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Amazon Echo Show 10 vs. Nest Hub Max: Which smart display is better?

Echo Show 10 Nest Hub Max 1
Echo Show 10 Nest Hub Max 1 (Image credit: Jeramy Johnson / Android Central)

Amazon Echo Show 10

All-New Echo Show 10 3rd-Gen

The Amazon Echo Show 10 is a game-changing smart display that tracks you around a room with its crystal-clear 13MP camera and multiple AI chips. The sound quality is superb and also follows you around the room, and Alexa responds faster than ever.

Amazon Echo Show 10

Alexa on the move

Rotating screen silently follows you in full semi-circle
13MP Camera is perfect for video calls
Sound quality is amazing, directional
Low Power mode
Privacy features
Sentry mode security camera
Requires lots of room to move around
Alexa Guard Plus subscription for security features

Nest Hub Max

Nest Hub Max Render

The Nest Hub Max was designed to cater to multiple people at once. It remembers faces and voices, and once it spots you it gives you specific info and recommendations based on your user profile and Google account. Without a doubt, this is one of the best smart displays available today.

Nest Hub Max

Knows your face and voice

127-degree wide-angle camera
Facial and voice matching
Quick gestures
Fantastic audio quality
Auto-dimming screen
Long list of Google Assistant-compatible devices
Rear-firing speakers can cause sound issues
Mic/camera cover turns off both at once

After a painful wait, the all-new Amazon Echo Show 10 (3rd Gen) is finally here to attempt to overthrow the Google Nest Hub Max as the best smart display. As our Echo Show 10 (3rd Gen) review shows, Amazon's large screen Echo can rotate to follow people around the room, has a far superior camera for video calls, and has two separate processors for lightning-fast Alexa commands. Yet Google still has a few tricks up its sleeve like facial recognition and quick gesture controls that Amazon hasn't matched yet. Here's everything you need to know about the Echo Show 10 vs Nest Hub Max before buying one.

Amazon Echo Show 10 vs. Nest Hub Max: Comparing tracking and camera tech

Both the Echo Show 10 and Nest Hub Max can track your location as you move around a room. For the Nest Hub Max, this is mostly limited to video calls — the 6.5MP camera has a 127-degree wide-angle lens that can digitally zoom in on your face as you move, so the person on the other end of the call doesn't lose sight of you even when you're busy. Of course, this only works to an extent since the Max cannot rotate if you move out of its line of sight.

With the Echo Show 10, no matter where you go in the room, you'll never lose sight of what you're watching or who you're talking to.

The Amazon Echo Show 10's 13MP camera not only tracks you during calls, but moves its screen to follow you thanks to its motorized, rotating top. During setup, you'll map the room to ensure the screen can fully rotate to follow you; if there's an obstruction, it'll sense it before hitting it, ask you if it's temporary or permanent, and adjust its rotation path accordingly. Once set up, it'll sense and track you around the room, so you'll always have a direct line of sight on whatever info Alexa is giving you. In our testing, its tracking tech was spot-on.

Echo Show 10 Moving

Source: Jeramy Johnson / Android Central (Image credit: Source: Jeramy Johnson / Android Central)

The Echo Show 10 screen can turn 175 degrees in either direction from its default position, meaning it can face backward but can't do a full circle. You can also move or tilt the screen manually. When rotating, the brushless motor is virtually silent, so the noise won't bother you; but you can also tell Alexa to stop or close the camera shutter if it bothers you.

Fact is, even without the rotation gimmick, the 13MP camera is really helpful in 2021, when everyone's constantly on video calls or stuck indoors. In our review, we found the camera captures a very crisp video feed, useful for group calls through the Alexa app. You can also take photo booth selfies with fun stickers, then automatically upload them to Amazon Photos.

We tested the tracking capabilities of both smart displays. Our Nest Hub Max reviewer said that the track and zoom feature worked best if you are within six to eight feet of the display in proper lighting. As for the Echo Show 10, it can track people fully up to ten feet away.

Amazon Echo Show 10 vs. Nest Hub Max: Privacy and data

Amazon Echo Show 10 Backyard

Source: Jeramy Johnson / Android Central (Image credit: Source: Jeramy Johnson / Android Central)

One unique Nest Hub Max feature is facial and voice recognition. Google's Face Match and Voice Match enable the smart display to recognize multiple users as different people. If you say "Hey Google", the Max will register your identity and pull up your Google account-related notifications, personal Spotify playlists, and so on. However, if it sees and hears your roommate, spouse, or child ask a question, it'll display all of their Google account notifications instead.

Amazon also has optional Alexa Voice Profiles to give you personalized responses, though these Profiles must all be tied to a single Amazon Household. It doesn't have any facial matching, though; quite the opposite, it uses algorithms to scramble any captured video so no identifiable features are ever captured.

In general, both smart displays (and their companies) take privacy more seriously than they used to. Each has a physical mute switch and physical camera shutter, so you can ensure that nothing is being recorded. Neither company stores recordings by default anymore, and if you do enable recordings, you can order Alexa or Google Assistant to delete the previous recording. Both are "always listening", but they will only record or respond to the wake word. You can use Amazon's Privacy Hub or Google Assistant settings to delete all stored audio recordings.

Finally, both companies promise to keep your data private by processing visual information on the device, without relying on the cloud. The Nest Hub Max processes Face Match locally, as does the Echo Show 10 with its person recognition and tracking. No video recordings are sent to the cloud unless you activate security camera features.

Amazon Echo Show 10 vs. Nest Hub Max: Security and smart home tech

Nest Hub Max calling

Source: Android Central (Image credit: Source: Android Central)

Both of these smart displays serve similar roles for smart home security. With either, you can remotely access its camera from your app and get a live view of your home, set them up to send you motion or sound alerts, or speak to someone through the display remotely with two-way audio. Or, if you own other security cameras and pair them to Alexa or Google Home, you can order your assistant to pull up their feeds on your smart display.

If you want them to do more for your home security, you'll need to pay for a security subscription. With Nest Aware, your Nest Hub Max can continuously record footage to the cloud and alert you if an "unfamiliar face" enters the room. Or, with Alexa Guard Plus, you can put your Echo Show 10 in "Sentry mode" and have it periodically scan the room for intruders.

Of the two, the Echo Show 10 has more robust security features. Besides sentry mode, you can set up occupancy or vacancy-triggered routines: these either occur when unexpected motion is detected, or when no one is detected nearby. For instance, you can trigger Alexa-compatible smart lights to turn on or an alarm if your camera spots someone. It can alert you if it hears a fire alarm or glass breaking. Plus, there's the obvious fact that the 13MP camera will capture clearer footage than the Nest Hub Max's 6.5MP camera.

These smart displays have some useful security features, but a dedicated security camera will be both cheaper and more effective.

How do these smart displays compare to the best indoor security cameras in specs and features? Not very favorably. They're mainly useful for daytime monitoring when away from home, but neither can capture night vision footage. Both rely on a monthly security subscription — the Nest Aware subscription for Google devices, or the Ring Protect subscription for Amazon devices, which bundles in Amazon Guard Plus for free. Frankly, you can buy a cheap indoor security camera that offers much better protection at a fraction of the price; either smart display is more useful to watch security footage than to generate it.

Amazon Echo Show 10 vs. Nest Hub Max: Sound quality and spec breakdown

Echo Show 10 Lifestyle 1

Source: Jeramy Johnson / Android Central (Image credit: Source: Jeramy Johnson / Android Central)

In our Nest Hub Max review, we said that it had fantastic audio quality. We were impressed by its camera tracking for video calls, as well as its mic quality for picking up commands even when the music is loud, but lamented that the rear-firing speakers caused some audio balancing issues with bass.

As for the Echo Show 10, we knew it had a slightly larger woofer and dual tweeters, but didn't know how it would perform in practice, especially as it rotated around. In practice, our reviewer raved about the Echo Show 10 speakers as some of the best Alexa speakers available. Loud and clear, the audio literally follows you around the room thanks to AI tech that focuses the speaker sound in your direction at all times.

AI smarts also help the new Echo Show 10 to respond to voice commands twice as fast as the Echo Show 8. While we don't have a specific comparison between the Echo and Nest in this area, it's safe to assume that a brand-new device with two processors will have more power and speed than a 2019 device with just one chip. You can see how else these devices compare in the table below:

Amazon Echo Show 10Nest Hub Max
ProcessorMediaTek 8183 main processor plus second processor with Amazon AZ1 Neural EdgeAmlogic T931
Smart AssistantAlexaGoogle Assistant
Touchscreen10.1" HD10" HD
Speakers2x1.0" tweeters, 1x3.0" woofer2x.7" 10W tweeters, 1x2.95" 30W woofer
Camera13MP + Shutter6.5MP with 127º FOV
Privacy controlsPhysical cover for camera, electronic switch for micPhysical cover switch for mic and camera
WiFi802.11 a/b/g/n/ac (2.4GHz/5GHz), dual-antenna (MIMO)802.11 b/g/n/ac (2.4GHz/5GHz)
BluetoothA2DP, AVRCP5.0
Chromecast built-inNoYes
Smart Home IntegrationZigbee + SidewalkWorks with Google Assistant
Moving cameraBrushless motor with +/- 175° rotation physically rotates deviceCamera zooms in and moves to track person speaking (the Nest itself doesn't move)
Face MatchNoYes
Voice MatchNoYes
Gesture controlsNoYes
PhotosCan display Amazon or Facebook photos on home screenCan display Google Photos on home screen
Low Power ModeUses less power when not in useDims screen to ambient lighting when not in use
Security system compatibilityWorks with Guard PlusWorks with Nest Aware
Can you delete old recordings?YesYes
Weight5.64 lbs2.91 lbs

Amazon's AZ1 chip, adaptive color photos, MIMO Wi-Fi support, and Low Power Mode make it clear that the older Nest Hub Max needs an upgrade.

Alexa's dual processors aren't just for voice commands. The Echo Show 10 has a cool new feature called adaptive color, which takes your Amazon Photos on the home screen and "blends on-screen colors with the tone and hue of the room environment for more natural images". The Nest Hub Max also lets you put Google Photos on the home screen, and dims the display to the same level of brightness as your room when not in use, but doesn't play with the photo settings.

With either display, you get Bluetooth support for streaming from your devices and dual-band Wi-Fi for voice assistant command processing — though only Amazon has MIMO support and dual antennas. Where the Nest Hub Max shines is its built-in Chromecast, which provides faster connectivity than Bluetooth syncing can typically offer.

Along with Face and Voice Match, the Nest display also has some limited Quick Gesture support, such as holding up your hand in front of the camera to pause the music, without even having to make a verbal command.

The Echo Show 10 is made of 30% post-consumer recycled plastics and 100% post-consumer recycled fabric and aluminum thanks to Amazon's new focus on environmental efficiency. It also has a new Low Power Mode setting for all of its new Echo devices that use less electricity whenever the Echo isn't being actively used.

Amazon Echo Show 10 vs Nest Hub Max: Which should you buy?

Echo Show 10 Nest Hub Max 3

Source: Jeramy Johnson / Android Central (Image credit: Source: Jeramy Johnson / Android Central)

Amazon and Google's latest smart displays have comparable pricing, security camera settings, robust smart home support for third-party devices, HD resolution, auto-facial tracking so people you call get a constant close-up of you from afar, and several other features in common.

The Echo Show 10 has superior specs, but stick with the Nest Hub Max if you prefer Google Assistant to Alexa.

Where the Echo Show 10 stands out, of course, is in its mobility. So consider where in your home you would place such a smart display. On a kitchen island, for instance, having a rotating base would be incredibly useful. If you would place it against a wall, or somewhere where the Nest's 127-degree lens would capture everything anyway, you may not really need that feature.

Ultimately, you can make a case for either smart display, based on where you fall on the Google Assistant vs Alexa debate. But the Echo Show 10 benefits from more powerful processing for voice commands, plus a far-superior camera with a physical shutter for privacy. By comparison, the Nest Hub Max is already a bit dated and could use an upgrade: we've even made a wish list of 5 ways Google should update the Nest Hub Max to beat the Amazon Echo Show 10.

Michael L Hicks
Michael L Hicks

Michael spent years freelancing on every tech topic under the sun before settling down on the real exciting stuff: virtual reality, fitness wearables, gaming, and how tech intersects with our world. He's a semi-reformed Apple-to-Android user who loves running, D&D, and Star Wars. Find him on Twitter at @Michael_L_Hicks.