HTC

Departures include VP of Global Communications, Chief Product Officer, Asia CEO

Update 2: HTC has confirmed the departure of Lennard Hoornik, and says CFO Chialin Chang will take over in the interim. Engadget is also reporting that Head of Global Digital Service Elizabeth Griffin will be leaving HTC later this week. Meanwhile, The Verge's Chris Ziegler tweets that he's "catching wind of a bunch more departures."

Update: CNET reports that HTC Asia CEO Lennard Hoornik has become the latest HTC exec to part ways with the company, following two months of leave.

Original story: HTC's Chief Product Officer Kouji Kodera has left the company, The Verge is reporting. Kodera's exit is the latest in a string of top-level departures at the struggling smartphone maker, including VP of Global Communications Jason Gordon, who announced his exit late last week.

In recent months product strategy manager Eric Lin has also called it quits, and The Verge reports that global retail marketing manager Rebecca Rowland and director of digital marketing John Starkweather have also left. Writing on Twitter this Monday, a vocal Lin advised friends still working at HTC to "leave now," adding, "you'll be so much happier, I swear." Across the Atlantic, HTC EMEA President Florian Seiche recently departed for Nokia.

Sources for The Verge suggest that the U.S.-based marketing departures could be the result of new CMO Benjamin Ho moving key decision-making away from the company's Seattle office and back to the Taipei headquarters. The site also quotes a source singling out the ill-fated HTC First for criticism, describing it as "a disaster." The "Facebook phone" recently had its price cut from $99 to 99 cents on-contract amid disputed reports that carrier partner AT&T may have decided to drop the handset.

On the other hand, sales of the flagship HTC One appear to be picking up. Production capacity is set to double this month to keep pace with "strong demand," according to recent comments from HTC North Asia president Jack Tong. However the One will continue to face fierce competition from Korean giant Samsung, whose Galaxy S4 is expected to hit its 10 millionth unit shipped this week. And HTC's financials remain precarious following early component supply issues with the HTC One.

Only time will tell  how HTC will be able to meet the challenges it's facing, however we can be sure this series of high-profile departures is unlikely to help matters.

via The Verge