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Google Optimizes Search For Your Location

Above all, Google is about search--it's embedded in nearly all of their products. Even in 2010, Google continues to push search and constantly re-invents the way we find things. Their newest feature? Search optimized by our location. This allows Google to bring more relevant suggestions to the users and in the end, better results for us.

Searching through Google on your Android phone (or iPhone) will allow you to access this feature. Google uses your current or last location to determine more pertinent results.

For example, when users in the Boston metro area begin typing "Muse", suggestions such as "museum of science boston" and "museum of fine arts boston" are provided because people near Boston frequently look for these very popular museums. On the other hand, users in San Francisco who begin their query with "Muse" will see suggestions for museums in the San Francisco area.

We think it's a great addition to Google. What about you?

[via google mobile blog]

  • I love this new addition! I noticed the other other day when on the Google page in my browser, below the search box it shows my location and next to it a link, "Near me now". By clicking that a dropdown box appears with suggestions and POI's. Very smart concept, I love it! Google continues to impress me, keep it up!
  • This is a great feature that works wonders in my area. It is nice to know that we can find this information about businesses, shopping, restaurants, and everything else without having to have an app installed. Thanks Google. Motorola Droid and Android OS rock the casbah!