WhatsApp has been exploring ways to bring additional functionality to its users, and the company has announced that it is rolling out verified accounts for businesses. Businesses verified on the platform will feature a green check badge next to the phone number, and you will be able to send messages like you would to a regular contact. There are a few differences, however — the chat bubbles will be in yellow, and you won't be able to delete any messages from the conversation window.
In an FAQ post, WhatsApp detailed how verified accounts will work:
WhatsApp has hypothesized real-world scenarios for its business profiles last year —chatting with your bank over a fraudulent transaction, or getting updates from your airline for flight updates. The feature will also be a potential source of monetization for the company, which got rid of the annual subscription fee. Should you wish to not receive updates from a business, you will be able to block them.
WhatsApp says that the feature is currently in a "pilot program," with a small number of businesses participating.
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Harish Jonnalagadda is a Senior Editor overseeing Asia at Android Central. He leads the site's coverage of Chinese phone brands, contributing to reviews, features, and buying guides. He also writes about storage servers, audio products, and the semiconductor industry. Contact him on Twitter at @chunkynerd.