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Sony Ericsson has confirmed what should be obvious to anyone taking a casual glance over their current product lineup -- the manufacturer is committed to the Android platform, at least for the moment. In an interview with Pocket-Lint, the company's acting head of global marketing, Steven Walker, explains why Sony Ericsson is lining up behind Android.

“We do think it’s important at this moment in time to focus our external messaging on Android based products. We see the need as an industry to galvanise behind the Android ecosystem to create a strong ecosystem for consumers.”

Despite the large number of Sony Ericsson Android devices currently shipping, and news of more to come, Walker says that they're keeping an "open mind towards Windows Phone 7." However, he notes that "there is clearly a galvanizing within the industry around Android as a creditable alternative to what’s out there, and we think that’s a good thing."

When asked about the problem of rolling out new versions of Android to its handsets, Walker said he believed that this wasn't an important issue for most consumers, but recognized that it was a concern for more "spec savvy" customers.

"We are launching a product in Q1 of this year running 2.3, we have recognised the need to have our products on the latest release. Last year we didn’t anticipate the strength of feeling that consumers would have towards the Android release. And again that was a learning experience of the first year of mass market Android smartphones.”

Sony Ericsson has previously promised "timely updates" for its upcoming Xperia Arc. Let's hope they can keep up with Google's rapid Android release schedule. [Pocket-Lint]


Reader comments

Sony Ericsson committed to Android


Actually I rather have them fallow Samsung's path (who actually updated their devices). Sony released the X10 on 1.6, who then upgraded to 2.1 (after about +10 months). Sony then announced that they will not even work on Froyo for the X10.

No software updates = no (meaningful) sales. SE must be smoking some wicked stuff if they don't realize that us "spec savvy" consumers often serve as liaisons to less savvy consumers. If they can't make "us" happy, their sales will reflect that.

I'd like to see a Sony tablet running Android. For that matter, it would be great if Sony would develop an Android app that let users who've decided against Google TV boxes to control their Bravia internet TV's. Searching with the standard Bravia remote is a frustrating process.

I agree with Sony. If it wasn't for me telling my friend he should, he never would have upgraded his Backflip to 2.1, because he "liked his phone the way it was". But just because it's not an issue for the average consumer does NOT mean it's an excuse for them not to upgrade the software on their devices.

Just got one thing to say....actions speak louder than want to say your committed to Android...then i guess its time to put up or shut up!!

I find it interesting they are only saying they are going to get timely updates out for their new phones that aren't released yet. Why don't they get out some nice updates for current users. That would give people more confidence that they actually mean it when they say they have changed their ways and seen the light as far as updates are concerned. I wouldn't trust any companies blind promises especially a company that says Android 2.1 is better than 2.2. I look at their past track record to decide whether or not they get my business.

Actually the x10 is still running on 1.6 here in america. The update has yet to be released for us americans. SonyEricsson + AT&T = bad combination

Not every company can be perfect. Motorola screwed every Devour owner by not updating past 1.6 yet your complaining about only having 2.1 on a SE phone.

I dont find this interesting until I see an OEM "committed to Android updates." It's not really a major problem, imho, but it is a major pain and annoyance. I am definitely going Stock product route from here on out. XOOM XOOM!!

I will never buy another SE product again, especially after such a cynical statement like the one this article, "Comited to Android" my @$$! How about you deliver the goods first and then we will see, SE. I think that they are personally holding out because updating the x10 to 2.2 would put it in too close a competition with the ARC(@ 2.3), especially because the ARC's specs aren't really that different from the x10's.

To me the ARC is just a glorified X10 with multitouch, a slightly bigger screen, and slightly more RAM....Pathetic!

In an Android world that now has dual core processors leading the pack, why the hell would I want to upgrade my x10 to another x10 renamed to ARC?!?!?!? Sony Ericsson can multi-touch MY BALLS!

It will take a long time before I would consider a SE product.

Sony has a bad rep for the Spyware thay have placed on products.

The the X-10 shipping with out date OS, then slow to update, Acer released 2.3 before SE releases 2.1.

It will be years before I will trust that company

Releasing of the latest firmware in new devices only account for 25% of customers' satisfaction, the rest have to be in hardware and up-to-date firmware upgrades/updates.

And it seems, Mr Steven Walker missed the point again. These bunch of lamers really need to be fired.

"galvanise behind the Android ecosystem to create a strong ecosystem for consumers.”
How can anyone take this guy seriously? blabla bla bla, -English is not my first language but I can smell BS!
Just prove that you can build phones that doesn't lag. Pay your engineers better and get rid of this talker.

This definitely falls under the category of "when I see it". Don't they know the old saying about how important a first impression is? Now they have to build trust from down in the hole and that isn't going to be easy nor happen overnight.