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Fitbit Surge now in stock at REI online store

After initially being offered up to a select few preorder customers, and then making an appearance on Amazon, it looks like you can officially grab a Fitbit Surge of your own from at least one more store. The Surge appears to be in stock from the outdoor-enthusiast store REI (at least online) for a cool $250.

The Surge was originally slated to land in stores in early 2015, but it looks like you may be able to snatch one up for yourself or a loved one just in time for the holidays.

If you want to pick one of the fitness devices up, be sure to check out our unboxing of the device, then hit up that source link below to grab one from REI's online store. Also let us know if you start seeing them in any REI retail locations in your neck of the woods.

Source: REI (opens in new tab)

  • I was in my local REI today, and they did not have any of these out.
  • The popularity of these fitness apps and devices and sensors in smart watches/bands is boggling. Unless you are a marathon athlete who trains 5xs a week you wont really need half of these features. Which is like 1% of the people who buy these things. im sure most of the consumers who want heart rate monitors, pedometers, gps, and fitness apps on their wrist are out of shape people who say they want to get into working out but will quit in 2 months and not try it again till they hit 50 and have heart problems. Ive been working out for 15 years. No reason to keep track of steps you take per day, or take your heart rate 5xs a day, or know about UV strength, etc etc. The apps dont do crap when it comes to fitness in the gym. Things like the kinnect are way more useful (yet still amateur) . Rather have a watch/band that has great battery life and media purposes. (My complaint isnt really aimed towards just the Fitbit but just the popularity of fitness devices as of late)
  • I know for me personally, seeing how many steps I've taken is a great motivator. Having habits that I have to hit every week makes it easy to be more active. My RHR has slowly improved ever since I got my Basis Peak so if used correctly, these fitness trackers can be helpful. Posted via the Android Central App
  • Agreed. Work out 5-6 times a week. A mix of cycling, running, and the gym. I have my pebble connected to my phone so I can check my distance, time, and pace at a glance. Controlling my music is useful too. The only thing I kind of miss is a heart rate monitor. To be honest, I am not sure if I really need that either.
    Step counters are for lazy people who don't exercise. While it can encourage people to get out of their seats, which is a good thing. That walk to the canteen for a coffee is no substitute for a 30 minute workout. You are kidding yourself if you believe it is.
  • Actually, Walk is healthier than any "workout" indeed. Workouts as we know them today (conventional way) is very new western invention.
    People should just be more proactive throughout the day that's all.
    And I do know many people who are not lazy and fat and in need of these devices - simply to know how are they doing (trying to make a progress in certain areas) and not to push themselves too much neither. Something like recreation on professional level. via AC App on VZW Moto X DE/N7
  • agreed. eat less and walk more you fat bastards. there is no magic gadget that will make you lean.
  • I've seen the devices work, they gamify the activity, a friend of mine went from 3k steps to 10k then the social aspect kicked in and he's up to 15k steps a day. He's also lost about 15kg. No it doesn't work for everyone, but it will work for some. For many (like me) monitoring is the best option. I keep a food diary and just recording what I eat helps keep me on track. No you don't "need" it but if it helps and makes it easier for you then why complain.
  • While it wont male you lose weight it will however motivate you if you can compare it each week! I lost a 125lbs without any gadget. Now its fun to watch though.
  • Ordered mine from Amazon a few days ago. Should have it in my hands by Friday afternoon. This device has everything I wanted in a fitness tracker at a decent price for what it does.
  • Just bought one at Target in NH!
  • Target has had them since Launch. But AC, being AC, does absolutely nothing in a timely manner.
  • I got my fitbit charge a month ago and it has motivated me to be more active. It has challenged me and made it fun to meet my goals. I can see why these things are popular.