These are the new HTC One colors

The new HTC One — aka the M8 — comes in not one, not two, but three colors. (And two finishes, actually.) A couple may look familiar, and the third looks pretty stunning.

And, of course, they've all got flouncy names. Consider: Amber Gold, Glacial Silver, and Gunmetal Gray. Otherwise known as gold, silver and gray.

The gold's actually more of a champagne-like color. It's quite subtle, and quite nice. The silver is nearly identical (if not spot-on) to the 2013 HTC One. Both have the same finish as the previous iteration, with just a tad of texture to it.

The Gunmetal Gray is the outlier here. It's done up in a brushed-metal finish that looks quite nice — it's our favorite, if only because it's a little different. But it's also a bit glossy. Not to the point that fingerprints are an issue, but it tends to be a little slick in the hand. It looks great, but we prefer the touch of the gold and silver models.

Have a gander at the gallery.