Android Central

HTC has announced that it'll become the official smartphone partner of the UEFA Champions League and Europa League, as part of a three-year deal that'll begin in January and span the 2013, 2014 and 2015 seasons. The deal means fans will be seeing a lot more of HTC's branding and devices, and the company promises "to deliver new and innovative ways for fans around the world to get closer to the action," both in-stadium and remotely via mobile devices. 

As part of the deal, HTC will also become official smartphone partner of the UEFA Super Cup Final in 2013 and 2014, and the UEFA Women’s Champions League Final in 2013, 2014 and 2015.

Scoring a partnership with Europe's leading club football (or soccer, if you insist) competitions is a big deal for HTC, which has witnessed a downturn in its revenues over the past year. A recent executive switch-up brought in a new CMO, with the aim of re-vamping HTC's marketing efforts for its next round of smartphones, expected in early 2013. HTC will surely be hoping that its new UEFA partnership will bring some pizzazz to its brand.

More details and obligatory executive quotes in the presser after the break.

HTC BECOMES EXCLUSIVE PHONE SUPPLIER PARTNER OF THE UEFA CHAMPIONS LEAGUE AND UEFA EUROPA LEAGUE

Three season partnership with Europe’s most elite club competitions kicking-off from January 2013

LONDON — 12 December, 2012 — HTC, a global leader in mobile innovation and design, today announced a three-year agreement that will see it become the Official Global Phone Supplier partner of the UEFA Champions League and UEFA Europa League.

Kicking off in January 2013, the partnership places HTC at the centre of two of the world’s most elite football competitions and will enable it to deliver new and innovative ways for fans around the world to get closer to the action. Whether in the stadium watching the game, or viewing content on a HTC device, fans will be there to share every moment.

“Football elicits so much passion around the world and we are excited to partner with one of the leading sporting brands in the world,” said Peter Chou, CEO of HTC Corporation. “We’ll be working closely with UEFA to offer football experiences to all fans in addition to providing a richer overall mobile experience.”

Gianni Infantino, UEFA General Secretary said: “I am pleased to welcome HTC to the UEFA Champions League and the UEFA Europa League family. Through this partnership UEFA and HTC will promote European club football to a worldwide audience and bring new opportunities for our fans to engage with the competitions. We value the support and commitment of HTC and anticipate their involvement with these competitions will increase the profile of their brand on a global scale

This partnership combines HTC’s tradition of working with global leaders in the world of music, imaging, design and sport with the interests and cultural passion points of consumers around the world.

As part of the partnership with the UEFA Champions League and UEFA Europa League, HTC will also be the Official Global Smartphone Supplier Partner of the UEFA Super Cup Final in 2013 and 2014, and the UEFA Women’s Champions League Final in 2013, 2014 and 2015.

Further details on the partnership will be announced in due course, for more information, please visit www.htc.com.