

Fitbit Premium

Make the most of your Fitbit

Fitbit Premium is a great way to make the fitness data your tracker generates and make it actionable. Available on Android and iOS, you can pay monthly or annually for the service.

People pleaser

Fitbit Versa 3

Fitness watch with even more smarts

The Versa 3 sports a more universal style with nearly all the features you'd want in a fitness wearable. It has a gorgeous OLED screen, Amazon Alexa and Google Assistant support, and onboard GPS.

We may earn a commission for purchases using our links. Learn more.