Three UK

UK mobile operator Three has launched a new insurance option for consumers – Three Rescue. Following a report shared by the network detailing how British smartphone owners place a value of over £1,000 on the contents of their handheld devices. The insurance starts from just £2 a month with full cover for stolen, lost or damaged smartphones.

Not only do consumers pay for smartphones alone, but the data stored on devices can be worth a fair amount, especially if one considers just what people store within apps and on the cloud (with local access). Three Rescue enables customers on the network to safeguard their belongings and be provided with extra security options.

For an additional £20 fee upon claiming, customers can also receive a replacement device if they happen to be abroad. The extra security includes the locking of a smartphone, personal data protection, as well as sounding an alarm to track down a misplaced phone. Check out the full press release below.

Three announces new insurance solution for smartphones

  • Brits place a value of £1,117 on the contents on their smartphone, six times the amount of the actual phone.

  • Nearly half (47%) of people would rather lose their passport than their smartphone.

  • A third of Brits (38%) don’t know how to back up their smartphone.

  • Three launches Three Rescue - worry free insurance that will replace a stolen, lost or damaged device within 24 hours.

New research from mobile network Three has found Brits value the content of their smartphone at £1,117 – six times the value of the phone itself.

The research found that smartphone users place the most sentimental value on photographs, while their list of contacts came in second. These were followed by banking details, videos, work, music, films and then games.

Regarding photographs, the average Brit values their mobile snaps at £357. For women this figure goes up as far as £462 and over a fifth of females who have had their phone lost/stolen (21 per cent) admit to crying over it. Photos and videos can hold a huge amount of sentimental value to Brits, who on average store more than 100 of them on their device.

The news comes as Three launches Three Rescue offering peace of mind and worry-free insurance that will replace a stolen, lost or damaged device within 24 hours2. Of the people surveyed, over a third (38 per cent) of those with insurance have been forced to wait over a week before receiving a replacement handset.

Sylvia Chind, Head of Devices at Three, says: "A smartphone is no longer only a means of calling, browsing the internet and messaging people; it is the address book, photo album and video library of millions, so losing access to it through theft, damage or misplacement can feel like the end of the world. Three Rescuemeans that customers will get a new phone the very next day, allowing them to get back up and running, sharing the silly stuff that matters most."

Providing a clear indication of priorities, the findings reveal that nearly half of Brits (47 per cent) would rather lose their passport than their smartphone. The research also reveals that more than a third (38 per cent) of people don’t know how to back-up their smartphone data. The Three Rescue app[5] makes this easy, allowing customers to back-up and retrieve all their precious content[6] as if they had never even lost it.

Meanwhile, half of all parents (54 per cent) store photos of their children on their phone and do not back them up elsewhere. And, one in ten parents (10 per cent) have had their smartphones smashed by their children.

Commenting on the research, personal finance expert Sue Hayward comments, "Losing your device or having it stolen isn't just a practical inconvenience; it can have a huge emotional and financial impact on your life. For many of us, our phones are like a treasure chest for our memories. It’s now so easy to capture stunning photographs and videos in an instant so you should ensure you don’t run the risk of losing all those great moments."

Three Rescue starts from just £2 a month and offers transparent and easy-to-understand policies. For an additional £20 upon a claim, customers can also get a replacement device if they’re abroad.

The app also offers extra security, allowing customers to lock their phone (Android only) to protect personal data, sound an alarm to track down a misplaced phone and even see the location of a lost phone on a map. Please see here for Three Rescue full Terms and Conditions.


Reader comments

Three UK announces 'Three Rescue' worry-free phone insurance


It's alright having this wonderful insurance policy but getting the buggers to pay out when you claim is like getting blood from a stone. You are better off putting a small amount away each month and then buying a new handset with that, should you lose it.

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Insurance is pretty much the same everywhere, isn't it :( Car, home, phone, you have it and it's all great until you need to use it!

So what if you break your phone a month after you take out your own insurance policy? that £2 ain't going to buy you a new HTC One M8.

No I get that but if you've been saving over the period of time that you've owned a smartphone, the odd are that you'll have amassed more than a couple of quid. Unless you lose your phone regularly.

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It's a great deal I wish if it was in my country I willing to pay 20 pounds a month

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It's an April fools joke ! No one can offer phone insurance at £2 a month ! And international delivery for £20 , even people on eBay won't send phones to foreign addresses so no way is a network provider .

Posted via Android Central App

It seems genuine - the app exists in the play store, but it appears to be only available for new phone contracts.

Shared from my HTC One

Well I stand corrected if it is true but having worked in phone insurance I will be amazed if any company will be able to keep that kind of offer going .

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My brother took a new phone on contract with three together with a £10 a month three rescue insurance. He was unfortunate enough to have his phone stolen from his workplace three months later. We rang three as soon as we had a chance. They asked us to report it to the police. The next day someone from Crime Report Unit called us with a reference number. We rang three thinking that we will be able to get a replacement phone at last. They booked us an appointment for the next day at 5pm with someone in their fraud detection team to make sure the claim was genuine. After 5 minutes on the phone they advised us that the claim has been refused and we will receive a letter in post in the next few days and have a right to appeal. I am beyond angry. Where is that promise that you will receive your replacement phone in 24 hours if it is lost or stolen? What kind the system of detection of fraud they have that can't detects a genuine claim as fraudulent. As you see it is not as easy as they say. I am wondering if other three rescue customers had any positive or bad experiences with their claims and I will also keep you posted with the outcome from the appeal.